Constantech

SEO Brisbane red hot tip for today.

So content length.

So when you have articles on your website, what's the ideal length for them to be?

Now there's been lots of research done around this, and quite a bit of that research shows that somewhere between 1500 and 2000 words is ideal length.

However, when Google says content is king, and you ask, what type of content?

And how much content? The answer that Google gives to how much, is more than your competitors.

So that's the real key to content-length.

It doesn't matter about really the 1500 to 2000. It matters that you're doing more than your competitors.

And obviously, that it's a better quality than your competitors.

So there you go.

That's my red hot tip.

For content length... More than your competitors.

Ok, so your SEO in Brisbane red hot tip for today.

Is about keyword density.

So that's the number of times that any word appears on any particular page of your website.

And the ideal keyword density is actually around the 2 to 3%.

So, if you have a 100 word article for instance, then two or three of those words should be keywords. That's ideal.

If you do too many, you're going to be doing yourself a big disservice.

So, and too many would be 9 or 10 or more.

If you have that many keywords, that much keyword density on a web page, Google will definitely mark you down, when they're ranking for SEO. 

So, 2 to 3 words per 100, otherwise known as 2 to 3% as the keyword density, is ideal on any page on your website.

SEO Brisbane tip for today.

Is the headings on a website page.

So there's a number of different heading levels, on website pages. And that's heading 1 through to heading 6.

So and it's important, and beneficial to have keywords in those different headings.

So, and there's two spots to have keywords.

One is in the H1 tag. So that's the heading one.

And then the other place to have keywords, is in a heading that is somewhere between H2 and H6, so that's H2 H3 or H4, for instance.

One of those should also have keywords for that web page.

Brisbane search engine optimisation tip for today.

And it's a really important one.

So it's about the trust level of your domain.

Reviews give a positive trust level to your domain for instance.

And then there's a whole bunch of other factors that Google look at to establish the trust level of a domain.

Positive signals about the trust level of your domain, are going to help you positively in Google search. Negative trust signals like complaints, for instance.

Negative reviews are going to be detrimental to your website in Google search results.

So do everything that you possibly can, to enhance the trust level of your domain.

SEO Brisbane tip for today.

Is about at top level domain. 

And the top level Domain is the bit after the name part of your domain.

So if mydomain.com.au for instance, the dot com dot au is the top level domain part of the address.

It can be helpful from a local search perspective, to have a country specific top level domain. So in Australia, dot com dot au.

If you are targeting a worldwide audience, it may well be better for you to have the dot com for instance.

So, make an assessment of where you are hoping to get your website traffic from. Whether it's local, or international.

And have your top level domain that you use, suited to where you hope to get your traffic from.

SEO Brisbane tip for today.

And another ranking Factor from Google is the number of what's called outbound links on your website.

And the quality of outbound links on your website.

So the quality is important from a positive aspect, that you're linking to websites that are authoritive, in your business category.

And the number of backlinks, actually can be a negative.

If you have too many of them, Google will see that you're trying to game the system, and there's nothing that Google likes, dislikes more, than people who try to game the system.

So yes, have outbound links. Make them to quality websites.

Don't use too many because if you have too many outbound links, you'll pay a penalty for that.

Ok, so seems a bit obvious, but it is missed by some people and is actually quite important when it comes to Google recognising you as a genuine business.

And that's really imperative for your search engine optimisation.

So, and that is to have a Contact Us page, or a contact page.

And on that contact page, you need to have some certain details.

And that is your business name, address, phone number, and email.

And that information needs to match wherever you have it, wherever else you have your information. Your business information.

And that would be if you've got it listed on Yelp for instance, or Yellow Pages.

And also the information that you have with your web host needs to match what you have on your Contact Us page, because Google will correlate the two and if they don't match, then they think that something's wrong.

And that will get your marked down in your SEO.

So there you go.

Contact page. And make sure the information there is the same as you have it in all other places.

SEO Brisbane tip for today is URL length.

So the URL is so domain name of your website.

So like Constantech.biz, for instance. The length of the URL actually makes a difference, as to where you're going to show up in Google search.

There's been research done, which shows that, from positions 2 to 10, the url length, is generally around 25 to 30 characters.

And for position 1, the URL length, that was discovered in the study, was around 17 to 20 characters.

So if you can, make your URL, around that 17 to 20 characters in length.

That's going to be helpful, for your search engine optimisation.

Ok to finish off the week.

Here's an SEO tip that probably you may not of ever heard of before.

And it's probably not really well known.

But having people bookmark your website in their Chrome browser, in their Google Chrome browser, which Google can easily monitor, is actually helpful for your SEO.

Google knows that people feel that your website is important enough to have it on a bookmark in Chrome.

So anything that you can do to encourage people to bookmark your website in Chrome, will definitely be helpful for your Brisbane search engine optimisation.

Encourage people to bookmark your website in Google Chrome browser.

Brisbane SEO tips for today.

And that is bounce rate.

So bounce rate, is when a person goes to your website and only stays there for a short period of time. Without clicking on anything. And then navigate away to another website.

And Google call that a bounce.

So having people click on your website is absolutely beneficial, because that sends a signal to Google that your information on your website, is relevant and useful.

So a bounce rate, that is not too bad, is actually about 60%.

So there you go.

If you have a look at your figures. Have a look at your bounce rate and see where it's at, and try to get that bounce rate down.