Content Amplified

In this episode we interview NJ Skoberne, a seasoned growth strategist with experience leading teams at Uber, Wise (formerly Transferwise), and high-growth gaming startups like FitXR. Currently based in London, NJ brings a global perspective on product, growth, and the art of finding scalable traction.

What you'll learn in this episode:

• Why product market fit isn’t enough to scale
• The key to unlocking product market channel fit
• How Uber’s referral loop became a growth machine
• When to pivot away from a failing channel experiment
• How to structure tests with clear timeframes and KPIs
• What you should ask customers before choosing a growth channel

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In this episode we interview Adi Soozin, bestselling author of Tools of Marketing Titans and creator of a marketing strategy platform used by 3,000+ companies in over 50 countries. She’s a neurobiology-based marketer with a guerrilla edge and her career spans brands like Apple, Porsche, and Whole Foods.

What you'll learn in this episode:

• How guerrilla marketing actually started—and why it still works
• What dopamine, serotonin, and rage have to do with virality
• The best physical environments for campaigns that go viral
• How to brainstorm ideas that spark emotional responses
• Why junior marketers need ownership and KPI accountability from day one
• What metrics matter most when tracking unconventional campaigns

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In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.

What you'll learn in this episode:

• Why “relentless preparation” beats raw talent every time
• A 3-part framework to structure marketing campaigns that actually deliver
• How to shift your messaging from “I” to “you” for better engagement
• How CoinDesk Indices approaches go-to-market strategy for themselves and their clients
• The tangible value of brand equity—and how to defend it in a results-obsessed business
• Why consistency, narrative, and internal alignment are core to marketing success

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In this episode we interview Tamara Laine, Fractional Chief Growth Officer and entrepreneur with deep expertise in live shopping and community-driven platforms.

What you'll learn in this episode:

• How AI is transforming the way we search and shop online.
• The rise of "Shoptainment" and how live shopping creates emotional connections.
• Why community-driven shopping is essential for new brands.
• Opportunities for sustainability and reducing fast fashion through innovative shopping experiences.
• The future of personalized, curated content and consumer habits.

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In this episode we interview Robyn Showers. Robyn brings years of experience from roles at HubSpot and Vimeo to this rich discussion on content, AI, and the future of marketing.

What you'll learn in this episode:

• How Robyn's team uses AI for research, persona development, and SEO content
• Why AI isn’t replacing creativity—but making room for more of it
• The role of "content IP" and how to atomize it across platforms
• How to use AI to assist, not replace, thought leadership
• Practical strategies for training teams to prompt effectively
• Building an internal culture that encourages experimentation with AI
• The importance of distribution when it comes to thought leadership
• Why internal marketing is often the secret to content success

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In this episode we interview Donald C. Kelly, founder of The Sales Evangelist and host of the podcast by the same name.

What you'll learn in this episode:

• Why LinkedIn is still the most powerful yet underutilized tool for B2B professionals
• The “Connect, Share, Engage” strategy that builds trust and drives real sales conversations
• How to personalize your outreach and avoid sounding like every other sales rep
• Tactical tips on using LinkedIn Navigator to find and connect with your ideal clients
• What kinds of content perform best on LinkedIn—and why most people still aren’t posting
• How marketing and sales can collaborate through LinkedIn company page insights
• The one thing you should never say in a LinkedIn message

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In this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.

What you'll learn in this episode:

• How “Connor the Content Octopus” became a powerful visual metaphor for content strategy
• Why every piece of content should serve a singular business goal
• How to align blog posts, social media, and email to drive leads back to your website
• The role of content in demand generation and the buyer’s journey
• Why AI amplifies rather than replaces the marketer's creativity
• How to unify marketing, sales, and other departments through data-backed content insights
• Tactical steps to build an evergreen content core based on audience pain points

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In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.

What you'll learn in this episode:

• Why AI has exposed the saturation of top-of-funnel content
• How to craft bottom-of-funnel content that builds trust and differentiates
• The balance between using AI tools and creating content with human connection
• Why understanding real customer pain points starts with talking to sales
• How sales enablement and marketing can finally align their efforts
• What content to cut—and what to double down on—in your strategy

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In this episode we interview Dave Davies, Senior SEO expert and AI strategist at Weights & Biases, a leading AI tool manufacturer.

What you'll learn in this episode:

• How generative engines are transforming SEO, content strategy, and attribution models
• Tactical SEO differences between Bing and Google in a generative-first search era
• Why agents and retrieval-augmented generation (RAG) will shift buyer behavior
• Practical content formatting tips that help LLMs surface your work faster
• When and how to write for humans versus writing for generative systems
• How to prepare for the agent-to-agent protocol revolution and structured data indexing
• Why CCbot (common crawl) access is essential to your visibility in AI models

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In this episode we interview Ben Anderson, Director of Product Growth Marketing at Angel Studios.

What you'll learn in this episode:

• How Angel Studios grew from 6,000 to over 1 million members in under two years
• The power of the “wisdom of crowds” in shaping film and TV content
• How the Angel Guild gives fans the power to greenlight projects
• What the Sean Ellis test can teach entrepreneurs about market validation
• Why behind-the-scenes access and fan collaboration deepen audience loyalty
• How Angel Studios partners with e-commerce and nonprofits to build layered storytelling
• The shift from passive viewers to active producers in the content world

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