In this episode of the Construction Champions podcast hosted by Ron Nussbaum, the guest, Will Blunt, Head of Marketing at the Association of Professional Builders (APB), discusses what it takes to be a construction champion. They delve into the importance of marketing for construction businesses and how to navigate the unique challenges of the industry.
Will Blunt is Head of Marketing at the Association of Professional Builders (APB), a business coaching company that has helped thousands of builders worldwide scale their companies profitably, and host of the industry-leading podcast Professional Builders Secrets.
Before joining APB, Will helped establish the core marketing function of over 30 businesses across a 15-year career as a business owner and consultant, including tracking the end-to-end customer journey, laying the foundations for content production, and reporting on key metrics such as multi-stage conversion rates, cost-per-lead, cost-per-acquisition, and customer lifetime value.
He has led diverse marketing teams across five countries, grown the organic traffic of a brand-new website from 0 to 500k+ yearly sessions within 18 months, and generated thousands of leads from 1,000+ paid media tests.
Will’s work has been featured in The Huffington Post, Yahoo News, HubSpot, MarketingProfs, The Content Marketing Institute, Quick Sprout, social media Today, and more. He also has a bachelor's degree in commerce (Marketing) and an MBA.
Will's links
SORCI Report: https://hubs.ly/Q02rT-1n0
Book: https://hubs.ly/Q02rT-nx0
Free resource: https://hubs.ly/Q02wsCN30
Website
https://www.buildercoms.com/constructionchampionspodcast
Association of Professional Builders Annual Report
https://hubs.ly/Q02rT-1n0
For CRM Solutions: BUILD12
https://www.build12.com/constructionchampions?am_id=ron625
For Picture, Video, Document, and Communication Management: BuilderComs
https://www.buildercoms.com/
For Team Growth: Contractor Staffing Source: The Contractor Consultants https://www.thecontractorconsultants.com/
Join our community: Facebook Group
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0:00 Unleashing Construction Excellence with Expert Insights
00:37 Unveiling the Secrets of Becoming a Construction Champion
05:25 The Importance of Marketing
10:29 Mastering the Art of Marketing for Residential Construction Businesses
19:28 Maximizing Marketing ROI for Construction Companies
23:21 Boost Your Construction Marketing with Free Resources and Expert Advice
26:45 Revolutionize Your Construction Projects with BuilderComs!
Keywords
Construction Industry
Construction Management
Construction Projects
Building and Construction
Construction Technology (ConTech)
Residential Construction
Commercial Construction
Construction Leadership
Project Management
Team Building in Construction
Leadership Skills
Construction Business Management
Effective Communication in Construction
Career Development in Construction
Skills Training in Construction
Professional Growth in Construction
Work-Life Balance in Construction
Construction Champions Podcast
Ron Nussbaum Interviews
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Construction Stories
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