Content Amplified

In this episode we interview Caroline Egan, Head of Content at New Breed, a HubSpot Elite Partner.

What you'll learn in this episode:

• How to turn forgotten client relationships into million-dollar deals using targeted content
• Why SEO isn’t always the answer—and what to do instead
• How to transform free third-party research into compelling thought leadership
• A tactical system for tracking insights and building a “vault” of data-driven content
• What marketers often miss when trying to influence senior leadership on AI adoption
• Why newsletters and Friday afternoons might be your secret content superpower

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In this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.

What you'll learn in this episode:

• The three content pillars that guide Blake’s video strategy
• Why emotional resonance is the most powerful marketing tool
• How to capture attention in the first three seconds of a video
• Tips for small businesses creating content with just a phone
• Why a mix of polished and raw footage drives better engagement
• Blake’s no-frills approach to analyzing content performance
• How to balance inspiration, education and a call to action in one clip

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In this episode, we interview Mary Hart, Senior Content Marketing Manager at Locus Robotics. With over four years of experience at the company and a deep background in B2B tech, Mary shares how she elevates brand credibility through authentic thought leadership.

What you'll learn in this episode:

• How to turn internal experts into industry voices without forcing them to write
• Why short podcasts are powerful tools for surfacing valuable insights
• Methods for repurposing podcast content into high-impact assets
• The subtle art of building trust through education, not promotion
• Tactics for keeping your podcast alive beyond episode six
• How to identify and recruit guests with the right stories and presence
• Real metrics that matter when measuring thought leadership success
• Common technical pitfalls to avoid when producing a podcast

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In this episode we interview Ting Ting, Head of Marketing at Orum, a Series B startup transforming sales tech through real-time, phone-based pipeline generation.

What you'll learn in this episode:

• Why authenticity now outweighs polish in B2B marketing
• How consumer trends are reshaping professional content strategies
• Tactical ways to blend thought leadership with brand messaging
• The art of empowering employees to create content without going off-brand
• How “low-production” video is redefining trust in B2B spaces
• Practical insights on internal enablement and user-generated advocacy
• What it means to “dogfood” your product and turn it into internal gold

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In this episode we interview Brad Burgess, a seasoned marketing leader with 25 years at IST, where he’s helped scale the company through the power of authentic storytelling and employee advocacy.

What you'll learn in this episode:

• Why employee personal brands can outperform corporate channels
• How to encourage authentic participation without micromanaging content
• Simple systems to help employees post regularly and effectively
• How to measure the ROI of employee-led social media activity
• The difference between auto-generated posts and authentic engagement
• Why authenticity always outperforms automation
• How to coach your team on growing second and third-degree networks
• Tools and tactics to streamline branded content sharing without losing the human touch

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In this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.

What you'll learn in this episode:

• Why authentic thought leadership begins with people who actually have thoughts
• How to identify and cultivate real thought leaders inside your organization
• The danger of drifting into product promotion instead of solving real problems
• Creative ways to embed complex technology into compelling storytelling
• How to make thought leadership consistent, measurable and impactful
• Why repurposing content across formats is a non-negotiable marketing tactic
• How to use AI as a collaborator, not a crutch
• The overlooked power of genuine connection in government and B2B marketing

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In this episode we interview Denise Berkhalter, National Director of Communications at the Network for Teaching Entrepreneurship (NFTE), and Anastasiia Kuchyska, Digital Communications Coordinator at NFTE.

What you'll learn in this episode:

• Why hiring people with heart, soul, and strategy fuels nonprofit success
• How to create a culture where mistakes are lessons, not liabilities
• Tactics to empower small content teams to achieve big impact
• Why storytelling is your nonprofit's most powerful marketing tool
• How user-generated content and humor drive engagement on social media
• Ways to partner with corporate allies to amplify your voice without a blockbuster budget
• Practical formats—from carousels to quick interviews—that make storytelling scalable and impactful

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In this episode we interview Joseph Lapin, founder of Campbell Learn, and Daniel Liebeskind, co-founder and CEO of Topia.

What you'll learn in this episode:

• Why storytelling isn’t just marketing fluff—it’s essential for business success, especially in higher education.
• How narrative can dramatically reduce customer acquisition costs and increase lifetime value.
• The transformative role of technology—like AI, virtual reality, and spatial computing—in reshaping how stories are told and experienced.
• Why multiplayer storytelling is the next frontier in both education and enterprise.
• What businesses can learn from the entertainment industry’s lead on immersive experiences.
• Why failing to evolve your storytelling strategy could leave your brand invisible to future generations.

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In this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.

What you'll learn in this episode:

• How to craft content partners actually want to use—not just what marketing wants to give them
• Why personalized outreach often beats automated newsletters
• The two content formats partners request most—and why one is surprisingly underused
• How to build a feedback loop when you're short on tools or team size
• Tips for striking the right content cadence so you stay relevant without overwhelming
• Why sales enablement should guide your partner content strategy

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In this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.

What you'll learn in this episode:

• How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned media
• Why relying solely on rented platforms like social media puts your business at risk
• The importance of owning your audience through websites and email lists
• How to strengthen your “bridge” with tools like CRM, CMS, automation, and strategy
• The hidden dangers of weak content and how it breaks customer trust
• Why marketers should think in terms of multiple bridges for different personas
• A powerful mindset shift: viewing content strategy as a responsibility, not just a task

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