Consider the Wildflowers

When was the last time you made it through an entire evening without checking your phone? If you can’t remember, you’re not alone. 

According to research from Zippia, the average American spends upwards of five hours a day on their phone – a habit most of us wish we could break. Our latest podcast guest has created a solution to help us disconnect to reconnect.

Heath Wilson is the Co-Founder of Aro, a technology company that leverages the science of habit formation to help families put down their phones and focus on what matters most. As a veteran founder and father of four, Heath has so much wisdom to share on being a present parent, setting boundaries as an entrepreneur, and how to define your own version of success.

WILDFLOWER SHOWNOTES : shannaskidmore.com/health-wilson

Finding your niche in business isn’t always smooth sailing. Our latest podcast guest, Sara Dunn of Sara Does SEO, spent years exploring different areas of digital marketing before she landed on a niche she loves.

As an SEO specialist, Sara helps wedding professionals rise above the noise and get found on Google. Her framework has helped over one million searchers find the wedding advice they were looking for.

Sara shares some surprising ways her business has changed since niching down, as well as her best tips for navigating the transition from generalist to specialist.

WILDFLOWER SHOWNOTES : shannaskidmore.com/sara-dunn

Have you ever found yourself so full of ideas you weren’t sure which one to pursue first? 

Many entrepreneurs would describe themselves as “multi-passionate”, meaning they have many different interests, hobbies, and business ideas they want to try. If that’s you, you may struggle with the traditional advice to niche down or find one career and stick with it.

Today’s guest, Nicole Begley has not only found a way to follow her many different passions, but to combine them into one dream business. Her love of animals, travel, and business education has led Nicole to host pet photography retreats around the world.

Nicole is proof that having multiple passions isn’t a weakness – in fact, it may be your greatest strength.

WILDFLOWER SHOWNOTES : shannaskidmore.com/nicole-begley

Overcoming Poverty to build a Million Dollar business. Today’s guest almost doesn’t need an introduction. I’ve admired her photography work from afar for years and had to pinch myself when she agreed to come on the show. She is a force to be reckoned with who’d rather play it brave than play it safe. Our conversation is nothing short of inspirational and will leave you lifting your eyes to the stars … It's an honor to have D’Arcy Benincosa sharing her story on the podcast today! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/darcy-benincosa

It’s been one year of Consider the Wildflowers and what an incredible journey it has been so far! As we kick off season two of the podcast, I am joined by my friend Jana and scooting back to the hot seat. Go behind the scenes of my own business this past year. We are talking life, business and podcast updates since the show launched one year ago! Welcome to season two: it’s good to be back! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/season-two-kickoff

Can you really have it all? Today’s guest, Tiffany Sauder, believes you can. 

With four kids, three businesses, and two careers, Tiffany is a firm believer in living a life of “and”. She is a mom and entrepreneur, a wife and CEO, all building toward one abundant life. 

Since Tiffany founded Element Three marketing agency 17 years ago, she and her husband have been building their companies alongside their family. She’s here to not only share how she grew her marketing company to the Inc 5000 list (6 years in a row), but how she lives out a life of AND each day. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/tiffany-sauder

It’s time to take the leap! 

This husband and wife photography team spent almost a decade working as full time music teachers while also building up their photography business. Even with years of experience, today we dive into the hesitations, mindset shifts, challenges and triumphs that come with letting go of your intended profession to pursue a dream career, and this husband and wife team both made the leap. While we are only hearing from Courtney today, anyone who has left the comfort and security of a full time job to pursue entrepreneurship knows, taking the leap is not for the faint of heart! Hear how they did it, how it’s going, and what they envision for the future, all in today’s episode!

WILDFLOWER SHOWNOTES : shannaskidmore.com/courtney-cannon

From coding MySpace websites in middle school to launching a web design and template shop post-graduation, today’s guest Elizabeth McCravy has had entrepreneurship in her blood from an early age. Though she may have been born with a natural inclination toward owning a business, she would characterize herself as an accidental entrepreneur. Hear how Elizabeth was somewhat reluctantly pushed onto the path of entrepreneurship and grew a business in just a few short years that supports her family and provides her time to be the wife, mom and business owner she wants to be. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/elizabeth-mccravy

What do Nike, Chick-fil-A, and John Maxwell all have in common?! Her name is Brittany Thoms. She’s the co-founder of PR agency See. Spark. Go and today’s guest on the show! From big brand PR to launching her own outsourced marketing firm, today’s guest has been helping companies tell great stories since 2007. From shifts in the marketing landscaping, the rise of social media, and building a team of 30+ employees, today’s interview is full of incredible insights not only into the marketing landscape of 2023 but building an incredible team. With too many takeaways to pick just one, it was Brittany’s reminder that the core of great marketing is about telling a great story—that truly stuck with me.

WILDFLOWER SHOWNOTES : shannaskidmore.com/brittany-thoms

Other than my way around a spreadsheet and my love of Dolly Parton, I’m finding that these days I’m equally known for my decision to build a business without relying on Instagram or social media for sales. After five years of being off a platform many believe to be a “non-negotiable” for business, I’m asked about my exit from Instagram equally as much as anything to do with pricing, financial planning, or business strategy. So naturally when I discovered that today’s guest, Sarah of Sarah Ann Designs, has also been growing her business without relying on Instagram for sales for the past two years, I was intrigued! 

Curious if your business can survive without Instagram? 

Today’s episode is a real look behind the highlight reel with two business owners who are currently doing just that. We’re talking all things—marketing, mental health, and money mindsets. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/sarah-erickson