Conscious Design Podcast™

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.

Link mentioned: Tallest Full-scale Building Ever Constructed - https://today.ucsd.edu/story/engineers-shake-tallest-full-scale-building-ever-constructed-on-uc-san-diego-earthquake-simulator 

Notable Moments:

About Todd Beyreuther

Todd Beyreuther has been with Mercer Mass Timber as its Director of Product for two years. Todd has 23+ years of experience in structural engineering practice, academic research, and mass timber product development. He is an Adjunct Research Professor at WSU Composite Materials and Engineering Center.

About Mercer Mass Timber

Mercer Mass Timber (MMT) is a low-carbon advanced manufacturer of bio-based building materials that empowers communities worldwide to build beautiful, zero-carbon timber buildings. As the largest manufacturer of mass timber in North America, MMT’s people, resources, and technology combine to create built environments that inspire and enable builders, developers, and designers to forge greener, more equitable communities. MMT is backed by Mercer International, one of the world’s largest market pulp producers.

Learn more about Todd Beyreuther and Mercer Mass Timber:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business' precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water's @One Alliance. 

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.

Notable Moments:

About Maxim Gelmann: 

Maxim is Chief Stroodle at Stroodles Eco Tableware and set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently he leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact. He is an enthusiastic, proactive, future oriented, multi-skilled and strongly networked entrepreneur, investor and freelancer with over 14 years of strategy consulting, mentoring, investment and operational and interim management experience across industries.

Learn more about Maxim Gelmann and Stroodles Eco Tableware:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes.

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI. 

This episode offers invaluable insights for anyone looking to scale their business with strategic precision.

BONUS: Get a free signed copy of Carl’s book by sending an email to [email protected] mentioning that you listened to this episode.

Notable Moments:

About Carl J. Cox:

Before founding 40 Strategy, Carl led 7 organizations growing from 2x to 7x. Mentored by Fortune 500 executives and researching 300 strategy and leadership books led to developing CAPTAIN Strategy principles applicable across organizations.

Learn more about Carl J. Cox and 40 Strategy:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman as he welcomes Martin Schichtel, CEO of KraftBlock and a trailblazer in energy storage innovations. In this insightful episode, Martin shares KraftBlock’s origin, sparked by his extensive background in high-temperature applications and a pivotal documentary about heat storage. He talks about how KraftBlock is revolutionizing the way industries handle waste heat, turning a byproduct into a valuable resource for generating electricity and driving various industrial processes. Martin also discusses the technological breakthroughs and challenges of KraftBlock, its role in decarbonizing industries like steel and snack food manufacturing, and his vision for using thermal energy storage to combat climate change effectively.

Notable Moments:

About Martin Schichtel:

Martin was born in Saarbrücken in 1969. He graduated with a doctorate degree in Chemistry from the University of Saarland with a focus on Nanoparticle Composites and Smart Coatings. Martin founded Kraftblock (formerly Nebuma) together with his co-founder Susanne in 2014. He filed his first patent in 1998 and has 20 years of experience in material development, production and sales. As the Head of the Department of Ceramics he developed the Department of Polymer Nanoparticle Composites at the Institute for New Materials, University of Saarland. Subsequently he headed the Smart Coatings division at ItN Nanovation AG. Martin always had a deep passion for innovation: he started inventing at the age of 12 with the ambition to change our world for the better.

Learn more about Martin Schichtel and KraftBlock:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread. 

Notable Moments:

The conversation dives into the challenges of establishing a new standard in the sportswear market, the importance of sustainable living, and how Jaspur is tackling the big issues through a community-driven approach. Gain insights into the potential of sustainable practices in everyday life and the power of community in fostering significant change.

About Elliot Chaves:

Elliot Chaves is an ex-fashion designer turned creative director and founder of Jaspur, a sportswear marketplace that enables sustainable living through media and community.

Learn more about Elliot Chaves and Jaspur:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Tune in as host Ian Peterman talks with Beau Wangtrakuldee, Ph.D., founder and CEO of AmorSui, in a transformative discussion about innovating sustainable personal protective equipment (PPE). Beau shares her personal journey, driven by a chemical spill accident during her PhD, which unveiled the inadequacies in existing PPE and sparked the inception of AmorSui. Plus, she explains the company's mission to bridge the gap in the PPE market, focusing on safety, functionality, and sustainability. 

What you’ll hear about in this episode:

The episode explores the challenges in redefining perceptions around reusable PPE, maintaining high standards of protection, and the brand's commitment to the environment through circular economy practices. Beau discusses AmorSui's approach to product design, combining performance, functionality, and recyclability. She also talks about empowering healthcare professionals through better PPE and the future outlook of the PPE industry towards sustainability.

About Beau Wangtrakuldee:

Beau Wangtrakuldee, Ph.D., is a multifaceted innovator who has taken a technical approach to radically drive global impact in health and safety. As the founder and CEO of AmorSui, the first global protective wear brand for circular personal protective equipment items and subscriptions, she is on a mission to protect the health of people and the planet. Beau led AmorSui to serve over 30,000 global customers and leading R&D institutions such as Harvard, the University of Pennsylvania, Lawrence Berkeley National Laboratory, Dupont, and Amgen. Today, as a Keynote Speaker, Wangtrakuldee is also promoting gender equity, inclusion and diversity, and circular innovation through talks and presentations.

Learn more about Beau Wangtrakuldee and AmorSui:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

consciousdesignhaus.com 

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

In this episode of Conscious Design, host Ian Peterman talks with Scandinavian Airlines' General Manager in the Americas, Jasmine Utter, about the airline's commitment to sustainability. They discuss the goal of net-zero CO2 emissions by 2050, with strategies including a new fuel-efficient fleet, sustainable aviation fuel, and the development of electric and hydrogen-powered aircraft. Challenges like fuel production and cost are acknowledged, while mentioning the customer's opportunity to buy sustainable aviation fuel when booking tickets. The airline's sustainable food services and a loyalty program that offsets emissions are also mentioned, emphasizing convenience and the positive customer experience in sustainable travel.

Notable Moments:

About Jasmin Utter:

Jasmin Utter is the General Manager for Scandinavian Airlines in the Americas. Together with the organization, she is responsible for passenger and cargo sales, as well as the airport handling across the eight airports SAS fly to in the US and Canada. SAS is an instrumental part of the infrastructure of bringing people together, not just in Scandinavia but also here in North America, and to do so in a sustainable way.

Learn more about Jasmin Utter and Scandinavian Airlines:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

consciousdesignhaus.com 

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

Notable Moments:

00:46 - Helen's Transition to PR and Sustainability

03:40 - The Importance of Brand Messaging in PR

04:36 - Launching Influential PR and Client Success Stories

08:32 - Thought Leadership and Education

10:19 - Affiliate PR and Measuring Impact

11:09 - Influencer Campaigns and Brand Partnerships

13:05 - Trends in Sustainability and Influencer Marketing

14:24 - Balancing Sustainability and Product Features in PR Strategy

About Helen Sharp:

Helen Sharp is an innovator in the world of public relations and brand-story development for mission-driven brands looking to expand their digital footprint with data-driven strategies and powerful narratives to engage media. She's worked with impactful, sustainable businesses such as the Surfrider Foundation, 1% for the Planet, Repurpose and LastObject. She is the CEO and Founder of Influential PR, a performance public relations agency for a better world.

Mention this podcast episode to receive a 15% discount on PR services from Helen!

Learn more about Helen Sharp and Influential PR:

https://www.linkedin.com/in/heleninfluentialpr/

https://www.instagram.com/influentialpr/

https://www.influentialpr.com/

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!

Join host Ian Peterman on Conscious Design as he welcomes Gabe Tavas, the innovative mind behind Symmetry Wood. In this episode, Gabe shares the fascinating origin story of his company, which uses bacteria to produce cellulose for creating wood-like products. This journey starts from Gabe's eye-opening experiences in Ecuador and leads to groundbreaking research in his college dorm room, where he began experimenting with kombucha cultures to produce bacterial cellulose.

Gabe discusses the challenges and triumphs of developing Symmetry Wood, from initial rough samples to winning the prestigious James Dyson Award. The conversation delves into how Symmetry Wood is tackling environmental issues with its sustainable material production, aiming to replace precious tropical hardwoods in various applications, from musical instruments to car interiors. This episode is a deep dive into the intersection of industrial design, sustainability, and innovative material science.

Learn about the potential of bacterial cellulose in replacing traditional hardwoods, the importance of sustainability in material design, and how Symmetry Wood is shaping the future of eco-friendly product development. For anyone interested in sustainable design, environmental entrepreneurship, and cutting-edge material science, this episode provides a unique perspective and inspiring insights.

Notable Moments:

About Gabe Tavas:

Gabe Tavas is a biodesigner, explorer, and social entrepreneur from Chicago whose purpose in life is to empower and guide other sustainability-minded makers to protect their cultural and natural resources. He serves as the CEO of Symmetry Wood, a startup that creates wood from bacteria without cutting down trees to combat deforestation, and has a broad focus on wood conservation, food biodiversity, and river restoration.

Learn more about Gabe Tavas and Symmetry Wood here:

Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/

Want to be a guest? Visit: https://bit.ly/3BetCkf

Want to work with us? Connect with Peterman Firm:

Find us online:

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website:

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoy our content, please support us by subscribing and sharing our episodes!