This is something I've been thinking a lot about lately. I've always tried to communicate the value of consistent high quality content. Today though it's more valuable than ever.

Content really is the new currency.

Especially in the world of AI and inauthenticity coming form every angle. Content is more important than ever.

The VAST majority of people are consumers of content. Which is not a bad thing. However, there is a massive opportunity to being the 1% that is consistently creating.

It's the highest leverage activity we can do as marketers.

In this episode, we outline WHY it's the new currency. As well as why you can't forget the important part: Monetizing that content.

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