Content Built THIS Podcast

Content Built THIS Podcast

By Leeon George/ The Content MagnetBusinessMarketing
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Content Built THIS Podcast episodes

  • 026| Why I took a 6-month Podcast Break

    INSIDE OF EPISODE 26

    1. I share with you the real reason why I paused the Podcast in December, took a 4 week vacation and how close I was to burning out after dealing with a not-so-streamlined business, doing tasks manually and managing over 13 clients at once. 
    2. The tough process of hitting reset on my business, letting go of my management clients and all the limiting beliefs I was attacked with as I entered the new year such as: "You are silly to let go your clients?”  “No one would want coaching in Trinidad and Tobago” “You have no clue what you’re doing” “You wasted your entire 2020”
    3. How I underestimated the time needed to create a new business model and ended up spending 2-3 months creating and launching The CEO Content Club, her monthly membership. Then another 3 months, amending the curriculum and launching my group coaching program The Ultimate Gram Academy. 
    4. Only in June, as I got clarity about my offers and how I wanted to serve others, then I focused on re-launching the Podcast with fresh new content and perspective. 
    5. My main goal for 2021 is to live a more freedom filled life, love myself more and build a business that I genuinely love. That looks like me setting client boundaries, hiring an amazing VA in January and referring social media management to other persons because its best suited for them, not me.
    6. Going forward, I outlined that you can expect from this podcast unfiltered and unconventional thoughts. Be prepared for a lot of guest interviews mixed with solo episodes like this one where I take you behind the scenes of my business and life. It’s going to be next level everything. Be prepared to be challenged. For your perspective to shift and for new marketing concepts and strategies that you can apply to your business.


      7. SPECIAL FEATURED LINKS

      1. Sign up for my FREE 5-day CEO Content Challenge that will be live from July 19th-July 23, 2021- JOIN HERE
      2. Join my monthly membership The CEO Content Club HERE

        3. ABOUT LEEON

        Leeon is a Trinidad-based Entrepreneur and Founder of Marketing Agency The Content Magnet. She helps business owners develop a next-level organic content strategy that results in sales through her signature 12-week group program The Ultimate Gram Academy and her monthly membership The CEO Content Club.


        CONNECT WITH LEEON

        1. Visit her Website - https://thecontentmagnet.com/
        2. Watch her stories on Instagram - https://www.instagram.com/thecontentmagnet/
        3. Leave a review on her Facebook page - https://www.facebook.com/thecontentmagnet/
        4. Send her a message on LinkedIn - https://www.linkedin.com/in/leeongeorge/
        5. For business collabs, email - [email protected]

          6. SPECIAL MESSAGE FROM ME

          Hello beautiful CEO, this episode was written and recorded from my heart as I carried you through some really difficult aspects of my business and some growing pains. If you enjoyed this episode, it would mean the world to me if you leave a review on Itunes or leave a comment on my website.

          Love Leeon!

          25 min
        7. 024| The Breakdown of my Signature Course Launch [Launch Strategies]

          In this Episode, Leeon shares the exact step by step breakdown of her most recent launch of her signature program The Ultimate Gram Academy. 

          After listening to this week’s episode you will learn:

          • all the pre-launch and launch strategies that went well
          • the launch strategies that didn't go as planned
          • the difference between her first launch that was done in 14 days and this 45 day launch
          • the lessons that you can apply when you are launching your program/course in the future.

            • Leave a comment below to let her know what was your biggest takeaway!


            Go to www.thecontentmagnet.com/launch for more information about how you can work with Leeon to launch your program in 2021.


            Instagram: https://www.instagram.com/thecontentmagnet/ 

            Facebook: https://www.facebook.com/thecontentmagnet

            Website: https://thecontentmagnet.com/

            Email address: [email protected]

            48 min
          • 023| How to Achieve Consistent Online Sales in your Business

            In this Episode, Leeon shares exactly how you can achieve consistent online sales in your business in a sustainable way.

            After listening to this week’s episode you will learn the VFCC Formula, which stands for:

            • The Visibility Methodology - how to become more visible and be seen by your ideal customers
            • The Follower to Purchaser Roadmap - how to convert a follower into a purchaser
            • The CEO Content Creation Strategy - how to create intentional and profitable monthly content
            • Copywriting and Sales Mastery - how to use copywriting techniques, story telling and sales principles to get more sales. 

              • This 4-part formula is what is taught inside of The Ultimate Gram Academy to help small business owners achieve consistent online sales in their business without hiring graphic designers, spending hours online or spending thousands on done-for-you marketing programs. 

              Go to www.thecontentmagnet.com/theultimategramacademy for more information about The Ultimate Gram Academy.

              Instagram: https://www.instagram.com/thecontentmagnet/ 

              Facebook: https://www.facebook.com/thecontentmagnet

              Website: https://thecontentmagnet.com/

              43 min
            • 022| 20 Ways To Talk About Your Offer

              In this Episode, Leeon shares 20 ways that you can talk about your offer (regardless of whether you're in a product or service based business)!


              In this episode you'll learn how to utilize Instagram, Emails, Deep Dive Content Platforms (e.g. youtube, podcasts, blogs) to talk about your offer. 

              Here are some of the ways she mentioned in this Episode:

              1. Share a testimonial of your client/customer followed by the offer they accessed from you. 
              2. Do a behind the scenes of client work and what you're doing. 
              3. Share what you enjoy most when doing the particular "offer"
              4. Do an expectation vs reality graphic/meme
              5. Teach them something via an IG Live/IGTV then mention your offer
              6. Answer the commonly asked questions about your offer
              7. Keep them in the loop kind of email, let them know which products is in stock or which 1:1 service you’re currently accepting new bookings for.
              8. If you have a deep dive content (like a podcast, blog, youtube channel) then mention your offer during the break.
              9. 1) Include the links in your  show notes so persons can access it easily.

                10. Learn 11 MORE ways when you listen to the Episode.

                ENROLL EARLY TO THE ULTIMATE GRAM ACADEMY AND SAVE 100 USD

                https://thecontentmagnet.com/theultimategramacademy/

                If you have a question about The Ultimate Gram Academy, send an email to [email protected] or send Leeon a direct message on Instagram @thecontentmagnet. 



                30 min
              10. 021| What No One Tells You When You Start Your Online Business

                In this Episode, Leeon highlights the perspective of 6 business owners to share what no one told them when they started their online business. 


                Running an online business isn't easy that's why in this episode, you'll learn what we all wish we knew from the beginning because it would save time and money. 

                Keep up with each business owner using their preferred social media handle and website below:


                • KRISTA DICKSON

                  • INSTAGRAM: https://www.instagram.com/itskristadickson/

                  WEBSITE: https://kristadickson.com/


                  • PAULA JOSEPH

                    • INSTAGRAM: https://www.instagram.com/marketaide/

                    WEBSITE: http://paulasmarketingblog.blogspot.com/


                    • JULIA ANGEL

                      • INSTAGRAM: https://www.instagram.com/juliawritescopy/

                      WEBSITE: https://www.juliadangel.com/


                      • MAICA 

                        • INSTAGRAM: https://www.instagram.com/paidbyknowledge/

                        WEBSITE: https://paidbyknowledge.co/


                        • KRATI GARWAL

                          • INSTAGRAM: https://www.instagram.com/kratiagarwal95/


                          • ANNA FURU

                            • INSTAGRAM: https://www.instagram.com/anna.furu/

                            WEBSITE: https://annafuru.com/



                            If you have any questions for Leeon, send an email [email protected] or DM her on Instagram @thecontentmagnet. 



                            44 min
                          • 020| Wacky Content Strategies To Avoid
                            In this Episode Leeon shares 8 things that may result in you having a wacky content strategy and how to avoid it.
                            You will learn the following strategies to avoid:
                            1) Not diversifying your content
                            2) Not diversifying the type of content
                            3) Not considering your ideal customer
                            4) Not considering the mood of the day and time
                            5) Not checking your analytics
                            6) Not having a end result or theme
                            7) Not planning your content ahead
                            8) Not directing people to your own platform. If you love this episode, then you should sign up for the Caption Writing Masterclass where you'll learn how to write and sell using your Instagram Captions. When you listen to Episode 20, take a screenshot, share it to your Instagram Stories and tag me @thecontentmagnet.
                            Also, take it a step further and leave a comment underneath this post!
                            To get in contact with Leeon, send an email to [email protected]
                            Website:
                            https://www.facebook.com/thecontentmagnet
                            Instagram:
                            https://www.instagram.com/thecontentmagnet/
                            Facebook:
                            https://www.facebook.com/thecontentmagnet
                            34 min
                          • 019| Inner Reflections from My First Website Launch
                            www.thecontentmagnet.com is live!
                            In this episode, Leeon shares some of her inner reflections out loud that she learned during and after the launch of www.thecontentmagnet.com.
                            You will learn:
                            why she had no interest in building a website
                            the importance of investing when tragedy hits
                            why you need to gain clarity before hiring others
                            the importance of trusting the professional
                            the two factors that resulted in her getting 600+ views in the first day and 1000+ views in the second day
                            why you should learn while you are hiring out
                            how to re purpose the content created on your website
                            the importance of enjoying the journey
                            When you listen to Episode 19, take a screenshot, share it to your Instagram Stories and tag me @thecontentmagnet. 
                            Also, take it a step further and leave a comment underneath this post!
                            To get in contact with Leeon, send an email to [email protected]
                            Website:
                            https://www.facebook.com/thecontentmagnet
                            Instagram: 
                            https://www.instagram.com/thecontentmagnet/
                            Facebook:
                            https://www.facebook.com/thecontentmagnet
                            35 min
                          • 017|What To Do When You Have Less Than 1K Followers

                            Disclaimer: This episode is NOT about fast IG Growth but rather how to leave an long lasting impact while you are still growing your audience. 


                            In this episode, you will learn about how you can make the best of your small following using these strategies:

                            - Experiment (with Branding and Core Offer)

                            - Launch a Deep Dive Content

                            - Treat your followers like VIP

                            - Launch a Public Offer

                            - Create content consistently

                            - Simplify your business operations

                            - Start growing your mailing list


                            Struggling to get engagement on Instagram? Join my Double Your Engagement 5-day Challenge by clicking the link below: 

                            https://mailchi.mp/d1b47e1a457d/engagementchecklist

                            25 min

                          About Content Built THIS Podcast

                          From the publisher's feed

                          A marketing and business podcast hosted by Leeon, Marketing Expert and Founder of The Content Magnet.