What we mean when we talk about links when we talk about links. Wil Reynolds knows a thing or two about this line of thinking, which is why I wanted to ask him about the branding transition of SEER to holistic marketing from link-focused SEO agency in the last few years.

There aren’t enough deep, valuable conversations in search. There are one or two great podcasts, but many don’t publish consistently or deep dive with the people making the biggest day to day impacts.

To counteract that, and to celebrate our new office in San Diego, we bring you the debut episode of “Content and Conversation” with Rand Fishkin and Wil Reynolds.

Content ideas are easy. You can find tools online that auto-generate them for you… sometimes decently. The same can’t be said for linkable asset ideas, though.

Linkable assets are difficult to ideate because the intersection of linkable and on-brand isn’t easy to do.

Anybody can publish on a blog. But to do content marketing well, there’s a barrier to entry most aren’t willing to jump over.

These costs aren’t overly high or excessive. But they are costs. In today’s video, we talk about how to think about price and what to expect for many different common content types.

There are few businesses on the internet not trying to rank for some kind of “best” type keyword. Consumers often use that adjective to refine results, and find an authoritative, 3rd party voice.

This reality means that often, there are complexities that come with ranking for these kind of terms as a 1st party.

The idea of 10x content has become a common industry trope. We even lead with it on our services page. However, the thought process of creating it is often misguided.

In today’s video, I detail why it’s better to think about creating 2x content, time and time again..

Thinking about signing on a content marketing agency to assist your campaign in 2018? That’s a big commitment, but if you think about it correctly, you can end up with results that far exceed what you could have done yourself.

2017 has been quite the year. From a content marketing perspective, several things have changed. Twitter introduced 280 characters and a relevancy algorithim, LinkedIn grew in popularity, and Google has continued to eat into our traffic with ads and quick answers.

Quotes continue to have popularity and probably always will. Motivation and inspiration will always have a place, and for that reason, they’ll always have strong demand from a search perspective.

Not always do these keywords have considerable commercial intent, but at least from a branding perspective, they have value and are worth going after.

Link building is the process of acquiring hyperlinks from other websites on the web, primarily for the purpose of improving search traffic on Google.

In this video, I discuss the smaller details of this activity, define it in more depth, and introduce you to some great resources to get on the path of doing it yourself.