Content Lab: Social Media Marketing for Service Providers

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This week, I sat down with Shajuan Alexander, a Houston-based psychotherapist and coach for clinicians who are ready to step into multi-hyphenate roles beyond the couch. During our chat, we took a deep dive into her Instagram page for a full audit—breaking down what’s working, what needs clarity, and how to better align her content with her long-term goals.

So many entrepreneurs get stuck trying to figure out what to post when their offers start to evolve—and this conversation is the perfect example of how to pivot your page with purpose.

In this episode, we discussed:

• How to align your content with your goals: making sure every post moves you closer to the brand and opportunities you actually want.
• Optimizing your Instagram bio and highlights: the small but powerful tweaks that instantly position you as an expert.
• Balancing multiple passions without confusing your audience: showing your personality while still keeping your message clear and strategic.

By the end, you’ll know exactly how to clean up your page, attract the right audience, and create content that reflects the next level of your business—not just where you started.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

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In this episode, I invited my client (and now friend) Auketria Manor—multi-time author and publishing coach—on the pod to break down how entrepreneurs can use a brand-building book to scale impact, increase authority, and create a clear path to premium offers. We talk about writing with purpose (not just vibes), building a methodology that funnels readers into your ecosystem, and why your book can be the 24/7 salesperson your business is missing.

In this episode, we discussed:

• What a “brand-building book” really is and how it positions you as the authority while leading readers to your premium offer.
• The GPS framework to outline a results-driven book fast
• Scalability & offers: How to use your book as lead gen to shift from 1:1 to one-to-many (groups, memberships, VIP days) without burning out.

Connect with Auketria: @coachauketria

Book with Auketria: www.themanordigital.com 

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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In this episode, I sat down with my client Natasha Jilles-Blunt of Blunt Statements Spa, also known as Houston’s #1 Big Toe Pro, for a live social media audit. Natasha opened up about the challenges so many entrepreneurs face—feeling overwhelmed by social media, unsure what actually works, and tired of trying to keep up with constant algorithm changes. Together, we simplified her strategy, cleaned up her bio, and built a plan to make her Instagram work for her instead of against her.

In this episode, we discussed:

• How to write a bio that converts: what to include (and what to cut) so people know exactly who you are, what you do, and how to book you.
• The type of content that builds trust and drives sales: why behind-the-scenes moments and educational posts outperform generic “pretty” content.
• Why every post needs a clear call-to-action: how to get your audience to stop scrolling and actually take the next step—without feeling salesy.

By the end, you’ll know how to simplify your own page, attract the right audience, and turn followers into paying clients.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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I’m finally back on the mic — and in this solo episode, I’m breaking down the eight biggest mistakes I see entrepreneurs making on social media (and how to fix them).

If you’ve ever felt like you’re posting and getting zero engagement, or your content just isn’t converting, this episode is going to give you clarity. I’m sharing the exact things that hold most business owners back — from posting without strategy, being inconsistent, skipping captions or hooks, to trying to talk to everyone instead of your actual audience — and what to do instead.

By the end, you’ll know how to create content that’s intentional, consistent, and aligned with your business goals so you can start turning followers into paying clients.

I’m also giving you a little behind-the-scenes update on what’s next for Coworking & Content — including our first-ever virtual session happening November 19 at 6 p.m. CST. It’s a live, hands-on experience where we’ll plan your content together, help you batch strategically, and set you up to end the year strong.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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In this episode, I sit down with Leah Rogers, founder of Mocha Media Co. in Raleigh, NC, for a live social media audit. Leah is a content creator, branding strategist, and photographer who helps small brands and creators stand out with visuals that convert.

Together, we walk through her Instagram page from top to bottom — covering what’s working, what could be improved, and the adjustments that can make a huge difference in converting visitors into paying clients.

✨ Inside this episode, you’ll learn:

• Why keywords + location in your Instagram name are non-negotiable for being found
• How to simplify your bio with a clear call-to-action that directs people where you want them to go
• The smartest way to use highlights as a client resource hub
• Tips for balancing your business + personal brand without burning out
• A simple scheduling hack for service providers with full-time jobs

If you’ve ever wondered what a social media audit looks like in real-time, this episode is packed with gems you can apply to your own page right away.

Connect with Leah on Instagram: https://www.instagram.com/mochamediaco/

Learn more at about Leah's services: https://www.mochamediaco.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode, I’m joined by Merchon Hargrave, founder of High Vibe Co-Work — a virtual community and sales course designed to help women entrepreneurs ditch the pressure and start having more conversations that actually convert.

Merchon shares her journey from running accountability groups to building a thriving community with weekly coworking sessions, and how she turned her own struggles with sales into a business model that empowers women to sell with ease.

✨ In this episode, you’ll learn:

• How to shift your mindset around selling so it feels like service, not pressure
• The unique way Merchon uses free virtual coworking as the top of her funnel
• Why trial-and-error is key to finding what works
• Strategies for choosing marketing platforms you actually enjoy showing up on
• The importance of boundaries + seasons in business (especially for moms balancing it all)
• Why specializing in solving one core problem makes sales + referrals so much easier

Whether you’re scared of sounding pushy, stuck in endless coffee chats that never convert, or just craving community while building your business — this episode will show you how to simplify your sales process and build in a way that aligns with your life.

Connect with Merchon on Instagram + Threads: https://www.instagram.com/highvibecowork/

Join her free virtual coworking sessions: https://www.highvibecowork.com/virtual

Check out her course "Sales Prospecting Simplified": highvibecowork.com/sps

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.

Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.

Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.

✨ In this episode, you will learn:

• How to use keywords in your name + bio so you actually show up in search
• The role of highlights as a client resource library (and which ones every service provider should have)
• Easy content ideas for sensitive industries where client privacy matters
• Why behind-the-scenes + storytelling content builds credibility and trust
• The 40/40/20 content mix that makes your page feel professional and relatable
• How to overcome camera shyness and create engaging talking head videos

If you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve been stuck on the Instagram or TikTok hamster wheel chasing algorithms, this episode is your sign to slow down and start building a marketing system that works for you long after you log off.

I’m joined by Camille Kurtenbach — Pinterest strategist, manager, and host of the Pinterest Coffee Chats podcast. Camille helps business owners simplify their marketing and turn content into sustainable visibility that keeps driving clicks, leads, and sales month after month.

In this episode, you will learn:

• Why Pinterest belongs in the same category as Google, not Instagram
• How to set up an optimized profile and boards so your pins actually rank
• What types of content (reels, carousels, blogs, podcasts, YouTube) repurpose best on Pinterest
• How to use keywords to drive saves and outbound clicks
• The metrics that really matter (and which ones don’t)
• A simple workflow that makes Pinterest marketing sustainable, not overwhelming

If you’re ready to add Pinterest into your marketing ecosystem and finally get off the content hamster wheel, this episode will show you exactly how to get started.

Turn Your Existing Content into Evergreen Traffic & Sales with Pinterest  [FREE DOWNLOAD]: https://positivityplatform.mykajabi.com/money-making-machine

Connect with Camille on Instagram: https://www.instagram.com/positivity_platform_/?hl=en

Pinterest Coffee Chats Podcast: https://podcasts.apple.com/us/podcast/pinterest-coffee-chats/id1808997446

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Yall already know one of my favorite things to do on the podcast is a live social media audit and in this episode, I had the honor of doing one with my friend El-Elyon, an award-winning trademark attorney and bar exam coach.

Elle is actually the attorney who helped me trademark The Side HustlHER Podcast®, so bringing her into the “hot seat” felt full circle. In this conversation, we walked through her Instagram profile and broke down what’s working, what could be stronger, and how she can start showing up more consistently online.

✨ In this episode, you will learn:

• Why your Instagram bio and usernames are very important
• How to create highlights and pinned posts that act as mini sales funnels
• The simple way to start creating content when you’re short on time
• Storytelling strategies that turn client wins into engaging posts
• How to use B-roll and behind-the-scenes content to build trust
• Why adding clear calls to action on every post boosts conversions

If you’ve ever struggled with consistency on social media, or if you know your profile could work harder for you, this episode is packed with practical tips you can implement right away.

👉 Connect with Elle on Instagram: @elelyonesq

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve ever felt like there aren’t enough hours in the day to balance your 9–5, family, and business…this episode is for you.

I’m joined by Sade Kelly, a former advertising executive turned Time Management Coach and founder of The Fire Inside. Sade helps ambitious women reclaim their schedules, build better boundaries, and find peace in the middle of all the things.

In this conversation, Sade shares her journey from corporate to coaching, the mindset shifts we need to make about time, and the practical tools that help her clients save up to 28 hours a week.

✨ In this episode, you will learn:

• Why “I don’t have enough time” is a mindset trap and how to flip it
• How to do a time audit and uncover hidden hours in your week
• The importance of creating business hours for your side hustle
• Practical routines that boost energy and focus 
• How to set and protect boundaries with your calendar and loved ones
• Simple systems to prevent burnout while growing your business

If you’re ready to stop running on empty and start managing your time with confidence, this episode is your permission slip to do life and business differently.

Connect with Sade at thefireinsidesade.com and on Instagram/Threads/TikTok at @sadekelly_

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!