In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing.

After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen… even the stuff we complain about. And the longer we avoid questioning it, the more permanent it becomes.

This episode will help you get honest about what no longer fits, and give you a simple framework for letting a few things go.

What You'll Learn

• Why creators keep doing things they don't enjoy

• The uncomfortable truth that nobody is forcing you to continue

• How "defaults" become invisible commitments in your business

• Why change feels hard even when the decision is simple

• A practical method to assess what still belongs in your life and business

• How to pause something for 30 days to get clarity

• Why your language ("have to" vs. "choosing to") shapes your choices

• A quarterly habit that keeps your work aligned with your goals

Key Ideas From the Episode

• Most creators are not trapped. They are simply continuing things they never reevaluated.

• Relief is powerful data. If stopping something feels good, pay attention.

• If you wouldn't start it again today, it may not belong in your business anymore.

• Nothing has to be broken for something to be finished.

• The hardest part of change is admitting that nobody was making you stay.

Try This Week's Exercise

1. Create a Still-Doing List of anything you no longer enjoy.

2. Ask: Would I start this again today?

3. Pause one thing for 30 days and track how you feel.

4. Shift your language to:

   • "I'm choosing to continue."

   • "I'm not ready to stop yet."

5. Revisit all of it every quarter.

If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention.

If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/.

Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now.

Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board.

Gratitude, Joe argues, is not soft or optional. It is a strategic mindset that fuels clearer thinking, better decisions, and more resilience. Complaining drains energy and momentum. Gratitude restores both.

He closes with a simple, practical gratitude checklist you can use daily, weekly, and during tough moments to shift your mindset and strengthen your creator journey.

Gratitude Checklist from the Episode

Daily • List three things that went right today. • Reframe one complaint into something that is still working. • Thank one person out loud for something specific. • Use a small routine as a gratitude trigger.

Weekly • Send one short note to someone who made a difference for you. • Celebrate one tiny win you would normally overlook. • Write down one lesson you learned from something hard.

When life gets tough • Ask yourself, "What can I still control?" • Find one part of the situation that can make you better. • Notice one physical ability you still have and appreciate it.

If you want to take the next step, try one or two items from the checklist this week. Small habits compound quickly.

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Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder.

What Joe Covers in This Episode 1. The MarketingProfs Moment

Joe reflects on his recent keynote in Boston — a talk unlike anything he's given before — and how the concept of the Misogi resonated deeply with marketers and creators who are feeling scattered and overwhelmed.

2. What a Misogi Really Is

A Misogi is traditionally the one "almost impossible" challenge you choose each year. Joe explains why creators don't need annual heroics…they need a concentrated season of focus.

3. Why a Misogi Quarter Works

Creators today are overloaded with choices and distractions. A ninety-day Misogi cuts through the noise:

• One clear goal

• One finish line

• One season of intense focus

• One accountability partner

4. How to Pick the Right Misogi

Joe shares examples of goals that work — and ones that don't. The key is specificity, measurable outcomes, and meaningful discomfort.

5. The Weekly Rhythm

Success comes from a simple cadence: plan, execute, measure, and adjust. Joe explains how to structure your week so the Misogi gets your best energy.

6. Why Identity Is the Real Reward

Completing a Misogi Quarter isn't about checking a box. It's about becoming the kind of creator who finishes. The confidence and momentum you build shape everything that comes next.

Key Takeaways

• Big breakthroughs come from focused quarters, not scattered years.

• A Misogi must be specific, uncomfortable, and measurable.

• Guard your time. Make the Misogi the appointment you never reschedule.

• Accountability is essential. Tell one person.

• The identity you create in ninety days matters more than the project itself.

Links

• Misogi Guide download

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In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed.

Joe shares how belief powered Apple's turnaround in 1997 and how the same kind of belief shows up in the creators and entrepreneurs who persist through uncertainty. But he also explains why belief, on its own, can drift into ego and self-focus if it is not directed toward helping someone else.

Through personal stories from Junta42, Content Marketing Institute, the Tilt, and the early launch of Content Entrepreneur Expo, Joe walks through the moments when his belief wavered and the exact thing that brought it back: returning his attention to the people he was trying to help.

This episode introduces a simple but powerful system.

Belief is the engine. Service is the direction.

Creators who believe they can help someone else always find their footing again. They always know what to do next. And in an age when AI can manufacture almost anything, this combination of belief and service becomes the one advantage that cannot be automated.

What You Will Learn:

• Why belief matters more than talent

• Why belief alone is not enough

• How Apple changed direction through purpose and conviction

• How Joe rebuilt belief during difficult seasons

• The simple system that can guide creators through any uncertainty

• Why focusing on the person you serve is the ultimate reset

Mentioned in This Episode:

• Apple's Think Different campaign

• Eddie Murphy documentary

• Junta42

• Content Marketing Institute

• The Tilt newsletter

• Content Entrepreneur Expo

If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/.

Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized. The last remaining moat is being known personally by real people.

Joe explains why the strongest creators of the next decade will not be the ones with the biggest follower counts, but the ones with the deepest human relationships. He walks through the mindset shift creators must make as algorithmic reach becomes less reliable and as synthetic content becomes indistinguishable from human work. Direct touchpoints such as email, SMS, private communities, and membership spaces become essential because they form the relationship infrastructure that cannot be automated away.

Joe also talks about why creators need to take those relationships offline. Real trust happens in rooms, not feeds. A handshake, a conversation, a shared meal, or a small gathering builds connection at a level AI cannot mimic. He highlights real examples of creators who already excel at this, including Andy Crestodina, who brings people together at every event he attends, and Brian Piper, who sets up intentional meetups and one to one conversations long before he arrives onsite.

This episode is a call to action for creators who believe the window is closing. If everything online can be copied, then the only thing that cannot be replicated is your humanity. The real opportunity right now is to build a moat of human connection that endures long after algorithms shift and synthetic content takes over.

What You'll Learn:

• Why AI will make most online content instantly replicable

• How platforms could create synthetic versions of top creators

• Why direct touchpoints matter more than followers

• How offline interactions become a long term moat

• Examples of creators who already practice this well

• Why being known will outlast any technological disruption

Mentioned in This Episode:

• Andy Crestodina

• Brian Piper

• The role of events, meetups, and small gatherings in creator strategy

If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/.

Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

In this unscripted, straight-from-the-heart episode, Joe talks directly to creators and entrepreneurs about what really matters heading into 2026. It's not about doing more... it's about doing less but with intention.

Joe calls this episode "The Creator Reset." It's about identifying what you don't want to do anymore — the habits, platforms, clients, or patterns that drain your energy or pull you off mission. Once you stop doing those things, you can finally see what truly lights you up and what you actually want to build.

Then comes the challenge: choose one Misogi goal — a bold, 90-day commitment for the first quarter of the year. Go all in. That's it. One focus. One mission. The rest can wait.

This is how you change your life, your business, and your sense of freedom...not with more resolutions, but with ruthless clarity.

Key Takeaways

• The most powerful question you can ask right now: What do I not want to do anymore?

• Clarity comes from subtraction, not addition.

• Focus on what truly lights you up — one thing that makes sense for where you are and where you're going.

• The Misogi goal: one impossible-but-meaningful challenge for the next 90 days.

• Eliminate everything that doesn't serve that goal.

Next Steps

Write down:

1. What you refuse to keep doing in 2026.

2. What you want to build — the thing that still excites you.

3. One Misogi-level goal for Q1.

Then block your calendar and start living it.

👉 Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

In this episode, Joe explores what happens after the "three-year window" closes — when AI begins to produce nearly everything on demand. What does that mean for creators and entrepreneurs? Joe shares three essential moves to stay relevant and build lasting value in the coming Age of Abundance.

Key Points:

1. Build a Small Tribe with Purpose Forget chasing scale. The next era belongs to creators who build small, mission-driven communities rooted in shared values and purpose. Machines can copy your voice, but not your meaning.

2. Turn Your Process into the Product When content becomes infinite, your process becomes the value. Show how you work. Let your audience inside. Sell access to your system, not just your outcomes.

3. Name Your Focus In the Age of Abundance, clarity wins. Choose one word that defines what you stand for — and repeat it everywhere. If you don't define your focus, the algorithm will do it for you (and probably get it wrong).

Takeaways:

• Abundance shifts value from creation to connection.

• Meaning, trust, and shared experience will become priceless.

• The future belongs to creators who build direct relationships and stand for something clear.

Quote of the Episode: "When everything is abundant, trust becomes priceless."

👉 Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

Joe Pulizzi goes deeper into his "three-year window" theory and shares three unconventional strategies creators can use to build real connection before AI changes how audiences find and consume content. These moves — collaboration, physical experiences, and shared memory — create the kind of trust algorithms can't replicate.

Key Takeaways:

1. Turn your audience into collaborators. Your audience doesn't just want to consume — they want to contribute. From small communities to co-created projects, inviting people into the process builds belonging and loyalty that AI can't imitate.

2. Take a piece of your content offline. In a world flooded with digital noise, physical experiences become priceless. Whether it's a print newsletter, local meetup, or tangible product, real-world touchpoints build trust and deepen connection.

3. Create a memory layer. Shared history is your ultimate moat. Celebrate milestones, reference old content, and recognize long-time followers. Nostalgia and continuity form emotional glue that keeps your audience coming back.

Mentioned in this Episode:

• CEX VIP Group — community collaboration project

• Matt White, GolfCartingTV — blending online presence with real-world experience

• This Old Marketing 500th Episode — celebrating shared history

Quote of the Episode:

"AI can copy your style and tone, but it can't fake history."

👉 Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

This week, Joe shares insights from conversations at MAICON in Cleveland, where leading AI and marketing experts warned that creators have a limited window, about three years, before technology reshapes how audiences consume content. In a world where devices generate or curate content on the fly, traditional audience-building could vanish overnight.

But this episode isn't just a warning. It's a call to action. Joe explains how independent creators can use this time to build deeper trust, stronger communities, and direct ownership of their audiences. Those who act now will have the most valuable currency in the coming AI-driven era: human connection and control.

Key Takeaways

• The 3-Year Window: AI-generated and AI-selected content will soon dominate consumer experiences...creators must act before that shift fully arrives.

• Audience Ownership Matters: Algorithms can disappear, but email lists, communities, and owned channels can't be taken away.

• Human Connection Wins: Authentic voice, story, and consistency will always beat synthetic content.

• Now Is the Time: These next few years will define who thrives and who gets left behind.

👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/

Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation.

After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage, a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared.

In this episode, Joe explores:

• Why audiences no longer care whether content is created by humans or machines

• How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can "live forever" through data and digital models

• The profound opportunity this new world presents for independent creators

Joe argues that while AI-generated "fakes" are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning.

This episode connects deeply to the message behind Burn the Playbook: In a world where everything is automated, authentic ownership is your unfair advantage.

Listen in and ask yourself: Would you rather connect with the reals… or are you ready to embrace the fakes?

👉 Get my new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/

Subscribe to Content Inc. here - https://www.contentinc.io/