A recent monthly category report indicates that, when it comes to groceries, consumers are very much fluctuating between what, how much, what brand, and where they purchase — all as a reaction to the impacts of inflation.

Along those lines, the July category update from 210 Analytics (with data provided by Circana) found that during the same visit, consumers might purchase some premium products, while going ultra-value on other items.

So it’s a toss up. Consumers have all kinds of purchase intents when they arrive at the grocery store, and their baskets reflect that. 

Supermarket News Executive Editor Chloe Riley spoke with Anne-Marie Roerink, president of 210 Analytics, for a look at what’s driving some of this behavior (in addition to inflation), as well as a category update across meat, seafood, and produce.

Take a listen.

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