Content Amplified

In this episode, we interview Courtney Todd, founder of Umlaut Agency, a strategy-driven branding, design, and marketing firm. With experience leading marketing for companies like Dallas Morning News and Arteriors, Courtney specializes in helping brands increase visibility and strengthen customer relationships.

What you'll learn in this episode:

• The three key elements that define a strong brand voice
• Why consistency matters—but adaptability is just as important
• How to differentiate your brand without copying competitors
• The biggest mistakes businesses make when crafting their voice
• Why showing personality is crucial for engagement and trust

Tune in for expert insights on crafting an authentic and memorable brand voice!

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Your host, Benjamin Ard, is taking our Wednesday episodes to share with you the news that marketers need to know.

Stay ahead with this week’s top B2B marketing updates in just a few minutes:

• Google is testing ads inside its AI-powered search—here’s how to adapt your strategy.
• Salesforce and Microsoft both launch powerful AI sales assistants—find out what it means for your CRM and sales approach.
• TikTok gains serious momentum for B2B marketers, short-form video is dominating attention, and micro-influencers are rising fast.
• New state privacy laws and platform crackdowns (including LinkedIn restrictions) mean marketers must adjust their data practices immediately.

Everything marketers need to know to stay informed and ready to take action, all in one quick video.

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In this episode, we interview Craig Brown, VP of Marketing at Connect Homes, about the power of aligning content with your audience for maximum impact. Craig shares insights from his experience in both agency and in-house roles, offering practical advice on data-driven marketing strategies.

What you'll learn in this episode:

• Why generic messaging fails and how to make content truly relevant.
• How to leverage data from Google Analytics and CRM tools to understand your audience.
• The role of personas in content marketing—and why Craig doesn’t obsess over them.
• The best distribution channels for different demographics and how to maximize engagement.
• Why engagement metrics matter more than direct sales in measuring content success.
• How to use geographic testing to refine your messaging before scaling.

Craig’s approach combines storytelling with data-driven decision-making, helping brands cut through the noise. Tune in to discover how you can create content that resonates and drives results!

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In this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships.

What you'll learn in this episode:

• Why traditional outbound sales strategies are failing
• How content can be the ultimate sales equalizer
• The difference between content-led sales and the typical sales funnel
• How to use podcasts, blogs, and videos to create meaningful connections
• The step-by-step process to turn content into high-value sales conversations
• Why every salesperson should be the CEO of their own desk
• How AI is reshaping sales, and what you can do to stay ahead

Dr. Jim’s insights will challenge everything you thought you knew about sales. Tune in to discover how to build lasting relationships and drive revenue—without the traditional "pitch slap" approach.

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In this episode, Benjamin Ard breaks down the latest AI updates that every marketer needs to know from this week. From new AI-powered tools to game-changing updates from OpenAI, Google, Microsoft, and more, we explore how these innovations will impact marketing strategies.

What you'll learn in this episode:

• How GPT-4.5 improves AI-powered marketing
• Google Ads' new AI-generated images and what they mean for ad campaigns
• Microsoft Copilot's latest features, including voice mode and deep AI reasoning
• The impact of Amazon's Alexa Plus on voice search marketing
• AI copyright challenges and what marketers need to watch for
• How Perplexity’s AI-powered browser, Comet, could change online search strategies

If you're a marketer who wants to stay ahead of AI-driven changes, this episode is a must-listen.

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In this episode, we interview Katherine LeBrun, a marketing expert with experience at Amazon, Meta, Wayfair, and high-growth startups. Katherine introduces the concept of "content narcissism" and explains how brands can shift from self-centered content to authentic, relationship-driven marketing.

What you'll learn in this episode:

• The difference between content narcissism and authentic content
• How to create content that builds relationships, not just brand ego
• Why employee-driven content often outperforms company posts
• How to encourage and manage authentic content within your organization
• The challenge of tracking relationship-based content and how to measure success

Tune in to learn how to transform your content strategy into one that truly connects with your audience.

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In this episode, we interview Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. With over 30 years in marketing, Barry shares how his team uncovered a powerful insight that transformed their content strategy.

What you'll learn in this episode:

• How to identify unique and relevant insights from customer conversations
• The power of aligning content marketing with a meaningful cause
• Why working with industry experts enhances credibility and impact
• Strategies for executing content campaigns through events, white papers, and video
• How to collaborate with sales teams to uncover valuable marketing opportunities

Barry’s story is a masterclass in creating content that resonates, builds relationships, and makes an impact. Don't miss this episode!

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In this episode, we interview Rya Manners, VP of Marketing at Prosegur. With over 13 years of experience, Rya shares how she transforms breaking news into compelling content that engages audiences and drives conversations.

What you'll learn in this episode:

• How to stay ahead of industry trends using alerts and social listening
• The secret to turning news into educational, audience-focused content
• Why personal branding plays a crucial role in B2B marketing
• The best distribution strategies for timely content, from social media to email
• How internal subject matter experts can elevate your content game

This conversation is packed with actionable insights on making your content relevant, engaging, and impactful. Don't miss it!

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In this episode, we interview Stephan Longo, a seasoned marketing strategist with a track record of scaling businesses across industries. From high-tech startups to national franchises, Stephan has mastered the art of testing and learning to drive growth.

What you'll learn in this episode:

• Why testing and learning is crucial for marketing success
• How to measure the right metrics instead of drowning in data
• The surprising connection between TV, radio, and digital marketing
• A practical framework for A/B testing and optimizing ad spend
• How to navigate attribution challenges in content marketing
• The real-world skills marketing students need to succeed

Stephan shares real-world insights, actionable tactics, and hard-earned lessons to help marketers make data-driven decisions. Tune in and start optimizing your marketing strategy today!

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In this episode, we interview Jeff Hoffman, a seasoned software sales leader with over 35 years of experience at companies like IBM, Oracle, and multiple FinTech firms. Jeff shares his expertise in go-to-market strategies, messaging, and sales execution.

What you'll learn in this episode:

• How to craft compelling messaging using the "Why Buy?" framework
• The key elements of an effective go-to-market strategy
• How to align sales efforts with revenue goals
• The role of product knowledge in closing deals faster
• Strategies for refining messaging based on real-time sales data

Jeff's insights will help you sharpen your sales approach and turn product knowledge into actionable revenue growth.

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