There’s probably no other person in the world you should trust more for YouTube SEO than Brian Dean.

Brian has built a channel with 150,000 subscribers and similar view counts on a per video basis. In addition, he has built an SEO training empire over at Backlinko.

SEO and content marketing are attractive channels to new startups everywhere. But for most, the investment and timeline to ROI is daunting and potentially catastrophic if misapplied.

That can be prevented, of course, with an effective strategy.

You can find a lot of Google Ranking Factors posts. However, not many do a good job of prioritizing by importance, or cutting out the cruft. Given there are more than 200, that seems like an important thing.

Cyrus Shepard thankfully figured that out and put out an amazing post on Google success factors that we discussed on the newest episode of Content and Conversation.

In the past, it was somewhat difficult to get a seat at the table as an SEO with large publishers. They had Facebook sending a huge amount of traffic, often times even more than search.

In today’s world, declining reach on Facebook means that there’s no better time to be an SEO.

Moz Lead SEO Britney Muller and Uber Lead SEO Jackie Chu (formerly of Square) join us to talk about the difficulties content marketers have in-house, especially as it comes to SEO goals.

We discuss featured snippet best practices, content frameworks, how to appeal to content teams, and a whole lot more.

In the past few months, I’ve come across a strategy competitors in our industry are using to push their value on clients. In my opinion, this communication is wrong and misleading.

In today’s video, I break down that strategy and show you why you should push back against people reporting links in this way.

Run an agency? I’m guessing you probably don’t run one like Johnathan Dane. KlientBoost has grown exponentially in the past few years, and that has a lot to do with content marketing.

In today’s episode of “Content and Conversation”, Johnathan Dane joins me to talk about his PPC agency’s highly impressive content marketing strategy.

Enterprise content marketing is a whole different beast. And it’s not because it’s necessarily harder… it’s just different.

At the enterprise level, it’s almost more about how to get things done than the work itself.

Posts like this tend to say the same things. Submit to Reddit. Do a little Facebook advertising. Submit to StumbleUpon. Reach out to social communities. Blah, blah blah, blah blah.

While these concepts aren’t bad on the surface, these strategies aren’t what drive real growth.

A high cost-per-link (CPL) isn’t a bad thing… if you have secondary KPIs attached to it. Most times, siloed SEOs come in only talking about the value of the links that they’re generating.

This thought process can lead you to significantly less results… even if the links end up costing you less money on a per outcome basis.