Constant Variables

When looking for a technical team for your project, you're not asking for a product. You are asking for a relationship that results in a product. You're not asking for lines of code. You're asking for solutions that produce meaningful outcomes. Founder & CEO George Brooks of digital product agency Crema joins the show to discuss how to find the passion and posture of a digital agency, the no-win situation that is RFPs and why it's important to go outside the RFP process to have a conversation, why his digital agency vets clients in return by finding out if they're ready to be a tech company and whether they want a relationship or a transaction, and how he didn't name his company after a Mexican sour cream.

There's no such thing as a free app or website. If you're not paying for a product, you are the product, and when it comes to "free" apps, the product is your private information. Apps collect, store, and use data in ways that are both purposeful and nefarious. In this episode, Rob and Tim chat about why apps collect data and how it's used, how app owners can be intentional with user data, and how app users can protect their information.

Building an app isn't just about the technology but about the lives it makes easier. Ashley Bennett, Sook Jin Ong, and Pamela McCauley share the inspiring story behind the development of the Minnesota Family Investment Program's pilot app, MFIP Connect. They discuss the app's powerful role as a communication tool, along with the unexpected questions around social equity it brought to the table. They dig deep into how they prioritized initial features, knowing they wouldn't meet the needs of every user, and how feedback gave them space to innovate.

Some app features are seemingly easy to develop but are actually complex to implement, driving up development costs. These are features we see everyday, and therefore take for granted. Rob and Tim chat about the nuances of features like data sync, search, push notifications, in-app purchasing, messaging, and more to help you understand where to get the most value with the least amount of effort when building your product.

For a restaurant, a customer leaving with a bad taste in their mouth is the ultimate faux paus. And we're not just talking about food. A stellar user experience when ordering from a restaurant's app can be a differentiator in this competitive industry. Rob and Tim chat about their experience building a delivery app for a Midwest pizza chain, then take a trip further down memory lane to the hip days of AOL, floppy disks, AIM, and Space Jam.

When we put humans first, we can learn a lot. Stephanie Hammes-Betti is the Senior Vice President of Innovation Design at US Bank, and her 18-year career there has given her extensive know-how in UX/UI design, usability testing, and technology solutions. Stephanie joins the show to chat about how innovation happens within a large organization, how to go about listening to customers, and the benefits of teaching an innovative mindset to employees.

Apple has traditionally put itself first, users second, and developers third, but some big names are going to bat for all developers in a fight against Apple's commission rate. Tim and Rob discuss the ongoing controversies surrounding Apple and the App Store and their thoughts on how it might play out.

If we were to write a playbook on how to start an app-based business, the first-time entrepreneurs behind Parrot.MD would be our case study. But every story has its conflicts. Parrot.MD's CEO and co-founder Tim Steele joins the show to talk about the creation of the app, the role social equity plays in fundraising, and the essentiality of focus groups.

Every company thinks they're a special snowflake, and when it comes to digital transformation, they actually are. Jen Swanson is a digital consultant who guides companies in their digital transformation journey with her philosophy of placing small bets often. In this episode, Jen breaks down how digital transformation is not just a technology integration, but a people and process integration, that ultimately delivers a more valuable customer and employee experience in every part of a business.

Building an Android app requires overcoming several idiosyncrasies. Tim and Rob share their tips for building Android apps so you can successfully navigate Google's unique requirements. (If you're looking for tips around building iOS apps, check out the previous episode.)