Constantech

Brisbane SEO tip for today.

And it's about the links to your website that are contained within keywords.

Google knows when people click on those links to go to your website, and what keywords are there, that the link is contained within, that made them click on that link.

So it's known as organic keyword click through rate.

So, and Google will rank you better for those keywords, the more people click on the links that contain those keywords.

So if there's any way that you possibly can, try to increase the rate of people clicking on your organic keyword links.

SEO Brisbane tip for today.

It's dwell time.

So dwell time, is the amount of time that a person spends on a page on your website.

So the longer a person spends on a particular page, the more important Google assesses that page to be.

So, how do you do that?

How do you get people to stay for longer on pages on your website?

You'll make it valuable for them to do it.

Interesting. Engaging. Informative. All of those things, will see people staying longer on pages on your website.

So and it's quite a valuable signal to Google about how relevant, and informative, and useful the content is, on your website.

So you want to try to increase, the dwell time on our website.

Brisbane SEO tip for today.

And it's Direct Traffic.

And direct traffic is when Google doesn't know where that person came from to get to your website.

So they probably just entered your website address in directly into the browser, and went straight to your website.

The way that, that happens, is when you get out and about doing handing out your business cards for instance, with your website address on. And talking to people.

If you're in online networking situation you leave your details in the chat box, so that people will go directly to your website.

Google actually use that as an import little ranking factor.

So try to get out and network as much as possible, and get your website address to as many people as possible, so you'll have Direct Traffic to your website.

Brisbane search engine optimisation tip for today.

And it is your money or your life. 

That's a name that Google has given to a category of websites, that they feel should be held to a higher standard.

So if you're dealing with money, an e-commerce website, or you're dealing with your life, so health, well-being, children, are those types of websites.

Google is going to hold those websites, to a higher standard, expect a high standard of those websites.

They want to see that you have a privacy policy in place on the site.

Contact us is very important.

A cookie policy in place on the website.

All of those things that are seen as protecting people when they're going to spend their money, or make decisions about their life.

So if your website is in that your money or your life category, make sure that you have it, attaining the highest standard possible.

Brisbane SEO tips for today, is one that could be possibly detrimental.

And that is DCMA complaints.

The DCMA is an organisation that looks after digital media copyright.

So if you have digital media, whether that's photos, audio, video, on your website, make sure that there's no copyright covering that, because Google actually scours the DCMA database to see if there's websites that have been reported as having copyrighted media.

And that will be detrimental to your SEO.

SEO Brisbane tip for today, and it's about user browsing history.

So that's when a person visits your website more than once on, at different times.

So if you can somehow get people to keep coming back to your website, then that will be a positive thing for you, in search results.

One great way to make that happen, is to keep putting fresh content on to your website, that people find valuable.

So again. Content is king.

And fresh and useful content, is the most important thing.

It will have people, returning to your website, and that alone will help you rank better in Google search results.

SEO Brisbane tip for today.

And it's about the information that shows up when you appear in Google search results.

So there will be a link to the page that ranked in the search results, and then there will also be a little bit of text there with that.

Now that text is known as the snippet text.

It's good to have that snippet text, be as enticing as possible, for people to click on the link to your website.

So there's something again to check on and again I'll make sure that the snippet text for each page, is as enticing as possible, to encourage people to click on the link to that page, when you show up in Google search results.

Ok, localising your search engine optimisation strategy.

So if you have a business that's based in Brisbane, and you want to optimise your SEO for Brisbane, two things that you can do to help that.

One is to have a dot com dot au website address as opposed to a dot com.

And the other thing that you can do, is have your website hosted by a company that is based in Brisbane.

So the server that your website is sitting on, is actually physically located in Brisbane.

Google knows that where those machines are located, and they will then give more relevance score to your website, when someone is searching for, something in Brisbane.

And searching for your type of business in Brisbane.

So there you go, have a dot com dot au, and host your site with a, on a server, in Brisbane.

SEO Brisbane tip to finish off the week.

And it's something that you can do to add a little positive search juice to your website.

That is to do guest posts on other web sites.

So if there are industry-specific websites, that are relative to your business, then approach them and see if you can give them articles to post on their website.

And in in that article, you have a link to your website.

So, that then, is a backlink to your website.

It will have the benefit of having the back link, but it will also get more eyes on your content, and a link to your site.

More eyes on a link to your site.

That is so, and Google views that positively.

So guest post on other websites, if you possibly can.

Brisbane SEO tip for today, and it's about the authority of a linking domain.

So when you have a link to your website on a another website, that's a backlink.

And the authority of that website, that the link is on, is important to Google.

It's known as the linking authority of that domain.

So if you can get links onto, backlinks, that is, on to websites that have a high authority, then that's going to be more beneficial for you in the search engine results page of Google.