ContenderCast with Justin Honaman

Inspired by the culture and vibe of Miami, Fun Wine builds their brand influenced by art, fashion, and music. Because Fun Wine believes wine should be FUN and not complicated. With that in mind, and to break through the traditional wine mentality, Fun Wine decided to rethink wine by focusing on three main pillars: Flavor, Packaging & Price. CEO and Founder Joe Peleg joins Justin to discuss launching this seriously "fun" brand!

Synctuition is a top-three mindfulness app in the US and the home of its founders, Estonia. Following in the footsteps of a large roster of tech businesses to flourish globally from Estonia, the app is also the fastest-growing in the UK and is providing a more advanced alternative to market leaders Calm & Headspace. COO and Co-Founder Mike Burich joins Justin to discuss the app, growing the business, the importance of self-discovery and more!

Named by Fast Company as one of the World's Most Innovative Companies in 2019, Hunt A Killer is an immersive murder mystery game that challenges players to catch a killer through interactive monthly membership boxes and premium one-time experiences—allowing thrill-seeking minds to solve a series of ongoing fictional murder mysteries. Co-founder and CEO, Ryan Hogan joins Justin to discuss building a story-driven brand!

Pasta Life provides thirsty consumers around the world with an eco-friendly drinking straw solution they can love. Pasta Life straws last 40+ minutes in cold beverages and are available in 8 colors made from plants and veggies and 3 sizes to accommodate any drinking occasion. Co-founders Anthony Barresi and Dave Sedacca join Justin to discuss launching the business!

Graham Farrar is the president of Glass House Group, a vertically integrated supplier and branding company for cannabis products, based in California. Glass House Group owns and operates Glass House Farms 500,000 sq feet growing operations. Graham joins Justin to discuss the cannabis industry and growing a business in this space.

Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Alexandra first got hooked on naming in 2003 when Gap hired her to create names for their first line of body care products. Soon after, with her fresh, unconventional naming style, Alexandra became a go-to resource for leading branding and naming firms around the country. Alexandra joins Justin to discuss the SMILE, the SCRATCH, and much more!

Have you ever wanted a glass of wine but didn't want to open an entire bottle?! Or ever wish you had just had a glass instead of the entire bottle?! Just Enough Wines is solving this problem by creating premium, great-tasting wine in the convenience of a can. CEO and co-founder Jessica Hershfield joins Justin to discuss launching this new brand!

The hard seltzer beverage category is on fire! And Tolago Hard Seltzer is taking a unique approach to consumer engagement, brand-building, and beverage profile. CEO Nick Greeninger joins Justin to discuss launching the business and keys to growth!

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen joins Justin to break down the nine criteria for an ironclad brand strategy!

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders in this episode of the ContenderCast.