Content Amplified

In this episode we interview Benjamin Gordon, a marketing leader currently at Amazon, whose career spans Apple TV+, Paramount, and Starbucks.

What you'll learn in this episode:

• How a customer-driven campaign helped Starbucks win over Canada
• The power of listening to your audience—and acting on it
• Why authenticity matters more than clever branding
• How storytelling can transform a brand from outsider to fan favorite
• Creative ways to gather consumer insights without breaking the bank

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In this episode, we interview Jayme Jenkins, VP of Marketing at LeadVenture, a technology provider specializing in end-to-end solutions for dealerships across industries like power sports, marine, RV, and more.

What you'll learn in this episode:

• How to map content to the buyer’s journey for real impact
• The right questions to ask at each stage of the purchase process
• How to leverage sales and customer insights when research budgets are tight
• The best ways to measure, refine, and optimize content performance
• Why aligning messaging between ads and landing pages is critical for conversions

Jayme shares actionable insights on making content work for your audience, not just your brand. If you want to create content that truly enables buyers, this episode is for you!

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In this episode, we interview Evynn McFalls, a marketing executive and scholar specializing in digital humanities and rhetoric.

What you'll learn in this episode:

• Why storytelling is the key to authentic connection
• How to operationalize empathy to scale engagement
• The biggest mistake marketers make when crafting messaging
• Why there’s no such thing as a "perfect" message
• How to segment audiences effectively and tailor messaging
• The power of curiosity in refining content strategy

Evynn shares game-changing insights on how brands can connect with their audience by focusing on narrative, empathy, and customer-centricity. Tune in to rethink how you craft and deliver content that truly resonates!

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In this episode, we interview Dr. Chase Cunningham, a retired Navy cryptologist and cybersecurity expert turned marketing strategist. Chase shares his unique insights on why marketers hesitate to offer software demos and how that reluctance may be hurting their sales.

What you'll learn in this episode:

• Why restricting software demos can derail the sales process
• The disconnect between marketing metrics and real conversion value
• How automated demos can streamline the buyer journey
• The role of sales teams in a demo-driven approach
• How to convince leadership to embrace a demo-first strategy

Chase breaks down the barriers to better marketing and sales alignment—don’t miss this conversation!

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In this episode, we interview Rachel Bulla, Associate Vice President of Growth at Fluency, Inc., an advertising operating system focused on digital advertising.

What you'll learn in this episode:

• The difference between AI and automation in marketing
• How AI-powered automation is saving marketers hours of manual work
• The best ways to optimize marketing workflows using automation
• How agencies can scale while improving employee satisfaction
• The key criteria for selecting the right automation and AI tools
• Why data-driven decision-making is the future of marketing strategy

If you're a marketer looking to free up time and make smarter strategic decisions, this episode is a must-listen!

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In this episode, we interview Kevin Hospodar, a marketing leader specializing in content strategy and partnership enablement. Kevin shares his journey from video production to corporate marketing and his expertise in leveraging partnerships for scalable growth.

What you'll learn in this episode:

• How to align marketing with sales goals for measurable impact
• Why marketplace and partner marketing require unique content strategies
• The importance of speaking the right language in third-party ecosystems
• How to create high-value, co-branded content that scales
• Tools and tactics for repurposing content across multiple platforms
• Measuring content success when working through partnerships

Whether you're looking to strengthen your partner marketing strategy or scale your content efforts, Kevin’s insights will give you a tactical roadmap for success. 

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In this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth.

What you'll learn in this episode:

• Why content marketers have a unique path to leadership
• How to align content with business objectives for real impact
• The key metrics that matter—beyond likes and shares
• How to use ad equivalency to prove content’s ROI
• The power of proactive reporting to justify your content strategy
• Why content isn’t just for marketing—it’s a business-wide asset

If you want to move beyond vanity metrics and show real value, this episode is for you.

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In this episode, we interview Kristina James, a marketing leader with over 20 years of experience in content strategy, branding, and storytelling. She shares her unique "Hearts and Smarts" philosophy—blending emotional appeal with intellectual depth to create truly engaging content.

What you'll learn in this episode:

• How to make complex content more digestible and emotionally resonant
• Why balancing data-driven insights with human storytelling is key to engagement
• The role of brand identity in shaping content strategy
• How to measure content success beyond lead generation
• The power of customer-led storytelling over executive thought leadership
• Why building a trusted team of marketing professionals can accelerate success

This episode is packed with insights on making your content more compelling, relatable, and effective. 

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In this episode, we interview Jake Behnke, a seasoned B2B SaaS marketer with over 12 years of experience in branding, messaging, and content strategy.

What you'll learn in this episode:

• Why a blog first content strategy creates lasting marketing assets.
• How to repurpose blog content into videos, infographics, and eBooks.
• The role of SEO and AI-driven search in content marketing today.
• How to guide prospects through a nurturing funnel without being pushy.
• Why content marketing is still essential—even if SEO is changing.

Tune in for expert insights on creating and scaling a content strategy that drives results!

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In this episode, we interview Kristiane Mandraki, VP of Growth at Praxent, a tech consulting and engineering firm for financial services. Kristiane shares her insights on Account-Based Marketing (ABM) and how to create hyper-targeted campaigns that drive real engagement.

What you'll learn in this episode:

• The three tiers of ABM: One-to-Many, One-to-Few, and One-to-One
• How to structure pilot campaigns to test and refine your approach
• Why omnichannel strategies are crucial for ABM success
• The power of direct mail in digital marketing
• How to align sales and marketing teams for maximum impact
• The importance of personalization at scale and how technology can help

Kristiane’s hands-on experience and tactical insights make this a must-listen for marketers looking to refine their ABM strategy. Tune in now! 🎧

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