Moz Lead SEO Britney Muller and Uber Lead SEO Jackie Chu (formerly of Square) join us to talk about the difficulties content marketers have in-house, especially as it comes to SEO goals.

We discuss featured snippet best practices, content frameworks, how to appeal to content teams, and a whole lot more.

In the past few months, I’ve come across a strategy competitors in our industry are using to push their value on clients. In my opinion, this communication is wrong and misleading.

In today’s video, I break down that strategy and show you why you should push back against people reporting links in this way.

Run an agency? I’m guessing you probably don’t run one like Johnathan Dane. KlientBoost has grown exponentially in the past few years, and that has a lot to do with content marketing.

In today’s episode of “Content and Conversation”, Johnathan Dane joins me to talk about his PPC agency’s highly impressive content marketing strategy.

Enterprise content marketing is a whole different beast. And it’s not because it’s necessarily harder… it’s just different.

At the enterprise level, it’s almost more about how to get things done than the work itself.

Posts like this tend to say the same things. Submit to Reddit. Do a little Facebook advertising. Submit to StumbleUpon. Reach out to social communities. Blah, blah blah, blah blah.

While these concepts aren’t bad on the surface, these strategies aren’t what drive real growth.

A high cost-per-link (CPL) isn’t a bad thing… if you have secondary KPIs attached to it. Most times, siloed SEOs come in only talking about the value of the links that they’re generating.

This thought process can lead you to significantly less results… even if the links end up costing you less money on a per outcome basis.

What we mean when we talk about links when we talk about links. Wil Reynolds knows a thing or two about this line of thinking, which is why I wanted to ask him about the branding transition of SEER to holistic marketing from link-focused SEO agency in the last few years.

There aren’t enough deep, valuable conversations in search. There are one or two great podcasts, but many don’t publish consistently or deep dive with the people making the biggest day to day impacts.

To counteract that, and to celebrate our new office in San Diego, we bring you the debut episode of “Content and Conversation” with Rand Fishkin and Wil Reynolds.

Content ideas are easy. You can find tools online that auto-generate them for you… sometimes decently. The same can’t be said for linkable asset ideas, though.

Linkable assets are difficult to ideate because the intersection of linkable and on-brand isn’t easy to do.

Anybody can publish on a blog. But to do content marketing well, there’s a barrier to entry most aren’t willing to jump over.

These costs aren’t overly high or excessive. But they are costs. In today’s video, we talk about how to think about price and what to expect for many different common content types.