Content Built THIS Podcast

Content Built THIS Podcast

By Leeon George/ The Content MagnetBusinessMarketing
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Content Built THIS Podcast episodes

  • 016| From Stuck to Unstoppable with Mindset Coach Letina Mata

    Are you tired of feeling stuck when it comes to pushing the needle forward in your business? In this episode, our guest Letina shares how she finally became confident enough to introduce herself on IG Stories, the top limiting beliefs that business owners have, go to rituals that you can practice today to overcome those limiting beliefs, what exactly is a growth mindset and why it's so important for business owners to possess and her guide for going from stuck to an unstoppable business owner. You can connect with Letina on Instagram @truegrowthcaribbean or check out her website www.truegrowthcaribbean.com. To connect with Leeon, the host of TCM Podcast, send an email to [email protected] or a direct message on Instagram @theconrentmagnet.com

    32 min
  • 015| My Step by Step Guide For Tripling Your Online Sales
    Are you looking for the exact guide for tripling your online sales? Today Leeon discuses how she was able to triple her sales in the month of June. In this episode, you'll learn the 9 things you can do immediately to receive higher revenue online. If you'd like to learn more or connect, follow Leeon on Instagram @thecontentmagnet. For collaboration requests, send an email to [email protected].
    45 min
  • 013| The Law of Attracting Your Ideal Customers
    In this episode Leeon shares with you how she can attract ideal customers in your business with 4 steps. Finding Them, Making Contact with them, asking them some critical questions then using the information given to create strategic marketing messages to attract more of them in your business. She then shares how you can apply this to the Law of Attraction and attract ideal custimers in your business. At the end of this episode, you'll learn how exactly how can attract ideal customers in your business and what action you can take TODAY! To get in contact with Leeon send an email to [email protected] or a direct message to @thecontentmagnet.
    21 min
  • 012: 10 Truths I Wish I Knew Before Launching My Business
    In this Episode, Leeon shares 10 controversial truths about what she wished she knew before launching her business. By the end of this episode you'll learn, how you can become an expert in your industry, the way you can receive clarity in your business, how giving away your best stuff can help you, what you should really focus on when it comes to your brand, the effect of high quality visuals in your business, the importance of investing and what you should invest in, how you can really stand out as a business owner, the importance of taking a break, your power to attract your ideal customers. If you are interested in collaborating with Leeon, contact her at [email protected] or send a direct message on Instagram @thecontentmagnet.
    54 min
  • 011| CORONA. RACISM. BUSINESS.
    In this episode, Leeon shares with you her unfiltered thoughts about Carona Virus and it's impact on the world. Then she goes into the two most recent racist activities and why so many people are tired, hurt and fed up. Then she speaks to the business owner and what you can do to take action and make a difference. This isn't a typical on-brand podcast episode but it's one that she felt necessary to speak up about in the hopes of creating a better world for us to live and thrive in.
    44 min
  • 010| YOU ARE NOT PERFECT!!!!
    In this episode, Leeon shares a story of Elle, the girl who was told that she had to be perfect since age 4. She realized she would never be perfect in her adult years and eventually burnt the hat. The perfectionist hat. Here's how she was able to do to that: 1. She rewrote the script and told herself that she is not perfect but she is enough. 2. She stopped valuing compliments as she realized that this is based on one's personal opinions and the more you value compliments is the more power you give someone over you. 3. She stopped taking things so personal. Everyone has their own mental conditioning and most times it isn't even about you. 4. She was kind despite as everyone is struggling with their own personal battle and it's best to forgive even if you are right. 5. She learned to always do her best regardless. If you're someone who struggles with overachieving or perfectionism then this is the perfect episode for you. Do you want to get in touch? Send an email to [email protected], I'd love to chat.
    44 min
  • 009|Double Your Engagement by Doing These 10 Things
    In this episode, Leeon shared why engagement is the ultimate diva and why you need it in your life. 
    She then revealed 10 engagement strategies that you need to use consistently to maximize your engagement. This is a great episode for someone who posts great content consistently buy doesn't get the engagement they deserve.
    Here's what you'll learn in this episode:
    1. Why Engagement is Important
    It increases your brand awareness, develops an emotional connection, it helps you beat the social platforms so your posts get more reach and it also creates social proof. 
    2. How you can maximize your Engagement 
    - Always include a Call To Action at the end of a caption, post, stories, videos telling your reader/listener what you would like them to do after they've read/listened to your content. 
    - Message all your new followers first. This will make you stand out from the rest. Pro tip: Include their first name
    - Re-engage with your existing followers - Like, comment and reshare their post. 
    - Tag followers in your post - New and existing followers especially those that you've interacted with recently. But do this in moderation. 
    - Respond to every single message and comment. Ensure you turn on notifications for DMs. Do not let 24 hours past without responding. 
    - Share user generated content . This shows that you have happy customers and increases FOMO (fear of missing out). 
    - If you sell a product, make your delivery and unboxing process exciting. Persons should be excited to buy from you and receive your product. 
    -Offer an incentive to engage - give them a chance to win something.
    - Show up on your stories as much as you can. It's a lot of planned spontaneity. 
    - Bonus - write a caption!
    With social media, it's so much easier to reach your ideal customers so use it to your advantage. 
    If you want to get in touch with me, send me a DM on Instagram or email me [email protected]
    27 min
  • 008| How Launching A Course Messed With My Mindset, Imposter Syndrome & More

    In this episode, Leeon shares with you how launching her Instagram Marketing Course messed with her mindset and imposter syndrome kicked in. 

    In this episode, we''ll cover:

    •  How launch mode makes you feel so naked and intimidated

      • It's almost as if everyone's eyes are on you. People stare your pages and posts more than usual to determine if you're worthy of launching what you are launching. 

      • Her mindset the Night Before The Launch

        • In Episode 7, she went through all the prep she did to launch her course but the night before launch date she said "If no one buys my course, I can still sell my 5 e-books"  Crazy right. That was imposter syndrome speaking. 

        • Launch Day

          • She woke tired and not feeling to show up and got her thinking "Who am I to launch a course, who do I think I am?" Find out how we got the confidence to power through. 

          • Cart Opened, Now What

            • The course was finally opened for enrollment and persons signed up on the first day. A feeling of overwhelm and happiness took over. I knew that their lives were going to be transformed and I was happy to be the guide to help them. 

            • No New Signups

              • She revealed that there was a period when no one signed up at all. Then she started to think "How dare you launch a paid offering during a world pandemic, seriously?" But then it was someone on Instagram who motivated her to power through until the end. 


              • Lessons Learnt from Launching

                • That's the beautiful thing about starting something new. There are always lessons learned from the process. The lessons varied from realizing that taking action is the only way you'll become an expert at something, to understanding that some people will view you as competition and not support you and of course realizing that I would definitely do this again despite the huge amount of energy needed. 

                The course is officially closed but if you want to sign up to be notified about upcoming offers: CLICK HERE. https://forms.gle/ga15PNTM4zMS3SpLA

                When you listen to this episode, don't forget to screenshot and share it to your Instagram Stories and tag me @thecontentmagnet. 

                Do you want to ask me a question or get in touch? My DMs are the best way to but if you wanna keep it official, send me an email [email protected]. I RESPOND TO ALL OF MY EMAILS!


                27 min
              • 007| How I Created a Course in 14 DAYS!!!! (Course Creation and Pre-Launch Strategies)

                In this episode, Leeon shares with you why she created a course, how life happened and she had to push it back, her course Creation process and Pre- launch strategies. 

                In this Episode we'll cover:

                • Why she created a Course

                  • Her 1:1 clients, while amazing, were extremely time-consuming so there was a limit on the number of people she could serve while still giving attention to her other businesses so she started to look into ways in which she could serve a large number of persons without feeling burned out. 


                  • The First Step to Course Creation

                    • The first step was to start with the end in mind so she designed her sales page and started to look into hosting sites for her lectures. 


                    • How Life Happened

                      • Our business does not happen separate and apart from our personal life. So ofcourse, when my mum passed, this resulted in my Course Creation process being delayed for weeks. Listen to Episode 2 and Episode 3 to find out more. 


                      • Pre-launch Strategies for Week 1 

                        • Week 1 was spent educating my audience about some of the core topics that I would share in my course to create awareness for the need and to build interest around it. I also created desire by sharing client work and testimonials. 


                        • Pre-launch Strategies for Week 2

                          • Week 2 was when I finally announced my course and continued to educate my audience on what they need to run their business using Instagram. 


                          • What I did during my 14 days of Course Creation

                            • My course creation process involved me doing market research, reviewing my existing client process, meeting that I would have held with my 1:1 clients, designing slides, recording voice-overs, uploading it on Teachable.com. 


                            • Why I told my friend that I'm never doing this again

                              • Creating a course sounds amazing, until you dedicate 14 days to it alone. During this period, I did no 1:1 work and my other businesses got bare minimum attention. I was drained mentally and physically and it was during quarantine so my only recreation was driving to the grocery lol. 


                              Currently, the cart has closed to my course but if you want to join the waiting list for future courses and programs then CLICK HERE! https://forms.gle/ga15PNTM4zMS3SpLA

                              P.S. When you listen, don't forget to screenshot it, share it to your stories and tag me @thecontentmagnet and let me know what you learned.


                              Do want to work together? Send me an email [email protected]! I'd love to discuss and I respond to all emails!

                              35 min

                            About Content Built THIS Podcast

                            From the publisher's feed

                            A marketing and business podcast hosted by Leeon, Marketing Expert and Founder of The Content Magnet.