Consumable CEO Mark Levin joins Eric Franchi and Joe Zappa to share the founding story behind his audio advertising company and why he chose to bootstrap in an industry dominated by venture-backed players. They discuss what it means to make audio “addressable everywhere,” why the channel has struggled to meet its potential in the past, and how advertisers are reacting. Mark also breaks down how he built the business from the ground up, including early customer acquisition and go-to-market evolution. Finally, they explore the tradeoffs of bootstrapping, advice for founders considering that path, and what the future of audio looks like as a performance channel.