Conscious Design Podcast™

Host Ian Peterman sits down with Morgan Seibel, the Executive Director of WeeCycle. Morgan gives us a peek into the world of WeeCycle, an organization that’s revolutionizing the recycling of baby gear. From a simple yet impactful idea, WeeCycle has grown into a key player in the sustainable living space, providing invaluable support to families while leading the charge in environmental stewardship.

In a lively and informative chat, Morgan walks us through the nuts and bolts of WeeCycle’s operations. We get an inside look at their innovative recycling processes, tackling everything from car seats to textiles, and how they manage industry challenges like product recalls. Morgan also delves into WeeCycle’s collaborative spirit, discussing the potential for partnerships and the creation of a circular economy within their sector.

Morgan wraps up by inviting listeners to explore how they can contribute, whether through strategic partnerships, volunteering, or donations. For decision-makers and industry professionals interested in combining business acumen with a commitment to sustainability, this episode is a must-listen.

Notable Moments:

4:10 – The Origins of WeeCycle

5:29 – WeeCycle’s Programs and Services

6:35 – Car Seat Recycling Program

10:05 – Recalls, Recycling Textiles and Repurposing Items

15:07 – Formula and Baby Gear Industry Challenges

17:58 – Overview of WeeCycle’s Programs

22:38 – Expanding Outside of Colorado

23:53 – Partnerships and Collaboration

25:27 – Determining Capacity for New Partners

30:02 – Challenges in Distributing Cloth Diapers

33:39 – Recycling Baby Gear Discussion

34:51 – Volunteer Opportunities and Donations

About Morgan Seibel:

Morgan Seibel has been a pivotal figure in WeeCycle since its inception in 2008, initially serving as an Advisory Board member before becoming the Program Director and later the Executive Director in 2019. A New York native, Morgan moved to Colorado in 2003 to attend the University of Colorado. She graduated with a Bachelor’s degree in Business Administration from the Leeds School of Business. Morgan’s passion for community work and her expertise in business administration are evident in her contributions to WeeCycle. She resides in Denver with her husband Darin and their children Max and Demi.

Learn more about Morgan Seibel and WeeCycle here:

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Hosted by: Ian Peterman

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome back to another episode of Conscious Design and today Ian welcomes Carolyn, who kicks off with a little backstory about herself, the company and her role in the company today. Carolyn and Ian both develop on the idea of communication and how even non-verbal signs can tell a story to the customer or guest that represent the company or business in a certain light and effectively narrate the need to the receiving end. Carolyn then explains how she and her company are able to help somebody who is just starting out and does not have much in terms of physical locations or spaces and how much does that matter in the overall process. Carolyn then describes how the different users of a space all impact how you design and layout the physical space everyone is in, and who those users could be. Carolyn then elaborates more about how the final user is the most important part of the thinking process when suggesting a solution. In the end, Carolyn shares some final remarks and invites people to see the work they’ve done and reach out if they have any questions. 

Parts:

0:00 – Guest Intro

6:11 – Communication

10:34 – Early Workings

19:04 – Subscribe!

19:29 – Business Workings 

24:14 – Usage

31:57 – Guest Outro

About Carolyn Boldt:

Carolyn is the VP and Director of Design for Crossfields. She is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.

With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP, and Professional Member of IIDA/International Interior Design Association.

Know more about Carolyn and Crossfields here:

https://www.linkedin.com/in/carolynboldt/

https://www.linkedin.com/company/crossfields-inc./

https://crossfieldsdesign.com/

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In today’s episode of the Conscious Design, Ian welcomes Stephen Reble. Stephen starts off by a brief introduction into what he does. Ian and Stephen then discuss agility and the role it plays in starting and maintaining a foothold in the industry you are in. Stephen then does a little product demonstration for people to better understand it. Ian and Stephen then talk about how the proof that something works is the greatest advertising your product or solution can get. Stephen then talks how when you want to change people, it is always better to take it slow. In the guest outro Stephen shares his final remarks and invites people to follow him on all sites he makes himself available on.

Parts

0:00 – Guest Intro

6:11 – Agility

10:49 – Product Demonstration

17:52 – Subscribe!

18:19 – Proof

24:27 – Change

31:39 – Guest Outro

About Etee:

Etee’s mission is to be the spark that ignites the flame for widespread change in the way consumer packaged goods add value for people and the planet. Etee strives to source materials that are 100% biodegradable and naturally derived. Whether it’s the ingredients on the inside or the packaging on the outside – even their packing tape is commercially compostable. 

Know more about Stephen Reble and Etee here:

https://www.shopetee.com/

https://www.shopetee.com/pages/cleanest-facial-cleanser

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Hosted by: Ian Peterman, CEO and founder of the Peterman Design Firm

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by liking, sharing, and subscribing to our channel!

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Ryan. Ryan starts off with a brief intro on what he does and what is the goal of his company. Ryan and Ian then discuss the need for sustainable products to remain simple enough for the common man, so they can sell. Ryan then talks more about the aspect of taking your product to an international level and what struggles and opportunities that bring to the table. Ian and Ryan then discuss the material aspect of his product and what exactly does the company need to use to manufacture it. Ryan then discusses how to get people motivated to invest their time and money into your brand. In the end Ryan shares some final thoughts and shares where people can contact him and find him.

Parts

0:00 – Guest Intro

4:02 – Make It Simple

11:06 – Going International

14:33 – Subscribe!

14:59 – Materials

19:09 – Calls To Action

24:20 – Guest Outro

About Cleancult:

One day, during a particularly powerful spin cycle, their co-founder Ryan, noticed there were no recognizable ingredients listed on his bottle of detergent. Intrigued, he did some digging and was shocked to learn of all the artificial chemicals in conventional cleaners, natural alternatives weren’t much better either, with their toxic plastic packaging, indecipherable ingredients and weak results.

It was time for an intervention – an effective cleaning system without dirty secrets. And so, Cleancult was born.

Know more about Cleancult here:

https://www.cleancult.com/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome to another episode of the Conscious Podcast and today Ian welcomes Sheryl. Sheryl starts off by a brief introduction to what she does and talks about the company and her book.  Ian and Sheryl then talk more about how certain patterns can be identified in other industries that help to solve or understand problems in their businesses and areas of expertise. With this Sheryl then mentions her book, what is it about and how these experiences and patterns, from different industries, helped the book to become a reality. Ian and Sheryl then talk more about the metrics used by company managers and owners, which try to understand the business and evaluate the performance of it. Ian and Sheryl then share tips for effective problem solving and how to truly understand the issue, in order to solve the problem in a better manner. Sherryl then ends with some closing remarks and thoughts in the guest outro and invites the viewers to check her book and her other work out. 

Parts

0:00 – Guest Intro

3:41 – Patterns

9:02 – The Book

18:31 – Subscribe!

18:56 – Metrics

25:00 – Problem Solving

35:05 – Guest Outro

About Sheryl Cababa:

Sheryl is the author of Closing The Loop: Systems Thinking For Designers. She’s a design researcher and strategist, and the Chief Strategy Officer at Substantial, an education-focused research, insights, and development studio based in Seattle. Her practice is focused on systems thinking and equity-centered design, and she’s worked with a diverse base of clients including the Bill and Melinda Gates Foundation, Microsoft, IKEA, and Khan Academy. Her focus is on using design to help clients reimagine education. She also teaches at the University of Washington’s Human Centered Design and Engineering program, helping to introduce systems thinking to the next generation of designers.

Know more about Sherly and Substantial here:

https://www.linkedin.com/in/sherylcababa/

https://substantial.com/

Use the code cababa-cdp to get 15% off!

https://rosenfeldmedia.com/books/systems-thinking-for-designers/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Ashley. Ashley starts off by a brief introduction into what she does and what her role in the company is. Ashley then talks more about how they approach design from a more real-life interaction with the actual design and what that means for their clients. Ashley then talks more about the innovation side of the business and what they have done differently in order to give the customers a better feeling and involve them more in the process. Ashley and Ian then talk about the option of sharing ideas between the industries and how that has helped both of them advance their businesses and go further. In the guest outro, Ashley talks more about ways to find her and the company and also shares her final notes and thoughts with the audience. 

Parts

0:00 – Guest Intro

3:21 – Real Life Application

14:21 – Innovations

19:40 – Subscribe!

20:06 – Sharing Ideas

31:38 – Guest Outro

About Ashley Rumsey and Mason Studio:

Ashley is the Co-Founder and Executive Director for Mason Studio. She brings the highest standards to both the design visions of projects and the management of the Mason Studio team. An advocate of purposeful design, Ashley has been a key part of the development of Mason Studio’s innovative research-based process. She ensures design decisions are thoughtfully evaluated based on their potential contribution to the end user, design process, and client’s goals. As a respected leader in the Canadian design community, Ashley has also been featured in international design media and regularly participates in thought leadership at notable conferences and events.

Mason Studio has an optimistic view of humanity, and they believe in the potency of using design as a tool for actionable charge. At Mason Studio, they design thoughtfully and care deeply, guided by their innate need to “make better”. 

Know more about Mason Studio here:

https://www.linkedin.com/company/mason/?originalSubdomain=ca

https://masonstudio.com/

https://masonstudio.com/culturalhub

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Ellie Porter. Ellie starts off with a bit of her backstory and what she does. Ellie then explains the technology behind where she works and what impact it has and helps even the common viewer understand what it is that the technology does. Ellie goes on to explain what her role in this giant process is and what she specifically focuses on. Ellie and Ian then go on to discuss some applications even in large industries with lots of units manufactured and Ellie tries to explain how the technology might help there. In the guest outro Ellie shares her final thoughts and invites people to check her and her company out.

Parts

0:00 – Guest Intro

4:10 – Technology

9:37 – Role In The Business

12:35 – Subscribe!

13:00 – Industry Grade

20:46 – Guest Outro

About Ellie Porter:

Ellie Porter has degrees in Environmental Science and Environmental Studies. She has a passion for sustainability and zero waste and has been with ORCA for over two years. She previously worked in ecological conservation, waste auditing and waste consulting.

Know more about Ellie and ORCA here:

https://www.linkedin.com/in/ellie-porter-43816a195/

https://www.linkedin.com/company/orca-digesters/

https://www.feedtheorca.com/

https://www.youtube.com/watch?v=xZVqvV-AQHM

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome back to another episode of the Conscious Design Podcast, and today Ian welcomes Lauren to the show. Lauren starts off with a brief introduction of herself and the company. She then moves to discuss the early stages of product design. Lauren then talks about what made her choose silicon as the final material for the design and the final product. Lauren then shares her story of business success and how that has happened and her tips for starting businesses. Lauren and Ian then talk about the culture of reusable cups in Australia and if that has possibly helped get the business more popular. Lauren finished off with some final thoughts and places where you can find her business.

Parts

0:00 – Guest Intro

2:57 – Designing a Product

7:22 – Choosing Materials

8:09 – Subscribe

8:35 – Growing The Business

12:36 – Culture Behind It

20:01 – Guest Outro

About Lydy:

Lydy is the innovative and eco-friendly solution to enhance your drinking experience and reduce single-use waste. As a reusable lid, Lydy has been designed to fit a variety of cups, making it the perfect companion for your daily beverage rituals.

Whether you prefer a steaming hot coffee on your morning commute or a refreshing iced tea on a sunny afternoon, Lydy’s flexible design accommodates cups with a diameter of either 80mm or 90mm, offering a snug and reliable fit. No more worries about spills or leaks while you’re on the go!

Know more about Lydy here:

https://www.lydy.com.au/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Welcome to another episode of Conscious Design Podcast with our amazing guest Daniela Caine. She’s the founder of Koryphae, a high-vibrational clothing brand for conscious women as well as a coach to other designers. Daniela shares her journey through the fashion world, working to a high level in companies like Adidas. She also shares what helped her find her calling and what life experiences she has been through that solidified what she wanted to do and the founding of her own clothing brand. We get to learn about the problems she’s tackling with her business and the impact she’s making. Daniela and Ian talk about the importance of loving what you do and transforming that passion into a product or a business that you can be proud of. There’s a ton of great ideas and information in this episode, check it out now! 

Parts

0:00 – Guest Intro

9:40 – Finding Your Impact

27:11 – Subscribe!

27:36 – Love As An Ingredient

40:08 – Guest Outro

About Daniela Caine:

Daniela is a 20+ years apparel industry veteran having led the biggest volume department at Adidas, holding senior design leadership roles at companies like Nike, Columbia Sportswear, and Pendleton Woolen Mills. She’s also been a managing partner of a boutique sourcing agency with a client portfolio of brands from Alps&Meters, to Wilson Tennis.

She now runs the pre-eminent coaching company focused on advancing the career ambitions of heart-centered design leaders, fashion entrepreneurs for a vibrant future and businesses that flourish financially, culturally and sustainably.

She is also the Founder of Koryphae, a high-vibrational clothing brand for conscious women.

Know more about Daniela and Koryphae here:

https://www.linkedin.com/in/danielacaine/

https://www.danielacaine.com/

https://koryphae.com/

*Use the code PTMDF15 at www.koryphae.com

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

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👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

On this episode of the Conscious Design Podcast our host Ian speaks with Karoline, lead designer for Nomono. Nomono has created a podcast in a box system that takes full advantage of spacial audio and AI enhanced audio. Ian and Karoline talk about sustainability and Nomono’s approach to designing impactful, sustainable products. They also talk about the concept of “emotional durability” and how it can impact sustainability and design for the future, as well as its use in Nomono’s design approach.. Karoline walks us through what it takes to design a product, Nomono’s internal sustainability committee, and their long-term vision for the company. Listen to the episode today on your favorite podcast platform or YouTube.

Parts

0:00 – Guest Intro

8:10 – Designing a product

16:07 – Sustainability Efforts

23:20 – Subscribe!

23:45 – Long Term

36:49 – Guest Outro

About Karoline Müller and Nomono:

Karoline is an industrial designer and the design lead for the ecosystem at Nomono. Since joining in 2020, she has applied her versatile skill set to various design disciplines within the company. Passionate about sustainability, Karoline started up and led Nomono’s sustainability committee, showcasing her commitment to creating environmentally conscious design solutions. Her innovative thinking and dedication make her a valuable asset in shaping the future of design at Nomono.

Nomono is a Norwegian tech startup founded in 2019. They provide a smarter way to create audio content from recording to publishing. By combining spatial audio and intelligent processing, the hardware-software solution enables storytellers to provide immersive experiences with exceptional audibility for their listeners – all in a seamless user experience. Winner of the SXSW Innovation Award for audio in 2023, Nomono’s vision is to make voices heard by removing barriers between people and technology.

Know more about Karoline and Nomono here:

https://www.linkedin.com/in/karoline-m%C3%BCller-376595151/

https://nomono.co/

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Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

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Want to be a guest? Visit: https://bit.ly/3BetCkf

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Want to work with us? 👉 https://www.petermanfirm.com/connect/

/////////

👉YouTube Channel: http://bit.ly/3sG7VEi

✍️ Blog: https://bit.ly/3kltV6s

📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT

📰 Join our Newsletter: https://bit.ly/2U8IlMS

/////////

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

👉Our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!