ConnectWise Podcast Network

On this show, we feature a conversation with Bill Hughes, Product Manager at Continuum, about patching best practices, recent changes to Microsoft Service Model and how MSPs can increase their patching success rate. Additionally, we have a new segment for the week so stay tuned for that.

Upcoming Webinar
If you'd like to register for our Patching Best Practices webinar on June 14 at 11 am ET, please visit this page to register or visit the Continuum Podcast page.

News Article of the Week
To read the notice about the Chipotle Malware incident that we discuss on the show, you can click here or visit the Continuum Podcast Page.

Web-based chat provides a great vehicle for engaging with prospects and customers in real-time, and has a number of benefits that phone or email support can’t provide. In this episode of Inside the Industry, we outline four reasons you should be leveraging chat on your website. Tune in now to learn more!

On this episode, we feature a fantastic interview with Bob Kocis, Chief Revenue Officer at Continuum, and John Cardarelli, President at Service Revenue Solutions. Bob and John discuss effective sales strategies MSPs can leverage to grow their sales pipeline and KPIs you should be tracking. Additionally, we feature an MSP marketing campaign of the week and feature our listener comment of the week.

As always, follow us on Twitter @ContinuumPod and reach out via email at [email protected]. Lastly, visit www.continuum.net/podcast to view content from previous episodes.

So, you want to write a blog post, publish an eBook, record a podcast, host a webinar or anything in between. Where do you come up with the content? What topics and issues are going to resonate with your customers and prospects?

Fortunately, coming up with great content ideas doesn’t need to be as challenging or overwhelming as it may seem. In this episode of Inside the Industry, we explore five channels you can tap into today to begin generating great content ideas and set yourself up for success!

We're changing a few things up on MSP Radio and featuring some new segments on the show. Let us know what you think of the new style by reaching out to us on Twitter using @ContinuumPod or via email at [email protected]. 

On this episode, we chat about the recent WannaCry ransomware attack and welcome on Mary Crogan, VP of Marketing at Continuum, to discuss the importance of attending industry events, as well as share some news and updates about Navigate 2017.

As always, visit www.continuum.net/podcast for more great content from the show.

You can’t manage what you don’t measure, and marketing is no exception. In order to understand whether marketing programs are effectively generating leads and attracting the right visitors to your brand and website, you need to track the right metrics and key performance indicators (KPIs). In this episode of Inside the Industry, we dive into five marketing KPIs that all MSPs should be tracking—tune in now to learn more!

Recurring guest of MSP Radio and co-Founder of Virtus Law, Tom Fafinski, was back on the airwaves, this time to discuss buy-sell agreements. Many MSP businesses are co-owned, so what happens when one owner wants to leave the company or a relationship breaks down? Tom discusses the importance of buy-sell agreements and how they can go a long way toward maintaining the continuity of a business.

Account-based marketing (ABM) is a great way to drive business by targeting individual prospects and high-value opportunities—and it’s quickly becoming one of today’s most popular marketing trends. In this episode of Inside the Industry, we dive into the concept of ABM and offer a few key pointers and recommendations for MSPs that are looking to start developing an account-based strategy. Tune in now to learn more!

Many MSPs struggle to find time for sales and marketing activities, but it's a critical part of growing your managed IT services business. On this episode, we chat with Scott Spiro, CEO of Computer Solutions Group and Continuum partner, about how he's established an effective marketing strategy for his business and the need for MSPs to make time for sales and marketing.

Data visualization is a great way to leverage statistics, market research and important metrics in your marketing and sales collateral. The right graphics can help augment any text or bullets you’re leveraging, and sourcing data from well-known research firms and groups is a great way to build the use case for your managed services offerings. In this episode of Inside the Industry, we dive into this topic and offer access to 20+ charts you can instantly download and leverage in your own efforts!