Constantech

SEO Brisbane tip for today is references and sources.

So when you have articles on your website, if you've sourced information from other places, then put links at the bottom of the article, to those sources.

And any references for any little bits, in the article for instance.

Like the way that you see on Wikipedia, they have lots of references and sources in their articles on Wikipedia, and that's exactly the same way that you want to do it for your website.

Google assesses that, as you having taken the time to do good research, and then also give credit where credit's due and attribute those sources, by a link back to that source.

It also will be a quality outbound link on that page.

So make sure if you've sourced material from elsewhere, then you give credit where credit's due, and put references and sources with those articles.

Search engine optimisation Brisbane tip for today.

It's about readability. It's the readability of your website and pages on your website.

So readability is determined by a number of things.

Like the size of the font.

How well that the text is laid out.

Colours, and also the context of the text, and what reading level it's it is aimed at.

So and with the reading level, you need to assess where you think your potential visitors are at with their reading level.

Because the more in tune you are with them on the reading level, the more likely they are to read all the way through and then click on a link, to do something on your website.

And that will be a positive for your search engine results ranking.

But also, Google assess the general reading readability of web pages and articles.

So there are services on the internet, which will help you assess the readability of your web pages.

Ok, now this is a relatively new part of search engine optimisation.

And that is to have what's known as pillar content.

So you pick a page on your website as being the pillar content page, and then when you write articles, and publishing as blog posts on your website, and they relate to the content on that pillar page.

Make sure that you have a link on your article content back to that pillar page.

And then, as you create more articles that relate to that pillar page, and you put links back to that pillar page from your articles, that builds up the number of what's known as internal links to that page.

And that says to Google that, that pillar content page is important.

And it's the most important page on your website when it comes to that type of content.

And that will help Google to index your site properly, and see you rank better in Google search for that page.

Brisbane SEO tip to finish off the week.

And it's about the quality of outbound links.

So there are links on your website to other web sites, and having those links to websites which are quality websites will be beneficial to you.

Too many outbound links or too many outbound, and too many outbound links to poor quality websites are going to be detrimental to you, in the search engine results page.

So that's where you want to perform positively, is in the search engine results page.

So make sure that, your outbound links are to quality websites.

Ok, today's SEO tip for you is mobile usability.

You know you want your website to look right on a mobile device.

And you have either a specific mobile version of your website, or you have a responsive website.

But then you need to also go and check that it is usable, and usable, as you intended to be usable on a mobile device.

And that if you have any pop-ups for instance, they're not so big, they are covering the whole screen on a mobile device.

And it doesn't take a very big pop-up, to cover the whole screen.

Because then you won't be able to actually do anything on that page if the pop-up is over everything else.

So, you need to actually go through your whole website on a mobile device, and make sure that the site is actually usable, on a mobile device.

More than being just responsible, responsible? Responsive. More than just being responsive. It needs to be usable.

Brisbane SEO tip for today.

And it's an important tip this one.

Actually it's about optimising your images, and making them as small in file size as possible, while still having a good enough quality to be attractive.

So there are websites that will do that for you, which will optimise your images.

If you have a WordPress website, there's plugins that will automatically optimise images when you upload them to your WordPress website.

And the size of the images on your web pages are going to be influential, in how fast that web page loads.

and the faster it can load, the better Google likes it.

Hey here's a great thing that you can do to help boost your SEO. Your search engine optimisation.

And that is to have some multimedia with your article.

Be that a picture or photo for instance. Or a graphic, an infographic, or preferably, it's video, because video is the number one piece of multimedia when it comes to helping your SEO.

There's been studies done, that have shown that having some sort of multimedia with your article definitely helps boost that.

Google recognises that that's content which is going to be more engaging for users, and more likely to be useful for people, so use multimedia with your articles.

Brisbane search engine optimisation tip for today.

Page load speed.

So Google looks at how long it takes to load a page on your website and makes either a positive assessment, or negative assessment.

Obviously, so you might feel the urge to put a whole bunch of graphics onto a page with an article to pretty it up and make it more engaging.

But if that slows down the speed of the page to load, then Google's going to markdown that page. It needs to load quickly.

It still needs to be engaging, but it needs to load quickly.

And it's a factor that Google has made more and more important in recent years.

So especially with the rise of mobile, and the amount of time that people search and browse the web on mobile.

So page loading speed and particularly page loading speed on mobile, is a very important factor in Google search ranking now days.

SEO Brisbane tip to finish off the week.

And it's about duplicate content.

So if there's a one piece of duplicate content on your website, so that's content that either in whole or mostly matches the content on another page in your website, then that's not going to be detrimental to you.

Google will just pick one or the other, as the relevant page.

If there's a lot of those instances of duplicate content on your website, then it will be detrimental to you.

So be mindful of that. That you don't have duplicate content.

There are services on the internet that can check for duplicate content on your website for you.

So it's an easy way to find out where it is, and tidy it up.

So make sure that you don't have duplicate content on your website.

Today's tip for your SEO in Brisbane, is to make sure that your articles cover the topic in depth.

So when you talk about a subject, or write about a subject, make sure that you also cover information that's related to the subject.

It may not necessarily be what you're talking about directly, but it is, the things that your subject might affect, or things, that might affect the subject that you're talking about.

So, you give more than just the basic piece of information.

You try and give us as much and as extended piece of information as you possibly can.

And that all helps Google to recognise your content as valuable content. 

That's it for today.