Content Lab: Social Media Marketing for Service Providers

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In this episode, I’m doing one of my favorite things — a real-time social media audit. I sat down with Leia Love, a salon owner and paramedical tattoo artist from Ohio, to walk through her Instagram page and help her refine her content strategy.

Leah has over 20 years of experience as a cosmetologist and now specializes in 3D areola tattooing for breast cancer survivors, a unique and powerful niche. But like many entrepreneurs, she’s faced challenges in showcasing her work on social media from being flagged for nudity to balancing multiple pages and deciding how to niche down.

Together, we worked through her bio, profile optimization, content strategy, and ways to create content that builds visibility without overwhelm.

✨ In this episode, you will learn:

• How to decide if you should focus on one page or multiple accounts
• Ways to optimize your Instagram bio so clients know exactly how to book you
• Why highlights matter and which ones every service provider needs
• Content tweaks that boost engagement, like captions, hooks, and testimonials
• Creative strategies to show your work while avoiding social media flagging

If you’ve ever struggled with clarity on Instagram or wondered how to position yourself as the go-to expert in your niche, this audit will give you plenty of practical steps you can apply right away.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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If you’ve been wondering how entrepreneurs are using virtual summits and bundles to grow their email lists, increase visibility, and establish themselves as leaders in their niche—this episode is for you.

I’m sitting down with my friend Linda Mendible, a web designer, marketing coach, and mama of three who helps entrepreneurs launch virtual summits and bundles that actually convert. Linda shares her journey into entrepreneurship and breaks down how these strategies helped her grow her email list by thousands while creating deeper connections with her community.

✨ In this episode, you will learn:

• What a virtual summit and a bundle actually are 
• Why building a community first is essential before hosting one
• How summits and bundles can rapidly grow your email list and visibility
• The tech + tools you need to host them without overwhelm
• Common mistakes to avoid when collaborating with other entrepreneurs

If you’ve been looking for a strategy that helps you build authority, grow your audience, and create lasting connections, this conversation with Linda will spark ideas you can implement right away.

👉 Connect with Linda: lindamendible.com
 and on Instagram @lindamendible

👉 Join her free Facebook Community: https://www.facebook.com/groups/227106297496478/?ref=profile_plus_visit_group

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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If content creation feels like it takes too much time or you just don’t know where to start, then this episode is for you. I’m sharing a mini masterclass I originally taught for a colleague, walking you step by step through the exact process I use to plan and batch a whole month of content in just a few focused hours.

This is the same system I use for myself and my clients, and it’s designed to help you simplify content creation even if you’re balancing motherhood, a business, and a 9–5.

✨ In this episode, you will learn:

• How to plan content that positions you as the go-to in your industry
• The four types of content themes to focus on each month
• How to batch create everything you need in three hours or less
• Simple editing tips that won’t overwhelm you
• How to schedule your content so you’re never scrambling to post again

Whether you’re a side hustler, a busy mompreneur, or just ready to finally take control of your content strategy, this episode will show you how to create with ease and consistency.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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You already know I’m deep in my AI era and today’s guest is one of the best when it comes to using ChatGPT in a way that actually feels authentic. I’m sitting down with Kinsey Soderberg, the founder of Authentic AI and the creator of the Genius Brand Blueprint, a tool that helps entrepreneurs train ChatGPT to sound like you, understand your offers, and create content that’s actually on-brand.

We’re talking about how to turn ChatGPT into your digital mini-me, how to reclaim hours of time each week (without sacrificing your voice), and why it’s time for more women to embrace AI as a tool and not something to be afraid of.

In this episode, Kinsey breaks down everything from:

• What the Genius Brand Blueprint is and how to use it to train ChatGPT
• The biggest mistakes people make when trying to use AI in their business
• How to save 15+ hours a week with AI while still sounding like YOU
• Overcoming guilt around using tools that make life easier
• How to use AI to write your emails, captions, show notes, and even fill out forms without the burnout

This episode is part workshop, part pep talk, and all the way inspiring. If you’ve been curious about how to use AI in your business in a way that feels aligned, this is your episode.

Follow Kinsey on Instagram: https://www.instagram.com/authenticaiforentrepreneurs/

Grab Kinsey's Brand Blueprint: https://authenticaiforentrepreneurs.com/ai-brand-blueprint/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In today’s episode, I’m sitting down with Dejeune Harris, the founder of Your Style Is Forever and a personal stylist for high-achieving women and execs who want their wardrobe to match their purpose. She is super clear on who she serves and what she does, but like so many of us, she was stuck on how to actually show up online in a consistent and impactful way.

We did a full Instagram audit: refining her bio, cleaning up her highlights, tightening her pinned posts, and mapping out how she can start showing up more powerfully without doing the most.

If you’re a service-based business owner who knows you’re good at what you do, but you struggle with staying consistent online or positioning yourself clearly—this one is for you.

Inside the episode, we break down:

• How to update your bio + pinned posts to actually convert profile views into leads
• What should (and shouldn’t) be in your highlights
• Easy ways to show up behind the scenes even if your work is intimate or client-based
• How to use things like quizzes + checklists to grow your email list on autopilot

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Ever feel like you're drowning in client work or constantly doing the most manually in your business?

In this episode of The Side-HustlHER Podcast®, I’m joined by systems strategist and HoneyBook pro Kenniqua Lewter—someone who helped me majorly in the early days of my business.

From her YouTube tutorials to her podcast, Systems Rehab, Kenniqua has built a reputation for helping service-based business owners finally get their back-end organized so they can serve dream clients without the burnout.

Inside this conversation, we’re diving into:

✨ How systems do way more than make life easier like creating capacity and cashflow
✨ What most service providers get wrong about streamlining
✨ How to stop leaving money on the table (even if you’re not tech-savvy)
✨ How to serve clients better with the right tools

If you’re stuck in hustle mode and want to start operating like the CEO you know you are, this episode is your permission slip to do business better.

🔗 Episode Links & Resources

• Follow Kenniqua on Instagram: @kenniqua.lewter
• Listen to The Systems Rehab Podcast: https://podcasts.apple.com/us/podcast/systems-rehab-systems-and-strategies-for-online/id1780786191
• Need help setting up HoneyBook? Learn more about Kenniqua's services: https://www.yoursystemspro.com/home

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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What if your business could feel good again—and still be profitable?

In this episode of The Side-HustlHER Podcast®, I’m sitting down with business strategist, podcast host, and founder of The Passion Pursuit, Haley Thomas—someone who truly gets what it means to build a business from a place of alignment instead of anxiety.

Haley is known for helping multi-passionate creatives turn the dreams they’re scared to say out loud into businesses that are rooted in joy, not just hustle. And trust me, this convo is packed with permission slips to slow down, get clear, and finally take purpose-led action.

We’re diving into:

✨ What it really means to build a business from purpose—not pressure

✨ How to navigate pivots when your passion shifts

✨ Why mindset is the thing that pushes you forward

✨ The clarity you need to get unstuck and start moving again

Whether you’re just dreaming or knee-deep in the what now? phase of your business journey, this episode is your reminder that you don’t have to grind your way to success—you can pursue it with intention.

🔗 Episode Links & Resources

• Follow Haley on Instagram: @thepassionpursuitco
• Listen to The Passion Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-passion-pursuit-podcast/id1679569909
• Learn more about Haley’s mentorship and programs: https://thepassionpursuitco.com/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Thinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow.

We talk about:

• The major difference between a boosted post and a Meta ad
• How to prep your brand before you spend money on ads
• Budgeting basics and how to calculate your client acquisition cost
• Common mistakes that waste your ad spend
• Why knowing your audience is everything
• What makes a winning ad (and how to test your content)
• The one tool every founder should be using before hitting “publish”

Resources Mentioned:

• Emma's Free Profitability Calculator: https://atlas28.myflodesk.com/profitabilitycalculator
• Follow Emma on Instagram: https://www.instagram.com/atlas28inc
• Connect with Emma on LinkedIn: Emma Atlas

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’re still out here sending manual emails, chasing clients for payments, or trying to run your business off vibes and voice notes... this episode is for you.

I sat down with Jennifer Skinner, founder of Day to Day Assist, who is a beast when it comes to building systems for service-based entrepreneurs. Jen shares how she went from juggling jobs in college to becoming the go-to operations expert for helping overwhelmed business owners get their back-end together.

Whether you’re just getting started or you’re trying to get out of the chaos of doing everything yourself—this convo will help you finally put some structure in place without feeling like you need a tech degree to do it.

We talked about:

•  The 3 systems every business needs to run smoothly
•  How to improve your client experience without adding more to your plate
•  The first step to take when you’re ready to get your systems together
•  Why people aren't coming back (hint: it's probably not your pricing)
•  How to stop doing everything manually and start automating like a boss
•  And how systems can actually help you stand out in a crowded industry

If you're tired of dropping the ball, feeling behind, or just doing too much—this one’s a must-listen.

Links & Resources:
💡 Take Jen’s FREE Profitable Systems Quiz: https://www.daytodayassist.com/profitable-systems-quiz

🧠 Jen's Operations Advisory: https://www.daytodayassist.com/systematize-your-business-course
📲 Follow Jen on IG: @daytodayassist
🌐 Website: daytodayassist.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way.

I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with actionable gems.

In this episode, we cover:

• How she built a six-figure business with just 250 email subscribers
• Why segmentation is the secret to email marketing success
• How to build a high-quality email list
• The best opt-ins to use to grow your list
• Best practices for sending, warming your domain, and analyzing your metrics
• The surprising truth about open rates, click-throughs, and unsubscribes
• Creative lead magnet ideas you can try this month

Links Mentioned:
👉 Try Flodesk free + get 50% off your first year with my link: www.cdcreativecoagency.com/flodesk

USE THE CODE: SIDEHUSTLE

 👉 Connect with Dawn on Instagram: @techsavvycreative

Tag us on IG if you tune in! @carliann.creative + @techsavvycreative

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!