ConnectWise Podcast Network

With so many emails, datasheets, eBooks and other marketing assets being leveraged in the B2B buying process today, it can be difficult to stand apart from the crowd and craft copy that’s unique and compelling. Fortunately, the right mindset and a few best practices can help MSPs sharpen their writing and more effectively target prospects and customers. Tune in to this episode of Inside the Industry to learn more!

On this episode of Inside the Industry, Brandon and Joe talk to Doug Hazelman, VP of Technical Marketing at CloudBerry Lab, about the importance of joining MSP communities, and the benefits that can be gained from sharing and learning from peers in your. Plus they discuss the latest news in the world of cyber security and also have an epic session of MSP Radio Libs. Listen now!

Events are a great way to generate new leads, increase brand awareness and have meaningful conversations with both prospects and customers—particularly in the managed IT services industry where there’s such a strong focus on relationships and communication. In this episode of Inside the Industry, we explore four types of events MSPs can leverage to drive new leads and sales conversations!

Tune in to this month's episode as BrightGauge CEO Brian Dosal interviews Accelo founder Geoff McQueen on their origin story, changing the way businesses operate, and what's it been like operating between San Francisco and Australia-based headquarters.

On this episode of Inside the Industry, Brandon and Joe go through a number of important stories in the news as they pertain to the world of managed services, and share some important tips you can use in your business.

Show Notes:

• News Story #1: Kaseya-Unitrends Merger
  • The two companies have merged to form an IT monitoring, security and backup software company that supports MSPs and internal IT departments
  • Both companies are now backed by Insight Venture Partners, a PE firm
  • Unitrends is now a wholly owned division of Kaseya
  • Should build a company with more than $200m in total annual revenue
  • This comes after a very busy 2017/18 in terms of M&A in our world—Datto/Autotask, ConnectWise acquiring HTG, and PE moves with companies like Barracuda, SolarWinds and of course us here at Continuum
  • Expect to see more of this activity and understand the value of these mergers/consolidation among vendors in our space
• News Story #2: Twitter Password Vulnerability
  • Twitter announced that a glitch had been identified which caused some account passwords to be stored as plain text on an internal log
  • They did not specify how many accounts or passwords were impacted, and an investigation showed no indication of a breach or misuse by anyone—but the company has encouraged users to update passwords to be safe
  • Good use of proactive communication and getting in front of users even though no actual malicious behavior or activity had been identified
  • Make sure you’re updating your passwords if you haven’t done so in a while!
• News Story #3: 20 Statistics MSPs Can use to Sell Managed Services in 2018
  • This is a post we just ran on the Continuum blog, something we’ve done for a couple of years now and it’s gotten good traction
  • Designed to help MSPs put the right data points and stats in front of prospects and customers to help with sales conversation
  • Stats are sourced within the post for good measure and are broken into categories and topics to help MSPs leverage them for different use cases or product conversations.
  • Some samples:
    • Over 260m records containing sensitive information have been compromised in the first four months of 2018
    • 140,000 hard drives crash in the U.S. every week
    • By 2020, the world will need to defend or protect 50x more data than it does today
    • 81% of organizations claim that negligent or careless employees are the top risk to endpoint security
• Clip: Homepage Housekeeping Webinar
  • Recording of a popular session presented at our European Partner Day
  • MK presents six keys to an effective MSP homepage, including things like navigation, personal branding, calls-to-action and more.
  • We’re going to play a quick clip to give you a preview of one of these six keys—personal branding. Few minutes here where MK talks about the importance of getting “you” onto your site!

On this episode, we chat with Dan Maier, SVP of Sales, North American Markets at Ellucian, about how to attract, hire and onboard a rockstar salesperson to your team to help accelerate your revenue growth. We also share some interesting data on global smartphone sales, discuss a cryptojacking attack on a well-known technology company and close with our final habit of highly successful IT service providers. Tune in now!

You can spend lots of time talking to prospects about the value of your managed IT services—but what do you actually show them? In this episode of Inside the Industry, we explore how MSPs can leverage live product demonstrations throughout the sales process!

What’s the best piece of marketing advice you’ve ever received? Here on Inside the Industry, we’ve covered a lot of different topics designed to help viewers drive better outcomes and results in their businesses—and today, for our 100th episode, we’re excited to reveal the single most important piece of marketing advice that MSPs should keep in mind when communicating to prospects and customers. Tune in now to discover what it is!