Connection Loop by Dubb

By Ruben Dua, Darius Santos, and Rob Botts from DubbBusiness

Connection Loop by Dubb episodes

April 06, 2021Lessons from a Janitor Turned CEO with John Walker
No matter the size or sector of your business, there are certain first principles that you should follow. That said, the busyness of the workday (and our lengthy to-do lists) make it harder to adhere to those principles. So what can you do to better serve your prospects and customers? In this episode of Connection Loop, Dubb Creative Director Shannon Leonard and John Walker discuss some of those first principles. Insights shared in this discussion include the following:
Life is about commitment and actually following up on your promises. If you do what you say you are going to do, you will be ahead of 70% of others. And if you do a little bit more than that? There is no stopping you. It is an extremely simple concept, but it can take you a long way. Whether you have small or large career goals, make sure that you are staying true to your promises or commitments.

We are all in business to make money. That is inescapable. That being said, if you don’t get some enjoyment out of providing a service to customers, you are going to have an uphill battle. Seeing your business through the eyes of your customer is critical. By doing so, you can better understand their problems and the ways that your business can address those problems. Moreover, it helps you build strong relationships with customers and prospects.

Be fully transparent. When interacting with prospects or customers, don’t have any hidden agendas. We all want to make the sale and hit our sales quotas, but it shouldn’t come at the expense of a long-term prospect or customer relationship. Therefore, when approaching a prospect or customer, embrace honesty. Being upfront will help you build trust and provide value even beyond this initial encounter.

One of the most important things when making a career transition is to embrace opportunities. Before making the leap, it is difficult, let alone impossible, to see what new doors will be opened to you. When you come across those doors, don’t hesitate to open them. They may lead you to your next great chance to grow your business or reach your career goals.

By building trust with your customers, you may find new and unexpected ways to grow your business. In other words, opportunities will emerge that wouldn't have emerged if you hadn’t spent that time building that trust. Even though it is hard to predict what those opportunities will be before they occur, your odds are good that they will emerge.
This is a great discussion for anyone that wants to better serve their customers and grow their businesses. Whether you are looking for better ways to connect with customers or are navigating a significant career transition, you will get a lot out of this episode. We hope you enjoy it!
John Walker is a farmer and a former employee at Verizon. At Verizon, he held a variety of roles, including executive director of operations technology and sales CX, executive director of IT, and a member of technical services. John attended Bloomsburg University of Pennsylvania and received his MBA from the University of Pittsburgh.
Want to learn more from John about his business experiences and how you can accomplish your business goals?

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23 min
March 31, 2021Mastering Your Marketing Skills with Erik Huberman
We all want to become better marketers. For as great as our product or service may be, we need to do great marketing work to reach our business goals. But how do we do this in practice? In this episode of Connection Loop, Dubb founder Ruben Dua and Creative Director Shannon Leonard speak with Erik Huberman about how you can master your marketing skills. Among the insights that you will hear in this episode include the following:
Marketing and growth is a moving target. Because of this, businesses of all sizes are constantly looking for new ways to grow and new ways to build their businesses. Whether they are first-time entrepreneurs or recurring entrepreneurs, they are looking for better ways to achieve growth. Whether or not you experience this feeling, Recognize that it is a process in moving from that desire to achieve growth and then actually achieving that growth.

According to Erik, marketing has three different layers. Those layers are awareness, nurturing, and trust. Awareness is about how you introduce audiences to your brand. Nurturing involves the things that you do after your audience becomes aware of you. Finally, trust is all about what you’re consistently building and delivering to your audience.

Marketing doesn’t change much from vertical to vertical. While there is some nuance to each vertical, around 90% of marketing is the same across verticals. You need to be aware of both this 90% and the 10% of nuance that applies to your sector or industry. By looking at marketing this way, you will avoid unnecessary mistakes and become a better marketer in your sector or industry.

A good amount of business is reactionary. In sales and marketing, getting more customers is always a moving target. There are no real right answers because there are opportunity costs associated with every decision that you make. Keep this in mind as you are working toward your marketing goals. You will need to be agile and adaptable, but by being nimble, you will get much closer to signing that key prospect.

Often, the best way to accomplish big goals is to focus on much smaller steps. For Erik, he wasn’t trying to build a platform for a billion-dollar company. Instead, he was trying to hire a few people that could help him service a few clients that he was advising. For as large of marketing goals as you may have, start with small steps. In all likelihood, you will get much closer to those larger goals.
This is a great episode for anyone that is looking to become a better marketer. Whether you are an entry-level marketing specialist or are the marketing lead on a much larger team, there are plenty of actionable insights that you can take from this episode. Enjoy the conversation!
Erik Huberman is the founder and CEO of Hawke Media. Hawke Media was recognized by Inc. magazine as the fastest-growing marketing consultancy in the United States. Erik and his colleagues at Hawke Media help brands grow through the power of digital marketing. Through things like Facebook marketing, email marketing, and web design, Hawke Media helps its clients accomplish their marketing goals. Hawke Media is proudly one of Glassdoor's “Best Places to Work.”
Want to learn more from Erik about how to master your marketing skills?

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14 min
March 29, 2021 Building a Tribe for your Business - Community is Family with Jared Robin
In this episode of Dubb’s podcast, “Connection Loop”, Dubb Founder Ruben Dua (@rubendua) meets with Jared Robin.

Today's topic is Being a good community member to help you grow your knowledge and clients.

Listen to more episodes here (dubb.com/cl-podcast).

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Learn more about Dubb at https://dubb.it/up5c
29 min
March 25, 2021Shane Dillon on Growth Hacking in Asia
Growth hacks can be tantalizing. They represent quick and easy ways to grow and scale your business. While much of business is about slowly putting in the time to achieve your business goals, these growth hacks—assuming you can execute them well—can make that job slightly easier. In this episode of Connection Loop, Dubb Creative Director Shannon Leonard sits down with Shane Dillon to discuss some growth hacks that he has used when building businesses in Asia. Throughout the course of this episode, you will hear insights like:
Starting a company teaches entrepreneurs so many different things. Starting one in Asia presents even more insights on business. Being in Asia, entrepreneurs are at the center of many hugely growing economies. That being said, through the power of technology, every entrepreneur has a chance to pursue all types of opportunities around the world.

There are two sides to LinkedIn. One side is growing your connections and building your network. But along with that, there is adding value to those connections. It encompasses things like sharing your business struggles and your business successes. But like anything else, the value you get from LinkedIn is a result of the value that you put into it.

Personalized messages are super crucial on LinkedIn. It isn’t rocket science. By sending a more personalized message, rather than a generic message, you are more likely to build a strong relationship with your target. That being said, personalized messages occur less often than you may think. By taking the time to send a personalized message, you are one step closer to building an awesome relationship with someone new.

Much of growth hacking is about finding and being laser-focused on your targeting. Too many people waste time purchasing general ads or doing mass traditional marketing efforts. Instead of burning cash this way, be really focused on who you are trying to target. By fishing in the right pond, you will be much more successful.

Media can be a great tool in your growth hacking playbook. Getting in front of prominent publications can help you quickly build name recognition for your company. Industry-specific media is also extremely beneficial. Don’t hesitate to build relationships with journalists at specific publications in your industry. While there is no guarantee, those relationships may pay off down the road.
This is a great episode if you want to learn some growth hacks to accelerate the growth of your business. It is also a great episode if you are, or would like to, create a business in Asia. Even if you aren’t in either of these situations, you’ll get a lot from this episode. Enjoy!
Shane Dillon is the founder and CEO of Cturtle, which is the data company and employment network for university graduates around the world. The name “Sea Turtle” is given to international graduates who return to their home countries after studying abroad in Australia, U.K., U.S.A., Canada, and New Zealand. Ultimately, the Cturtle team believes that international education advances learning and scholarship, fosters understanding and respect among people with diverse backgrounds, and helps develop a globally competent workforce. Shane is also the founder of UniAdvisor, which is a university ranking platform based on international graduate reviews and employment data.
Want to learn more from Shane about growth hacking in Asia?

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19 min
March 25, 2021How to Build a Powerful Personal Brand on #socialmedia with Chelsea Peitz
Personal brands are extremely powerful things. They can do everything from help you generate more sales for your business to helping you find the next opportunity in your career. That being said, while personal brands can be powerful, building them is easier said than done. So how do you do it? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Chelsea Peitz to discuss building a powerful brand on social media. Things discussed in this episode include the following:
Consistency is an extremely important part of building a powerful personal brand. Chelsea, for instance, has been creating content every single day for the past six years. Even though it may seem difficult to stick to such a strict schedule, doing so can separate you from others. Moreover, your audience is expecting you to post—so long as you are releasing valuable content.

Imposter syndrome can stop high strivers from building a powerful personal brand. Chelsea admitted that even she still suffers from it. Imposter syndrome can seem like something that is impossible to evade. While it can be a powerful force, it doesn’t have to be debilitating. You don’t have to have it all figured out before you start building your personal brand.

The simple reality is that you are not going to resonate or connect with some people. Even though you may want to be friends with everyone, it isn’t going to happen. Instead of being despondent about this reality, you should embrace it. Be true to yourself and recognize that not everyone will respect or admire your personal brand.

There is a huge difference between views and value. Just because you didn’t get a huge number of views doesn’t mean that you didn’t provide immense value to your audience. Moreover, your view count doesn’t necessarily drop to your bottom line. Keep this in mind as you are creating content and building your personal brand. Just because you don’t have a large viewership today doesn’t mean that you aren’t achieving your branding goals.

Don’t hesitate to document while you create. The challenge around content creation is that we may think that our lives or content are boring. Resist this temptation. Think about showing your audience how you are doing your day job or creating your personal brand. By taking them inside the process, you may find that you develop stronger relationships with them.
This is a great conversation for anyone that is looking to build their personal brands. Whether you are just starting to build your personal brand or are looking for some killer tips to make your personal brand stronger, you will find those insights in this action-packed episode. Hope you enjoy it!
Chelsea Peitz is a real estate social media strategist, national keynote speaker, and real estate marketing educator. She is the national director of social sales at Fidelity National Financial. She has been in the real estate industry for 22 years, and at one time, she was a licensed real estate agent. Now, Chelsea is focused on helping real estate professionals how to leverage what digital algorithms are looking for and to create human relatable content that will help them build powerful personal brands.
Want to learn more from Chelsea about how to build a powerful personal brand on #socialmedia?

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28 min
March 24, 2021How to Build a World-Class Virtual Sales Organization with Alice Heiman
Whether you run a small startup or are in charge of a larger business, you undoubtedly recognize that sales are the lifeblood of any organization. Without sales, it’s impossible to reach your business goals. Having said this, how can we build and run world-class sales organizations (especially in a virtual-first world)? To learn more, Dubb founder Ruben Dua sat down with Alice Heiman to discuss the steps to building a stellar virtual sales organization. Some insights that you will hear in this discussion include:
When looking at sales, most CEOs have some trepidation about what is actually going on. While they have certain sales goals, whether they are higher sales numbers or greater customer retention, they may not be sure about how to actually make it happen. This is one of the biggest problems for CEOs that are looking to grow or even bring on outside investors.

There is so much opportunity out there for companies to leverage virtual sales forces. These salespeople do not need to spend their valuable time traveling to different cities and knocking on plenty of doors. Instead, they can quickly get in touch with prospects and start building those valuable prospect relationships. Instead of spending time on the logistics, they can overwhelmingly focus on the prospect.

Many CEOs are still stuck in the old-school approach to sales. For instance, they still want their sales professionals to make a certain number of cold calls per day or send out a certain number of emails per day. Moreover, the messaging in these communications isn’t the greatest. CEOs need to shift the paradigm and embrace the new relationship-first method of selling.

World-class salespeople know what matters to their customers. They know what those things are and how to communicate them to prospects. Moreover, these world-class salespeople do it well every single day. They bring tremendous value. While it isn’t easy, sales teams, by leveraging empathy and hard work, can get to that point.

Being a great salesperson is about solving problems. These problems can be functional problems, but they can go one step further. They can be emotional problems or social problems. Because of this, every salesperson needs to hone in on the prospect’s problems and show how their product or service can address those problems.
This is a great conversation for anyone that is looking to supercharge their sales team. Whether you are exceeding your sales goals or are consistently falling short, Alice’s insights can help you create real change within your sales team. Enjoy the episode!
Alice Heiman is the founder and chief sales energizer of Alice Heiman, LLC. At Alice Heiman, LLC, Alice helps her clients deal with complex B2B sales, obtain rapid exponential growth, beat the competition, and ramp-up value for an exit strategy. Alice is also a speaker. Participants that leave her programs are motivated and ready to make changes in the way that they approach sales.
Want to learn more from Alice about how to build a world-class virtual sales organization?

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22 min
March 17, 2021Achieve Freedom With One Video Per Week with Amanda Horvath
Video content is powerful for so many reasons. You get to share your knowledge, build organic relationships with any type of audience, and even generate more sales. Even better, you may be able to unlock these benefits with only one video per week. To learn more, Dubb founder Ruben Dua sat down with Amanda Horvath in this episode of Connection Loop. Some of the many insights you will hear include:
There is no such thing as clarity before you start something. You should stop waiting around for that aha idea that will make all of the dots align in your life. Instead, you need to take the leap and start taking action. Keep this in mind when you are creating video content. The best time to get started making video content is right now.

It’s natural to feel nervous or intimidated when creating your first several videos. You aren’t alone. One way to overcome this anxiety, however, is to practice. They don’t have to be videos that actually go live; rather, they can be practice takes for your personal library. Practice is a huge factor that can really ease your anxiety.

Try staring at yourself in the mirror and talking to yourself in the mirror. This may seem like a weird exercise, but it is a great way to become more comfortable with yourself. It doesn’t have to be a high-stakes exercise. Rather, try it out for yourself. You may find it a useful and enlightening exercise.

Don’t be afraid to watch your videos. After you have finished recording a video, it’s all too easy to move on and focus on the next video. Instead of doing that, watch them back. You’ll start to notice the things that annoy you or make you cringe. Rewatching your videos can help you identify the mistakes or flaws in your delivery that you can correct in future videos.

Make sure that you are building your online persona. Instead of simply releasing content, it’s worth your time to craft an online persona that you can rely on in all of your videos. The great news? Your online persona can really be anything. Create it and adhere to it in all of your video content.
This is a great conversation for anyone that is looking to create awesome video content. Whether you are a first-time content creator or have been creating video content for some time, you can learn a lot from Amanda. Enjoy the conversation!
Amanda Horvath is a video marketing expert. She has created a renowned course that teaches business owners her method for creating video content. Through her course work and coaching work, Amanda helps entrepreneurs use video to grow their brands without breaking the bank or taking up tons of time. Ultimately, Amanda’s thesis is that you shouldn’t have to pay thousands of dollars for simple business videos.
Want to learn more from Amanda about how to achieve freedom with one video per week?
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31 min
March 05, 2021Leading Professionals Out of the Rabbit Hole of Fatigue with Kenneth Newbill
We are all busy, whether we are the CEO of our startup or are the new hire at a large organization. Yet while we all do our best to stay alert amongst the busyness, it’s easy for us to get fatigued. Even if we are highly driven, fatigue can prevent us from reaching our goals. To learn more about the rabbit hole of fatigue, Dubb founder Ruben Dua sat down with Kenneth Newbill. Among the many insights you will hear in this discussion include:
Fatigue is caused by many different things. Because of this, it is difficult for doctors and medical institutions to help their patients address fatigue. Fatigue can be the result of underlying diseases, trauma from past experiences, gut issues, and more. It’s complex, so you should work with someone willing to go below the surface to determine what is going on.

Along with plenty of causes, there are plenty of signs of fatigue. The lower level of fatigue is when you constantly can’t find your keys or your phone. Higher levels of fatigue can be feelings of exhaustion even after you have slept for 10 hours. There are many different patterns for fatigue, but essentially, it is various levels of feeling tired.

You need to look out for the top performers or “A players” at your organization. See how they are doing once they reach those peak levels. Ultimately, what they did to get to that peak level is not sustainable. Highly-driven individuals are particularly susceptible to fatigue.

Even if you are building healthy habits and think that you are doing the “right thing,” it is absolutely critical to get sleep and rest. You need downtime and to allow your nervous system to calm down. Without deliberately seeking rest, your body starts to get out of whack. You can make poorer decisions and feel even more fatigued.

As Kenneth says, things like coffee, wine, and sugar get you high. They let you escape reality for a little bit. All of those things are hitting the same receptors of your brain. Relying on things like wine, sugar, and coffee is a signal that you may be trying to avoid dealing with or coping with something.
This is a terrific conversation for anyone who wants to better fight fatigue and live life on their own terms. Whether you are feeling fatigued right now or have been feeling fatigued for some time, you can get a lot from this conversation.
Kenneth Newbill is a functional nutrition practitioner and holistic health coach. He works with his clients to help them win their war on fatigue and get their lives back. Along with this, Kenneth is a hair tissue mineral analysis practitioner. He works very closely at the cellular level to help bring people back into balance.
Want to learn more from Kenneth about the leading professionals out of the rabbit hole of fatigue?

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Learn more about Dubb at https://dubb.it/up5c
27 min
February 26, 2021Unlocking the Power of Franchising with Marcos Moura
When thinking about starting a new business or working for a young business, it’s easy to consider a digital startup. After all, these types of startups get many of the headlines. That said, there are many other opportunities to both solve pressing needs in the marketplace and build wealth at the same time. One of those opportunities comes from franchising. To learn more, Dubb founder Ruben Dua sat down with Marcos Moura to discuss the power of franchising. Topics discussed in this episode include:
When they start franchising, many franchisors try to sell their franchises to whoever has the cash. Marcos and his colleagues, however, wanted to sell their franchises to individuals that they wanted to be with, hang out with, and those they thought would be successful. Partnering with hungry franchisees is one of the best parts of the journey.

Identifying the right business is one of the most important parts of franchising. While much of the narrative in franchising is about following a specific model, you need to make sure that you have the right fit with the business. Fit is hard to quantify, but it is an extremely important part of finding the right franchising opportunity.

Having a sales background is a really important part of franchising. That sales background and experience can help you overcome some of the early challenges that come with building relationships with your new customers. While you can certainly learn sales skills, you will be in a better position if you arrive with those skills.

Identifying the buyer profile is difficult, but it is an essential part of success within your franchise. Yes, it can take time. However, creating a case study and building your tribe from there is a massive investment in your future success.

The marketing world doesn’t need to be that complicated. As long as you know who to reach, it is all about using the tools that you have to reach that audience. By consistently delivering value to them, the sky's the limit.
This is a great conversation for anyone interested in learning more about opportunities with franchising. Whether you are just starting to learn about the power of franchising or already have extensive experience with franchising, you will get a ton from this conversation. Hope you enjoy it!
Marcos is one of the co-owners of Amada Franchise Inc. Amada Franchise Inc. is a brand that is focused on enriching the lives of our rapidly aging population. Marcos and his colleagues started the company in 2007 and started franchising in 2012. Amada Franchise Inc. has received several prominent recognitions, including the “Top 10 Best New Franchises to Invest In” by Entrepreneur magazine.
Want to learn more from Marcos about unlocking the power of the franchise industry?

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Learn more about Dubb at https://dubb.it/up5c
37 min
February 24, 2021The Power of the Virtual Workplace to Win Back Your Business and Time with Brian Royce Jones
Living in a Covid-first world, many of us have needed to adjust to a remote-first world. Yet while we have needed to make these changes during a global pandemic, this idea of a virtual village and virtual workplace is here to stay. So how do you take advantage of the virtual workplace to win back your business, leverage your time, and accomplish your business goals? In this episode of Connection Loop, Dubb founder Ruben Dua and Brian Royce Jones discuss the power of the virtual workplace. Some insights that you’ll hear in this episode include:
Virtual team members are extremely versatile. Anyone task that you complete in the office can be completed by a virtual team member. Whether you need a virtual team member for one discrete task or one for a more ongoing basis, you’ll likely be able to find that assistance.

Managing a virtual team is all about process. In fact, the management process starts even before you hire that virtual team member. You have to seriously contemplate the type of person that you want to work with—even before the interviewing process. Putting in this work early on can make the process much easier for you.

In the early days of bringing on a new virtual colleague, all of your training should be done via video. Avoid Slack chats or lengthy emails. Video not only lets you deliver complete and comprehensive training, but it makes it easier for you to get to know each other.

Some of the best ways to save time are providing tutorials to onboard a new team member. Instead of having to repeat yourself numerous times, creating how-to guides for every single task can pay off in spades. In other words, while there is an upfront investment, you will be saving yourself significant time in the long run.

Agreeing on exact processes and steps for certain tasks can empower your virtual team. Your colleagues, no matter where they are, can have the confidence that they are performing up to your expectations. This makes them happier, less stressed, and more efficient.
This is an excellent conversation for anyone that is looking to get more out of their virtual workplace. Whether you are the CEO of your company or a recent hire, there’s plenty that you can get out of this discussion. Enjoy!
Brian Royce Jones is the CEO of VA Platinum. VA Platinum is a company that helps its clients leverage the power of virtual assistants. By working with VA Platinum, clients can unlock explosive growth, save costs, and free up their time for the things that matter most. In other words, they can make the virtual workplace work for them.
Want to learn more from Brian about the power of the virtual workplace to win back your business and time?

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Learn more about Dubb at https://dubb.it/up5c
34 min

About Connection Loop by Dubb

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A top 3% business podcast that empowers CEO, sales leaders, and entrepreneurs to scale their revenues with the power of sales strategies, sales enablement, artificial intelligence, sales automation,…

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Connection Loop by Dubb

Connection Loop by Dubb episodes

About Connection Loop by Dubb