On this episode, Adam talks about a customer who raised investment by creating a podcast for their brand & connecting with investors as result. 

On this episode, we get into the step-by-step details of how to build a content strategy, and how to best create content as a result. 

1. write down your companies values or pillars of truth 

2. identify the "channels" where your customers spend their time 

3. brainstorm creative create to create episodic content for each channel

4. deploy and scale via organic outreach, paid media, influencers, etc. 

On this episode, we discuss why "strategy" isn't a dirty word for entrepreneurs. In fact, going through the process of developing your digital strategy can save you thousands of dollars in the long run. 

4 steps to building a strategy: 

• Identify who your customer is and what they desire
• Determine where your customer is spending their attention
• Foster creative ideas to engage with your customer
• Define objectives and goals that will determine success

On this episode, David Martin from Heed PR joins the show to discuss how B2B businesses can earn PR attention that drives real business results.

David is an experienced PR guru with experience earning headlines for brands like Bellhops, and has co-founded Heed alongside his wife Natalie. We discuss their experience co-founding a business together, why companies like Patagonia take PR risks, and offer practical steps for B2B companies to leverage PR in their favor.

On this final episode of our #VoiceFirst series, we talk with two entrepreneurs who are in the throes of building a voice first company. 

John Goss and Mark Phillips from Simplispoken sit down with Adam to discuss how they're approaching building non-trivial infrastructure for voice, how to think about acting as a voice-first business, and the potential of voice first for small businesses. 

Status is often talked about in a negative light. 

However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects.