Content Amplified

In this episode we interview Maurice Maxwell, the Digital Marketing Director at Hasura, a fast-growing developer tool company transitioning into the AI space.

What you'll learn in this episode:

• Why understanding your audience determines whether to lead with video or text
• The surprising reason video content tends to outperform long-form articles in B2B
• Maurice’s full content repurposing workflow: from webinars to social clips, ads, emails, and SEO blogs
• Which AI tools Maurice uses to slice and optimize long-form video into dozens of assets
• How to build a repeatable system that informs your content strategy with real engagement data
• Why marketers should embrace repetition and resist the urge to reinvent the wheel every time

Maurice blends real-world marketing experience with honest, practical insights—this episode will reshape how you think about content creation and consumption.

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In this episode we interview Seth Nickerson, a seasoned SEO expert and Partner at IDX, a digital agency specializing in performance marketing and corporate communications.

What you'll learn in this episode:

• How AI Overviews on Google are reshaping search traffic and user behavior
• Why traditional SEO tactics are becoming less effective and what to do instead
• The growing impact of zero-click searches—and how to adapt your content strategy
• How to test your brand’s presence in AI-generated answers and what it means for visibility
• Tactical advice for optimizing your website for AI results and search engine comprehension
• Why getting the “right” traffic matters more than getting “more” traffic
• The future of web content: what resonates with your audience in an AI-first world

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In this episode we interview Raveena Nijjar Arora, Content Marketing Manager at DAXKO Technologies.

Raveena shares her vibrant journey from ghostwriting poetry to leading content strategy for a tech firm, unpacking the principles that transform ordinary content into magnetic storytelling that resonates deeply with readers.

What you'll learn in this episode:

• Why writing for relatability creates an emotional hook that audiences remember
• How to identify and use your audience’s "weakest point" to inspire and uplift through storytelling
• Tactical ways to use surveys and feedback loops to better understand your audience's needs
• The balance between intuition and data in content creation
• The limitations of AI in emotional storytelling—and how it can still be a useful creative partner
• Why consistency and empathy are more powerful than perfection in writing
• How content can subtly reshape perception, boost confidence, and create lasting impressions

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In this episode we interview Chanelle Grimm, Venue Marketing Director at Monumental Sports and Entertainment. She shares how her team brings life, creativity, and virality to the Capital One Arena experience—online and off.

What you'll learn in this episode:

• How one viral TikTok post sparked a full-fledged content series from behind the scenes of Capital One Arena
• The creative process of turning live event logistics into binge-worthy social content
• Why behind-the-scenes content builds connection, curiosity, and brand loyalty
• How to create a culture of trust and spontaneity within a content team
• Tactics for amplifying fan experiences and turning guests into storytellers
• Lessons on authenticity, timing, and using pop culture trends to enhance reach
• How to make a venue—or any brand—feel human, relatable, and unforgettable

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In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.

Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.

What you'll learn in this episode:

• Why branding was once seen as a liability—and what changed
• How to define brand in a world beyond logos and colors
• Tactics for involving your entire team—from SDRs to interns—in brand expression
• How Logan treats brand like part of the funnel, not something that floats above it
• Real examples of metrics they use to gauge branding effectiveness
• Why switching off brand spend is like stopping rehab after knee surgery
• How employee advocacy and content creation directly drive engagement
• What makes cold outreach more effective when backed by brand awareness
• Why Solutionreach had to reintroduce themselves despite 25 years in the industry

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In this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.

What you'll learn in this episode:

• Why most marketing content fails to connect—and how to fix it
• How “connection casting” flips the podcasting model on its head
• The reason AI hallucinations mirror human marketing habits
• How to create customer-led content without relying on flawed surveys
• Tactical steps to invite and feature ideal buyers on your podcast
• A real story of a podcast episode turning into a six-figure deal
• Why focusing on relationships—not conversions—drives long-term growth

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In this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.

What you'll learn in this episode:

• How improv principles like "yes, and…” can sharpen your marketing instincts
• Why audience connection is a listening game, not a shouting match
• Lessons from the stage: turning laughter into trust and relatability in content
• How emotional truth builds stronger brand storytelling
• When to use humor—and when to hold back—to keep content compelling
• What content marketers can learn from sketch writing and live feedback
• Why comedy isn't just about being funny—it's about being understood

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In this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.

What you'll learn in this episode:

• How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.
• Why storytelling outperformed traditional sales tactics like cold emailing.
• Tactical steps for creating high-converting bottom-of-funnel video content.
• How to align brand messaging through authentic founder-driven stories.
• When and why to invest in high-production content — and how to prove it's worth it.
• How content empowers sales teams to educate and convert without heavy technical training.
• Why authentic, human-centered content will thrive even more in an AI-driven world.

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In this episode we interview Bronson Dameron, Director of Content at AwardCo. Bronson shares lessons from nearly six years of scaling content inside a fast-growing organization — from startup-sized scrappiness to enterprise-level strategy.

What you'll learn in this episode:

• Why saying “yes, but” may be the most important leadership tool in content marketing
• How to prioritize projects that actually drive revenue without losing creative soul
• How AwardCo grew its content team from 3 to 18 without losing agility
• Tactics for bringing leadership on board through solution-first communication
• How Bronson blends low-tech tools like sticky notes with AI to unlock daily creativity
• The practical balance between process and spontaneity in the creative cycle
• How tools like ChatGPT and Masset helped Bronson’s team scale while staying human

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In this episode we interview Mason Cosby, founder of Scrappy ABM and host of the Scrappy ABM podcast. Mason brings years of experience and over 300 podcast episodes focused on Account-Based Marketing (ABM) to this energetic and insight-packed conversation.

What you'll learn in this episode:

• Why 50% of ABM messaging should be universal—and the other 50% deeply personalized
• The real role of content in a high-performing ABM program
• How to define buyer journey stages using tangible behaviors and real engagement signals
• The “4D Framework” for aligning sales and marketing: Data, Distribution, Destination, Direction
• How to enable sales with smart content, contextual messaging, and battle-tested templates
• What first-party engagement can tell you that third-party intent data never will
• Why “awareness” isn't a feeling—it’s a trackable milestone
• How to revive deals stuck in limbo with a meaningful re-engagement strategy

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