Constantech

Brisbane search engine optimisation, tip for today is backlink anchor text.

So when you have a link on another website, to your website, that can have a piece of text, where the link is in behind that text.

If the text that is there is keywords, then that's going to be beneficial.

If you have too many keywords in the one link, then that's actually going to be detrimental.

So just something to be mindful of.

Having keywords in your backlink, anchor text is beneficial.

Too many keywords in your backlink anchor text is detrimental.

SEO in Brisbane. Hot tip for today is about backlinks.

So backlinks are still a factor in Google's ranking.

Nowhere near as important as they used to be, but they still are a factor.

And the number of backlinks to your website is one of the indications to Google about the relevance of your website.

And, so having as many backlinks from webpages as possible, is a good thing.

Even if those pages are on, if there's multiple pages on the one website.

Do not have a friend put a link to your website on every page of their website, because Google will recognise that and mark you down for it.

Genuine backlinks, as many as possible, from as many pages as possible, even if they're on the same website.

This week, I'm going to talk about backlinks.

Content is king for your SEO in Brisbane and then, and by far the most important thing when it comes to search engine optimisation.

But of the other things that are also important to SEO are backlinks are one of the more important things.

Now, the more backlinks that you can have from different websites otherwise known to Google as root domains.

So your www.mywebsite.com.au is a root domain.

So the more that you can have backlinks from different websites, the more beneficial your backlink strategy is going to be for you, for your SEO in Brisbane.

Search engine optimisation Brisbane,

tip for today.

And it's about reviews and recommendations.

So the more positive reviews

you can have for your website and your business,

then the more positively Google views you.

So, obviously Google reviews

is the number one place to have positive reviews

for your website.

But also other services

like Yelp or industry-specific services,

which you can leave reviews on.

Encourage your customers to leave positive reviews

for you. Do good work,

so that customers are happy to leave

good reviews for you.

And primarily ask for them to

leave a positive review for you on Google reviews.

Having a mobile

optimised website, is actually nowadays

crucial for your search engine optimisation.

And you may have heard of websites

being responsive,

and say that they detect

what size of device is being used,

be it a desktop / laptop,

or a tablet or a phone.

So having a responsive website

is not necessarily going to make it mobile optimised.

So if you've got a site that is responsive,

and your web developer

has said that the site is responsive,

make sure that you check your site

with different devices.

And mostly that's

a smartphone and a tablet,

to see that

all of the pages are show up nicely,

on those mobile devices.

Make sure your website is mobile optimised.

Here's your SEO Brisbane

tip for today.

Google like when you use Google services.

So, two Google services that you can use,

which will definitely help with your SEO,

and that they are Google Analytics,

and Google search console.

You may well need your person

who's looking after your hosting account

or your Google stuff, to set that up for you

and and they're questions to ask that person.

Have you got Google Analytics set up?

And have you got Google Search Console setup?

And are those monitoring your website

all the time?

Because Google likes it

when they can easily get information

from your site. And search console,

and Analytics make it easy for Google

to get information from your website.

So two important Google features to be making use off.

Search engine optimisation Brisbane,

tip for today.

And it's with reference to terms of service and privacy

policy pages on our website.

And Google has viewed

this as being more important of recent times,

so having a terms of service and a privacy policy

page on your website, is quite important.

It says to Google that you value your website

visitors privacy and their understanding

of what information might be collected

when they visit your website.

Especially if you have an e-commerce website.

If you're selling something,

it's imperative that you have a terms of service

page, and a privacy policy page, on your website.

Brisbane search engine optimisation hot tip.

And kicking off this week with YouTube.

it's well-known and beyond doubt,

that having videos on YouTube

is a benefit for your SEO.

And if you can

actually have multiple videos on YouTube,

and have a YouTube channel,

then that's going to be even more advantageous

for your business.

Lots of times in search results,

videos on YouTube are up the top of the search results.

So you'll find that the videos that I do

for a Constantech to help my SEO,

they're all on YouTube.

And on the Constantech channel on YouTube.

OK, great SEO tip for any business in Brisbane

is to have a keyword in the domain name.

So, a keyword,

is there something someone might search

for with your business?

It might be the type of business. It might be

what you do in business.

So for instance,

if you're a plumber,

then you might have mud plumbing dot com dot au.

So that one's available too, by the way,

if you're a plumber. Great hey.

So yeah,

just like that, have a keyword in the domain name,

if you can. If you already have your domain,

then there's other things that you can

do, which we'll talk about at another time.

But if you're coming up to getting a new domain,

then try to have a keyword in the domain name,

it will definitely help your

search engine optimisation.

Brisbane search engine optimisation tip for today.

And it is to do with domain names.

So that the most valuable domain name

that you can have,

and that's not necessarily how much it costs you,

but what it might be worth to you,

is to have what's called an exact match domain.

So, if someone is searching for Brisbane

dog care, and your website

is Brisbane dog care dot com dot au,

then that's going to be an advantage for you.

Having that exact match domain.

So if you are just starting out,

it's the best time to try and get an exact match domain.

So, you would search Google for search terms that

in your area of business

and find out what people are searching for.

And try and get a domain name to match that.

So that's an exact match domain.

If you have one of them,

then you've done very well.

If you can get one of them,

you'll be doing very well.