In this episode, we interview Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay brings decades of experience to the table, and today, she shares her unique Thanksgiving Turkey approach to content creation and repurposing.

What you'll learn in this episode:

• How to maximize the life of one core content piece into many engaging formats
• Tactics for creating “snackable” content that drives engagement on platforms like LinkedIn
• Strategies to enhance content with AI for deeper insights and creativity
• Tips for leveraging social metrics to refine content repurposing and audience targeting
• Best practices for Account-Based Marketing (ABM) and personalized content strategies

Lindsay’s insights will reshape how you view content creation, helping you extend reach and add value with every piece. Tune in to find out how to keep your audience coming back for more.

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Today is part 2 of yesterday's episode!

We hope you enjoy!

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PART ONE of TWO.

In this episode, we interview Guy Nadivi, a senior marketing executive and fractional CMO, known for his unique insights into marketing workflow and content management.

What you’ll learn in this episode:

•Why creating a deliverable-centric workflow architecture enhances productivity

•The common pitfalls in workflow implementation—and how to avoid them

•How standardizing processes balances creativity with efficient content production

•The essential project management tools every marketing team should consider

•Tips for building a collaborative cross-departmental marketing workflow

•Measuring success: Key metrics for tracking workflow improvement

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In this episode, we interview Stevi Ginolfi, Director of Content Marketing at Deseret News, about her streamlined approach to content strategy and the power of saying “no” in marketing.

What you’ll learn in this episode:

•How to identify and prioritize core audiences for impactful content

•The “Cheesecake Factory vs. In-N-Out” approach to content focus

•Strategies for testing and refining content to optimize engagement

•How to simplify and adapt content for different platforms, like Threads vs. X (formerly Twitter)

•Tips for communicating simplification strategies to leadership with data-driven insights

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In this episode, we interview Justin Ruiss, a seasoned equity and primary researcher at BWG Strategy, where he bridges the worlds of data and marketing.

What you’ll learn in this episode:

•Strategies to gather impactful primary research for marketing

•How to use KPIs to measure content effectiveness and industry health

•Tips for transforming research data into engaging, educational content

•Methods for humanizing metrics to create relatable, actionable insights

•Why sentiment analysis can set your content apart from others

Justin shares a wealth of insights for anyone eager to create content that informs, educates, and resonates.

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In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.

What you’ll learn in this episode:

•Why email should be more than a direct response tool

•The impact of new technologies like Heymail and Superhuman on inbox curation

•How to shift email content from transactional to trust-building

•Strategies to approach email as a “social feed” channel

•Why quality content should feel worth paying for—even in email

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In this episode, we interview Benjamin Kepner, founder of Global Social Media Marketing and an instructor in digital marketing, to explore the powerful impact of AI-driven video on modern marketing.

What you’ll learn in this episode:

•How AI video tools are changing content creation

•The top AI video platforms and how they work

•Tips for using AI avatars and video scripts for business

•The process of AI-assisted video production from start to finish

•Effective use cases for AI video in training and ads

•How language translation in video can broaden audience reach

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In this episode, we interview Kavi Kardos, Director of Organic Growth at KlientBoost, a performance marketing agency. Kavi brings her wealth of experience in content marketing and SEO to discuss how the “Jobs to Be Done” framework can supercharge your content strategy.

What you’ll learn in this episode:

•How to create content that resonates with customer pain points and aspirations.

•Strategies for collaborating with customer-facing teams to gather actionable insights.

•The importance of addressing top- and middle-of-funnel content beyond product features.

•Methods for measuring success when content doesn’t have a direct revenue tie.

Visit Kavi's website as well: https://kavikardos.com

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In this episode, we interview Amber Wuollet, a seasoned marketing expert with over a decade of experience in tech and financial services. Amber shares her insights on the often overlooked but crucial process of internal product launches.

What you’ll learn in this episode:

•The importance of aligning teams for a successful external launch

•Strategies for segmenting product launches into low-hanging fruit vs. moonshots

•How to create internal excitement with explainer videos and tailored content

•Tips for balancing creativity and risk in low-budget, high-impact campaigns

•Methods to measure and iterate for improved product launches over time

Amber also offers advice for marketers working with limited resources, showing how to make a big impact with scrappy, creative strategies.

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In this episode, we interview Sarah Perry, a seasoned content marketing professional with over 15 years of experience in B2B software and technology companies.

What you’ll learn in this episode:

•How to break down silos between content and demand generation teams.

•Strategies for aligning goals between content creation and pipeline objectives.

•How to structure content that supports every stage of the buyer’s journey.

•The importance of leadership in setting aligned KPIs across marketing teams.

•Tips for giving and receiving constructive feedback between marketing functions.

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