ConnectWise Podcast Network

Joy Belinda Beland, CEO of Pink Hat Technology Management, has successfully transitioned her managed services business to focus on security services, allowing her to stand out from the competition and generate new lines of revenue. Joy discussed her strategy and gave some advice on how other MSPs can successfully pivot their businesses to not only offer, but specialize in security services.

With the growing competition in the MSP landscape, developing a unique selling proposition is more important than ever. How can you make yourself stand out from all of the managed IT services offerings available? James Kernan, Senior Consultant at Kernan Consulting, Inc. is an expert in this area and joined MSP Radio to discuss how he has worked with MSPs to differentiate their businesses from the competition.

IBM is one of the largest companies in the world, and they do a lot to power business all over the globe. But how can MSPs tap into their many technologies to generate new revenues, provide better services and prepare for future technology shifts? On this episode, we're joined by Dave Mitchell, VP of ISVs, MSPs, CSPs in North America at IBM to discuss how MSPs can leverage the IBM ecosystem to grow their business.

When used correctly, social media can be a powerful marketing tool, enabling you to amplify your company voice and tap into new selling opportunities. On this episode, we continue our two-part series and discuss how to leverage your company's social media pages in your marketing strategy to generate new leads and engage with new prospects.

You might not think about Social Media as a way to generate new clients, but when used correctly, it can actually be a very powerful tool. On this episode, we kick off a two-part series on social media and focus on how you can leverage your personal social media accounts to grow your network and open up new selling opportunities.

It's clear that the demand for cybersecurity services is growing rapidly, but many MSPs find it difficult to establish an effective service offering. On this episode of MSP Radio, we speak with Win Pham, VP of Development at RapidFire Tools, about how MSPs can create a tiered service offering and start capitalizing on the cybersecurity opportunity among SMBs.

Social media platforms offer unprecedented opportunities to engage with customers and prospects in real time—but how can MSPs tap into this channel to drive meaningful conversations with their audience? In this episode of The Weekly Byte, we outline four key aspects that define a strong and effective social media presence; tune in now to learn more!

The Backup & Disaster Recovery market has seen tremendous growth over the last five years and presents a big opportunity for MSPs. However, many MSPs have trouble developing a BDR line of business and profitably servicing their clients. On this episode of MSP Radio, we chat with Continuum Partner Ethan Tancredi, President of MySherpa, about how he's been able to establish a profitable and scalable BDR service offering for his clients.

Most MSPs struggle to find leads and don't have a standardized sales process, which makes it difficult to consistently win new clients and scale your business. On this episode, we chat with Matt Waters, Sr. Director of Sales, North America, about how MSPs can standardize their sales process, find effective sales talent and grow their sales pipeline. Tune in now to find out how you can become a managed IT services sales rockstar!