Content Amplified

In this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.

What you'll learn in this episode:

• How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.
• Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.
• A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.
• How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.
• Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).
• Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”
• Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

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In this episode we interview Molly Evola, Senior Content Marketing Manager at Customer.io. She shares a practical, system-first approach to turning everyday work into clear, consistent content. 

What you'll learn in this episode:

• How to unify product, marketing, sales, and lifecycle voices into one brand story—and keep it human to human. 
• A simple hub-and-spoke plan: publish a guide, then repurpose it across email, blog, LinkedIn zero-click posts, and sales outreach. 
• The operating system: an editorial Notion plan, a content request form that starts with “why” and “where,” and a quarterly roadmap. 
• Editorial syncs with product to weave feature releases and larger themes into a single narrative. 
• SME capture that respects schedules: 10–15 minute interviews, quick voice notes, and light editing that preserves personality. 
• Fast workflows with transcripts from Zoom/Gong/Riverside and LLMs for outlines, pull-quotes, and structure. 
• Sales-led content that drives pipeline: customer stories, tactical how-tos, and assets AEs and BDRs can send today. 
• Internal promotion that actually gets seen: Slack callouts, an enablement newsletter, and Monday standups. 

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In this episode we interview David Beach, actor and host of Awesome News Daily. He shares how stagecraft, warmth, and simple habits fuel authentic engagement without paid ads.

What you'll learn in this episode:

• How to spark organic growth by “busking” online: show up, create curiosity, invite people in.
• Ways to turn Facebook into a campfire: post short, uplifting stories and reply with genuine warmth.
• A simple engagement ask that travels farther than “please subscribe”: encourage listeners to share one story that moved them.
• How to measure what matters: track steady listeners, celebrate small gains, and honor meaningful messages from fans.
• Voice that connects: smile as you speak, keep edits light, and let your humanity carry the mic.
• Fast-format strategy: why two–three minute episodes build habit and reduce friction.
• When you lack passion for the product: borrow real buyer passion and tell their stories.
• Practical discovery cues: Alexa daily brief, consistent posting, and occasional, well-timed community invites.

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In this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers.

What you'll learn in this episode:

• How to define and maintain a clear, authentic brand voice in the era of generative AI
• Why jargon-free messaging builds trust—and how to achieve it
• Tactics for amplifying internal voices and turning your team into storytellers
• How real customer stories can outperform polished campaigns
• The role of optimism and positivity in brand positioning
• Ways to make collaboration with non-marketing teams efficient and inspiring

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In this episode we interview Lauren Sawyer, Head of US Events at Duel Tech.

What you'll learn in this episode:

• Why small, intentional events can have massive marketing impact
• How to identify and activate your most passionate customers
• Tactical ways to turn real customer stories into your most effective marketing tool
• How Lauren’s team avoids cold calls and spammy outreach while growing their brand
• The overlooked power of event details—from name tags to take-home pizza
• A practical framework to measure the ROI of customer advocacy
• How to convince leadership to invest in relationship-driven marketing

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In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. 

What you'll learn in this episode:

• How to turn feature lists into outcome statements customers remember.
• A simple rule to eliminate fluffy copy your competitors could reuse.
• Ways to cut website word count while sharpening your message.
• How to mine Slack communities for real buyer questions at scale.
• Questions that reveal evaluation criteria buyers actually use.
• A practical path to align teams around one clear narrative.
• How to build a multi-step AI content workflow with n8n, Zapier, or Make.
• Why long guardrail prompts beat one-shot prompting for consistency.
• A drafting loop that posts straight to Webflow for faster publishing.

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In this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada.

What you'll learn in this episode:

• How to productize your content using AI tools like Replit and v0
• Why templates and interactive tools outperform traditional blog posts in the age of AI search
• The strategy behind building free micro-SaaS tools to increase inbound leads
• How Evan’s team turned non-indexable content into a defensible SEO moat
• A tactical breakdown of embedding tools directly into CMS pages without developers
• Why "content so good it could be sold" should be your new benchmark
• Real-world examples of how free tools lead to long-term customer conversions

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In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.

What you'll learn in this episode:

• Why AI is now the first consumer of your content—not humans
• How the shift from keyword to conversation is breaking traditional SEO
• Why your Google Ads data is vanishing and what it means for targeting
• The new black hole in Account-Based Marketing (ABM)
• How AI bots are distorting lead scoring and email tracking
• Why personalization is failing and where real connection might still happen
• The one question every marketer must ask before writing another blog post

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In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.

What you'll learn in this episode:

• Why documenting failed experiments and messy processes creates credibility
• How research can become content that strengthens your brand
• What brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketing
• How showing obsession and passion makes even “boring” products compelling
• Why mistakes and rough edits resonate more than polished perfection
• Practical ways to uncover and share your company’s unique process as story

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In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.

What you'll learn in this episode:

• Why true alignment means knowing the why behind every campaign
• How to merge promotional and content calendars for clarity and focus
• Why involving agency partners and cross-functional teams early leads to better results
• How to give creatives guardrails that unlock—not restrict—original ideas
• The value of oversharing context across platforms and tools
• A simple framework for benchmarking campaign success twice: against industry peers and against your own past performance

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