ConnectWise Podcast Network

On this week's show, we welcome on Mike Paton from EOS Worldwide to discuss how MSPs can create a clear and powerful vision for their company. We also talk through the recent Petya ransomware outbreak, Continuum's new Continuity247 add-on feature, and do our first Twitter Trivia (aka Twivia). 

If you'd like to learn more about Paton's organization EOS Worldwide, you can do so here: https://www.eosworldwide.com/. 

Tracy Pound, Managing Director at Maximity and Member of CompTIA Board of Directors, joins us this week to talk about the future of the IT industry and how MSPs can position themselves for success in the future. We also share a Navigate 2017 discount code, discuss an interesting IoT application and talk through a statistic about chocolate milk that's hard to believe. Tune in now!

It’s important to keep tabs on the performance of your marketing efforts to ensure you’re getting the right ROI and are meeting your goals for the year. And since we’re now halfway through 2017, there’s no time like the present to dig into the numbers and make sure you’re on track for a successful second half of the year! In this episode of Inside the Industry, we explore how you can measure, clean up and optimize your data and content to ensure you’re setup for success moving forward

On this episode, we chat with Mike Barnes, Director of Partner Engagement at Continuum, about how MSPs can build stronger and more profitable relationships with their clients. We also play radio MadLibs, talk through a revolutionary moment in technology history and share our listener tweet of the week.

Making the right first impression with your prospects can be the difference between a successful close or a lost opportunity—and the sales materials and presentations you leverage play a significant role in that process. With that in mind, we’re excited to introduce a new white-label deck you can use to demonstrate your value during pitch meetings! In this episode of Inside the Industry, we talk about the value of a strong presentation, where to download the deck and how best to leverage it.

On this episode, we chat with Adam Barker (no relation to Ben) about some quick wins and simple strategies MSPs can leverage to improve their web marketing strategy and generate more leads. We also discuss a recent "home hacker" story found on MSSPalert.com and unveil our newest segment on MSP Radio. Tune in now!

If you'd like to download The Complete Guide to MSP Marketing (as discussed on the show), you can use the following link: https://page.continuum.net/resources/downloadables/ebook/tf/guide-to-msp-marketing.

Your website needs to have the right blend of copy, visuals and interactive content in order to attract and convert visitors—and when used properly, stock photography can play an important role in the imagery you’re using on the web. In this episode of Inside the Industry, we explore several do’s and don’ts when it comes to leveraging stock photos on your website!

On this episode, we chat with Ai-Li Lim, SVP of Human Resources at Continuum, about how you can find and retain top talent for your business. We also feature 4 special segments, a great "two truths and lie", and of course our mystery question of the week.

To read our Article of the Week, visit this URL: https://hbr.org/2011/01/are-you-a-good-boss-or-a-great-one. 

Don't forget to follow us on Twitter and let us know your thoughts using @ContinuumPod. 

Email marketing provides a great platform for you to nurture your leads and prospects and eventually convert them into customers. It’s difficult, however, to be all things to all people—and if you aren’t segmenting your database effectively you may struggle to achieve the results you’re looking for. In this episode of Inside the Industry, we discuss how to segment your prospects based on their unique interests to deliver targeted content and boost conversion rates. Tune in now to learn more!