Constantech

Search engine optimisation

Brisbane tip for today.

And it's about whois. So there's

a service on the internet,

that's known as whois.

And you can go there and put in a

website address, and find out who is the owner

of that website. And we're it's hosted for instance.

Now, that information can be made private,

so none of it actually shows up.

Or it can be public, so that it does show up.

And Google treats private

whois information as suspicious. 

And public whois information as genuine.

So if you want to have that little extra piece

of a genuine signal to Google,

then make sure that your whois information is public.

Hi, in our tips for SEO in Brisbane this week,

we're going to be looking at domain factors.

So that's the www part of your, of your website.

And the first thing

that we'll look at, is having a keyword

in your domain name.

So if you make cakes for instance,

then having a domain name

my delicious cakes.

Or cakes by Linda,

is certainly going to help with your SEO.

It's not going to be a big help,

but every little bit counts.

And we want to be doing every little bit right,

when it comes to doing our SEO. So there you go,

if you can have a keyword in your domain name,

then that is going to be an advantage for you.

And for your business with SEO.

Search engine optimisation Brisbane, tip to finish off the week.

And it's a really important one.

It's about having an SSL certificate for your website.

That changes the http part of your domain name to https. "S" for secured obviously.

And Google treat That is a really important factor, in their search engine ranking.

If you have a page on your website, or pages or your whole website, Google will Mark you down for that.

So make sure that you have a current SSL certificate and that every page on your website is secure.

Here's our SEO tip for you. That is probably not so well known.

And that is site up time.

So that's the amount of time that your site is available on the internet, without the service being interrupted.

Now, the best way to make sure that your site is available for as much of the time as possible, is to be having your website hosting with a reliable web host.

If you're with an unreliable web host and there's the opposite of uptime, which is downtime. And a lot of downtime.

Google will know that and they will panelise your site, because they feel that there is every chance of someone goes to visit a site, it's just not going to be available there for them to see.

So, make sure you get yourself, if you don't already feel confident with it, a reliable web host.

And you can monitor it yourself.

If you just search at Google for monitor site uptime.

OK, another tip for your search engine optimisation, is to have a sitemap, so that's where every page on your website is put into the form of a tree type map.

There are services that can do that for you.

If you have a WordPress site, which most people do you can have a plugin that will create a sitemap for you.

Google looks for a sitemap.

It makes it easy for Google's systems to get a picture of how the website is structured, and anything like that you can do to make life easier for Google systems the more they like it.

And the more positively they'll view your website.

So have a sitemap. It helps Google.

Google likes the help that you can give them, and they'll give you a positive mark when it comes to SEO for your website.

Site updates is another great thing to do for your search engine optimisation in Brisbane.

And the easiest way to get site updates done, is to publish new articles.

Every time you publish a new article, Google's Crawler will see that there's new content there, and know that your site is active and staying fresh.

Also, make sure that you check from time to time across your site to see if there's any outdated content, possibly, that needs to be updated.

Having outdated content will be detrimental to your SEO.

So site updates, they're an important part of effective search engine optimisation.

Brisbane SEO tips for the week.

And it's about your site architecture, and that's how your website is overall constructed. 

There's two important factors to that, and that is what's known as pillar content and also what's known as cluster content.

So with your cluster content, you want links back to the page that you have set up as your pillar content.

And then you also want to have a sitemap for your website so that, that helps Google interpret the structure of your website.

And if it is structured with the internal links pointing to your pillar content, then that pillar content will have more importance placed on it, when it comes to Google ranking you in search engine results.

So now you know, that when it comes to SEO in Brisbane, video is definitely the best way to start.

But how do you do it?

Well, it's actually really simple.

You just grab yourself a Gimbal, pop your phone in, and start to video.

You can even move it around and the Gimbal holds the phone nice and steady.

And then... If you're a painter, you can stand in front of a house that you've painted.

If you're a lawyer, you can display the wealth of knowledge that you have at your disposal.

But it doesn't matter what industry you're in, just grab the Gimbal, pop your phone in, and start to video.

Because video, is good, for SEO.

Google says that Content Is King!

And the only safe form of content for SEO in Brisbane is video.

That's because Google can create a digital signature of your face and match that with a Facebook or LinkedIn profile for instance, to confirm that the content is being produced by genuine person.

Artificial intelligence is invading blog posts. The written word. And also audio in podcasts.

Google can't tell what's genuine and what's not genuine.

That's a bad thing for SEO.

If you want to stay safe with your SEO, always start with video.

You can't tell the difference, between an artificial intelligence written article and an article written by a person, but that's a big problem for SEO.

Because Google can't tell the difference either, so they're going to be getting more and more sceptical about articles and blog posts as time goes by.

Podcast's are definitely another option.

There is an issue with podcasts as well, though, and that is text to speech.

So you can have your text written by an AI article writer, use text to speech to create the audio, and then you have a podcast.

So Google won't be able to know what's genuine with podcasts, and what's not genuine, and will be getting ever more sceptical about podcasts as well.

That's a big problem for SEO also.

There is an answer, however, and definitely, I'll give you that answer next time.