Content Lab: Social Media Marketing for Service Providers

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In this episode of The Side-HustlHER Podcast, I chat with the incredible Ro Shah, a former McKinsey consultant and software engineer turned full-time entrepreneur. Ro has made over $500,000 in sales within just three years and specializes in helping women of color entrepreneurs create systems to scale their businesses successfully. If you’ve ever felt like posting on social media and waiting for clients to come isn’t working, this episode is for you!

In This Episode, You’ll Learn:

• The difference between proactive and reactive lead generation.
• How to use simple systems and automations to consistently generate new leads.
• Why waiting for clients to come to you is hurting your business.
• The power of collaboration and networking for growing your business.
• How to build a sustainable strategy that doesn’t leave you burnt out.

Connect with Ro Shah:

• Instagram: @theroshah
• Website: www.theroshah.com
• Special Offer: DM Ro with the code "CARLI" for a special lead generation and automation offer!

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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In this episode of The Side HustlHER Podcast®, we dive into the power of visibility and how it directly impacts your business growth. If you've been feeling like your marketing efforts are going unnoticed, this episode is a must-listen. I will be breaking down the difference between visibility and marketing, sharing actionable strategies to increase your brand’s visibility, and explaining why being consistent and intentional with your approach matters.

In this episode, you'll learn: 

• What is Visibility and Why It Matters
• The Difference Between Visibility and Marketing
• Strategies to Increase Visibility
• Other Marketing Channels Beyond Social Media
• How to Leverage Paid Ads for Visibility

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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In this episode of The Side-HustlHER Podcast®, I sit down with Coach Lee, a productivity and accountability coach who also works as a full-time criminal defense attorney. If you’ve ever wondered how to juggle your corporate job, business, and personal life without feeling completely overwhelmed, this episode is for you!

What You’ll Learn:

• How to uncover hidden time in your day to work on your goals.
• The biggest time-wasting habits that are holding you back.
• How to set boundaries and build a schedule that actually works for you.
• Why productivity isn’t just about doing more but being intentional with the time you have.
• The importance of consistency and building systems to support your productivity.

Resources Mentioned:

• Connect with Coach Lee: Legally.Me
• Book a 20-Minute Productivity Audit with Coach Lee: Book Here

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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Going viral sounds like a dream! More eyes on your content, a flood of new followers, crazy engagement. But here’s the truth: Going viral doesn’t guarantee success or sales—and I learned that the hard way.

In this episode of The SideHustlHER Podcast, I’m sharing what happened when I went viral TWICE! Both videos racked up millions of views. And guess what? I made $0 from them.

It was a wake-up call that virality alone won’t build your business. You need to be prepared to capitalize on that attention.

Here's what you’ll learn in this episode:

• Why Going Viral Isn’t Always Beneficial: What happens when you go viral for content that doesn’t align with your brand.
• The Mistakes I Made: Not having my business ready to capture and nurture new followers.
• What I’m Doing Differently Now: How to be prepared to convert new attention into clients and sales.
• Creating A Workflow: Why you need to have a lead magnet and an automated workflow to capture leads.
• Building Community Over Followers: Why building relationships matters more than numbers.
• Using Email Marketing Effectively: How to nurture new followers even if you don’t go viral.

If you've ever told yourself, “I just need one viral video to blow up my business,” then this episode is definitely for you.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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Feeling overwhelmed by your marketing strategy? In this episode of The SideHustlHER Podcast, I'm breaking down my Q2 marketing strategy and revealing what I'm stopping, starting, and prioritizing to grow my business in a more intentional and sustainable way. If you’ve been feeling stretched thin, overwhelmed by all the platforms, or just tired of doing too much and not seeing results, this episode is for you!

In This Episode, You’ll Learn:

• Why Vanity Metrics Don't Matter: How I’m ditching the obsession with likes, views, and follows to focus on real connections and sales.
• Cutting Out What Doesn’t Work: Why I’m letting go of trying to be on all platforms and focusing only on what’s effective for my business.
• Narrowing Down My Marketing Channels: Why I’m choosing to focus on Instagram and podcasting over all other platforms.
• Creating A Referral Program: Why word-of-mouth marketing is gold and how I’m incentivizing referrals with cold hard cash.
• Pitching My Offers Directly: The power of reaching out directly to potential clients rather than relying solely on the algorithm.

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve ever felt drained by social media but still want to grow your business, this episode is for you! In this conversation with Andria Singletary, a visibility strategist and podcast expert, we dive into how to market and grow your business without being social media dependent.

Andria shares her personal journey—how she built her business, pivoted from podcast management to visibility strategy, and created a marketing system that allows her to reach the right audience without the constant pressure of social media. If you’ve ever felt like you "have" to post constantly to attract clients, Andria is here to tell you—there’s another way!

Here’s What You’ll Learn in This Episode:
✔️ The biggest downsides of relying on social media for leads
✔️ The power of SEO-driven platforms like blogging, YouTube, and podcasting
✔️ How to leverage collaborations, networking, and speaking opportunities to grow your business
✔️ Why referrals are one of the most underrated marketing strategies
✔️ How to build an email list that actually converts into sales
✔️ The key to creating a marketing system that doesn’t burn you out

✨ Meet My Guest, Andria Singletary:
Andria is a wife, mom of two, and visibility strategist who helps women grow their businesses without relying solely on social media. After pivoting from podcast management, she now teaches entrepreneurs how to increase visibility through SEO-driven marketing strategies, podcasting, and collaborations.

If you're tired of chasing algorithms and want a sustainable way to market your business, this episode is for you!

🔗 Connect with Andria Singletary:
Podcast: Marketing Without Socials for Moms
Threads: @MamaTurnMompreneur

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode of The Side-HustlHER Podcast, I sit down with my friend and fellow entrepreneur, Courtney Darden, a Houston-based makeup artist, educator, and mompreneur, to talk about what it really takes to balance a full-time job, motherhood, and a thriving beauty business.

Courtney’s story is so inspiring because she’s been in the beauty industry for over 10 years, growing her business from the ground up—without relying on a huge social media following. She shares how she built a loyal clientele, mastered time management, and learned to set boundaries to avoid burnout. If you’ve ever wondered how to juggle it all while still growing your business, this episode is for you!

Here’s What You’ll Learn in This Episode:
✔️ How to start and grow a beauty business without needing a huge social media following
✔️ Time management tips for side hustlers balancing a 9-5
✔️ The secret to building a loyal client base and keeping repeat customers
✔️ How to set boundaries and avoid burnout while growing your brand
✔️ The power of faith, mindset, and discipline in business success
✔️ How content creation helps position you as an expert in your field

✨ Meet My Guest, Courtney Darden:
Courtney shares how she built a thriving beauty brand through word-of-mouth marketing, how she manages her time as an educator, entrepreneur, and mom, and the lessons she’s learned over the past decade in business. She also introduces her Beyond the Artistry Learner’s Guide, a must-have resource for aspiring beauty entrepreneurs who want to start and grow their business the right way.

If you’re ready to take your side hustle to the next level, you don’t want to miss this conversation!

🔗 Connect with Courtney Darden:
Instagram: @imperishablebeautybar
Beyond the Artistry Learner's Guide: Beyond the Artistry

🔗 Let’s Connect!
Instagram: @carlidorlynn
Podcast Instagram: @thesidehustlherpodcast
Website: www.cdcreativecoagency.com

🎧 Subscribe & Leave a Review!
If this episode gave you some insight, motivation, or a new strategy to try, let me know! Subscribe, leave a review, and share this episode with a fellow side hustler who needs to hear it. Your support helps The Side-HustlHER Podcast reach more women ready to grow their businesses!

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?

In this episode of The Side-HustlHER Podcast, I sat down with Soraya, a content creator, and NICU mom who turned one of the most challenging seasons of her life into her biggest breakthrough. From being laid off from her six-figure job to navigating an unexpected pregnancy and the heartbreaking loss of her son, Soraya shares how faith, surrender, and obedience helped her step into a purpose she never saw coming.

We get real about:

• How losing her job pushed her to fully pursue content creation
• Why pivoting in your brand and purpose is not failure—it's alignment
• The role of faith in navigating seasons of uncertainty
• How Soraya built a thriving online community after surrendering her own plans
• Why showing up as your real self will always open the right doors

This episode is a must-listen for any woman feeling lost, unsure, or stuck in transition. If you’ve been waiting for a sign to trust God’s timing, this is it.

Follow Soraya on Instagram: @sheissolarya
Follow me for content and marketing tips: @carlidorlynn

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Have you ever wondered what it really takes to balance motherhood, marriage, business, and content creation—and still build a life you love? This episode is for you!

I sat down with my friend Laurin Jo, content creator, travel enthusiast, and the queen of affordable travel, to talk about her journey from single mom to content creator and entrepreneur. 

Laurin shares how she started out blogging and pitching brands (before she even knew what she was doing!) and how she’s been able to land major partnerships with brands like Disney, Target, and more.

We also dive into:

• How to start creating content—even if you have zero followers
• The power of pitching: How Laurin landed her first brand deal
• The shift from influencer to UGC (and why it’s the future of content creation)
• How to balance marriage, motherhood, and business without losing yourself

If you’re feeling stuck or overwhelmed in your content journey, this episode is a must-listen. 

Follow Laurin on Instagram: @laurinjo
Follow me on Instagram: @carlidorlynn

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: www.cdcreativecoagency.com/challenge

Challenge starts March 1st! Sign up now and let’s make social media simple.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Starting a business is exciting, but ignoring the legal side of things can cost you big time. Many entrepreneurs make costly mistakes simply because they don’t know what they don’t know.

In this episode of The SideHustlHER Podcast, I’m joined by El-Elyon, Esq., a trademark and business attorney who specializes in helping small business owners protect their brands, secure trademarks, and navigate contracts with confidence.

If you’re serious about protecting your brand and setting up your business the right way, this episode is for you.

• The difference between a trademark and a business name registration
• The most common legal mistakes entrepreneurs make (and how to avoid them)
• Choosing the right business structure (LLC, sole proprietorship, etc.)
• Why contracts and agreements are essential for every business owner
• Tools and resources to legally protect your brand
• El’s expert advice for new entrepreneurs navigating business law

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

Challenge starts March 1st! Sign up now and let’s make social media simple!

Not sure what legal steps to take when starting your business? Download this Legal Checklist & Guide to get a clear roadmap of what to do, when to do it, and how to protect your brand. Download it here: Legal Checklist & Guide

Need legal help for your business? Connect with El-Elyon for personalized legal guidance.www.elelyonesq.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!