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Artificial intelligence. AI.  

But, the idea is that you know you've got your visuals and you know whether you're going to reach your goals.  You can put budget numbers in there to make sure you're reaching budget. 

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So my name's Hayley and I'm here today with John from Constantech.

John's here to share some tools about how to get our businesses seen and apparently Google Maps is a great way to do that.

John, can you share a little bit today?

Yeah sure, thanks Hayley.

So, when you search at Google the top results are ads and then the next results are maps and then there's the organic search results.

And more people tap on or click on maps results than any of the other Google search results.

So being found in maps and ranking in maps is extremely beneficial for business.

Being able to geotag video which is something you won't find anyone doing outside of Constantech, is going to help business rank on maps immensely.

Hi, I'm Haley, and here I'm with John from Constantech.

Now, as business owners we know it's so important to get found and Google Maps is a great tool for that.

John can you share a little bit about that today?

Certainly can Haley, thank you.

So, Google Maps, it is obviously all about points on a map.

To maps people, like Google Maps people, the point on a map is actually a latitude and longitude point, and one can in the data of a digital photo put a latitude and longitude point.

It's called geo-tagging.

There's one alarming statistic about video on social media.

Of all videos viewed on social media 75 to 80% of them are viewed with volume on 0.

This means that subtitles are crucial.

If you don't have subtitles on your video that you post on social media, you've lost before you even begin.

The thing about subtitles, is that they have to be burned onto the video.

That's so they appear, no matter where the video is posted.

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Posting a video on social media, on one social media channel, let's say Facebook.

That's one signal to Google about your expertise and authority.

If you post it on Instagram and Twitter as well, then there's three signals to Google about your expertise and authority.

If you post it to seven social media channels, there's seven signals to Google about your expertise and authority.

If you extract the audio and post that to six or seven podcast channels, there's another six or seven signals to Google about your expertise and authority.

Extract the text and post that to a few blog channels, and there's in the order of fifteen signals to Google, about your expertise and authority.

When it comes to content, video rules. And a great thing about video is, that with the one video, you can actually have three pieces of content.

There's the video itself, audio can be extracted from the video and text can be extracted from the audio.

So you produce some video which exhibits expertise and authority.

You post it on social media to get interaction and exhibit trust.

Exactly what Google's looking for.

For a number of years now, Google has said that content is king.

Google has a formula for the content, they call it their E-A-T formula.  It's an acronym for Expertise, Authority, Trust.

If your content exhibits expertise and authority, and you get interaction with that content which exhibits trust, that's exactly what Google is looking for, to rank you in Google search.

Editing video, producing subtitles, burning subtitles onto video, extracting audio, posting audio to podcast channels, extracting text and posting that to blog channels.

It's a whole lot of work if done manually.  It's way too labour-intensive and cost prohibitive to actually do.

That's where Constantech automation comes in.  We automate the entire procedure and cut the labour cost down to where it's actually very affordable.

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