Content Amplified

In this episode we interview Susan Powell. She shares how marketing can shape company direction by understanding customers deeply and aligning teams around clear, measurable goals. 

What you'll learn in this episode:

• How to position your company as a trusted expert by solving real customer challenges, not chasing trends.
• A simple starting point for strategy: run a candid SWOT, sketch core personas, and define team-owned KPIs.
• Practical metrics that matter: click-throughs, nurture touchpoints in your CRM, and self-reported attribution that adds helpful context.
• How to connect individual roles to the plan: monthly agenda-driven reviews, public strategy docs, and a weekly stand-up that surfaces wins and roadblocks.
• When to bring in sales and subject-matter experts to stress-test what you measure—and fix it fast.
• The difference between strategy and tactics, and why long-horizon markets (like government contracts) demand patient, relationship-led marketing.

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In this episode we interview Jill Ransome, SVP of Marketing at Unite Us, a tech company redefining how organizations connect people with the services they need. Jill brings over 20 years of marketing experience—10 of those in leadership roles—and offers a sharp, seasoned perspective on how AI is transforming the content game in B2B.

What you'll learn in this episode:

• Why AI is an amplifier, not a replacement, for content creators
• How Jill’s team uses AI tools like ChatGPT, Qualified, and Sprout to streamline marketing efforts
• The importance of structured prompting and creative briefs for quality AI-generated content
• Ways to blend human insight with AI speed to retain brand authenticity
• How Jill creates a culture of experimentation and AI literacy across a remote team
• Tactical strategies for budgeting and integrating new tools without disrupting the core
• When not to trust AI—and how to spot the red flags
• What it really means to align AI tools with business objectives, not hype

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In this episode we interview Jeremy Weisz, who runs Rise25 and hosts Inspired Insider. 

What you'll learn in this episode:

• How to use a podcast as a relationship engine—profiling people you admire and turning conversations into long-term allies.
• A practical “give first” approach to sales that removes pressure and builds trust.
• Ways to spotlight partners and clients on LinkedIn so they eagerly share your content.
• How to identify and nurture referral partners with the same ideal customer.
• A simple system for warm introductions that compound into 20, 50, or 100 new relationships.
• Why patient, consistent outreach beats short-term tactics—and how to play the long game.
• A real example of one interview that grew into friendship, collaboration, and paid work over years.

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In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.

What you'll learn in this episode:

• Why most marketers waste time on broad targeting—and how to fix it
• How to build a real ICP using actual closed-won data (not guesses)
• The “dating app” analogy that will reshape how you think about customer targeting
• Why thinking like a private equity firm leads to better marketing decisions
• Tactics for getting internal access to valuable data—even without technical skills
• How to influence RevOps, sales, and C-suite teams through aligned metrics
• The mindset shift marketers need to eliminate bad campaigns without ego

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In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.

What you'll learn in this episode:

• Why traditional marketing fails with technical audiences
• The two core principles behind “anti-marketing” content
• How to create writing guidelines that actually drive clarity
• Why ambiguous words like “efficiency” or “flexibility” weaken your message
• The power of asking “why” three times to sharpen your message
• How AI can help scale quality content—when used right
• The new way leaders are consuming content (hint: it’s not whitepapers)

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In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.

What you'll learn in this episode:

• Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEO
• How to make content more discoverable by both humans and AI assistants
• Practical steps for marketers to adapt without fear of job loss
• The value of mentorship, coaching, and micro-steps in mastering AI-driven content strategies
• Free and paid resources for leveling up your skills and your team

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In this episode we interview Dan Ring, a seasoned B2B communications leader with years of experience in public relations, analyst relations, and integrated communications for global companies.

What you'll learn in this episode:

• Why announcements carry authority that blog posts often lack
• How press releases can directly support sales and marketing teams
• The best ways to distribute announcements without unnecessary delays
• How alignment with sales creates stronger impact and measurable revenue contribution
• Tips for writing more compelling press releases, including the power of third-party quotes and clear calls to action
• Why imagery, logos, and customer testimonials elevate credibility and engagement

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In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.

What you'll learn in this episode:

• The right time for startups to invest in marketing
• How to build a marketing team and structure from scratch
• Why process matters—but shouldn’t become rigid dogma
• Strategic ways to balance insourcing and outsourcing content production
• How content can drive engagement across every stage of the sales funnel
• Why video is essential for B2B marketing and how to execute it effectively

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In this episode we interview Nettie Reynolds, playwright, content producer, and marketing strategist, about how the structure of a 10-minute play mirrors a high-performing content funnel.

What you'll learn in this episode:

• How a strong opening hook in theater translates to top-of-funnel content.
• Ways to build trust and emotional connection in the middle of the funnel.
• Why resolution in a play is like closing a sale — and how it fuels advocacy.
• How quiet thinking time and everyday moments can spark creative breakthroughs.
• How to balance AI tools with a human storytelling voice that audiences trust.

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In this episode we interview Anna Dietrich, Associate Director of Brand at Tauck, a luxury guided tour company celebrating its 100th anniversary.

What you'll learn in this episode:

• How to weave a brand’s century-long history into modern marketing without feeling outdated.
• Ways to collect and share authentic customer stories from multiple channels.
• Creative methods to involve partners, patrons, and staff in brand storytelling.
• The role of tour directors as brand ambassadors and storytellers.
• How flexibility in story-sharing builds community and engagement.

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