Content Lab: Social Media Marketing for Service Providers

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In this episode, I sit down with someone who has played a huge role in my journey into entrepreneurship — Mr. David Pack, founder of Trinity Financial Consulting. From retired Army officer to banking executive to full-time entrepreneur, Mr. David Pack shares how he prepared for the leap, why he believes in Kingdom-led wealth, and what it really looks like to build a life and business rooted in stewardship.

We talk about:

• How to know when it’s time to leave your 9-5
• The principle of seed, time, and harvest (and why most people skip the “time” part)
• How to move from survival mode to an abundance mindset
• What true wealth means 
• The importance of preparation, budgeting, and reducing consumption
• Why owning 100% isn't always the win — and how partnerships multiply purpose

If you’ve ever felt the tug to do more with your gifts but didn’t know how to prepare financially, this episode is your blueprint.

Guest Info:
David Pack is the founder of Trinity Financial Consulting, where he helps churches across the country secure financing and build financial infrastructure. He also teaches Kingdom principles for wealth building through his second initiative, Kingdom Living & Wealth Building.

📧 Contact: [email protected]
🌐 Website: trinityfinancialconsulting.com

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🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

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What do you do when life forces you to pivot? In this episode, I’m sitting down with digital marketing expert, podcast host, and visibility queen Michelle Thames. We’re diving deep into how she went from unexpectedly getting fired to building a thriving six-figure business by leaning into her network, showing up authentically, and trusting God every step of the way.

If you’ve been trying to figure out how to market your business, build visibility, or just get clarity on your many passions — this episode is your masterclass.

In this episode, we cover:

• How she used networking to land major brand deals and build her agency
• The difference between marketing and visibility (and why it matters)
• What to focus on when you’re just getting started with your brand
• How to monetize your multiple passions the right way
• Tips for confidently networking — even if you're introverted
• The faith and mindset shift required to stay in your lane and block out distraction

Links & Resources Mentioned:
🎧 Connect with Michelle on Instagram: @michelleLthames
📣 Join her FREE 7-Day Audio Visibility Challenge: https://bitter-haze-8573.kit.com/121e29e7ac
🎙️ Listen to her podcast: https://bleav.com/shows/social-media-decoded/

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve been feeling overwhelmed by how to actually use ChatGPT in your business — this episode is for you.

In today’s conversation, I’m joined by Irena, a ChatGPT educator and small business strategist helping solopreneurs work smarter, not harder.

We talk about how she built her business teaching solopreneurs how to use ChatGPT to simplify everything from content creation to business systems.

What You’ll Learn in This Episode:

• How solopreneurs can use AI to create time freedom
• The real reason your ChatGPT results don’t sound like you (and how to fix it)
• How to train ChatGPT with your tone, voice, offers, and values
• How to use ChatGPT for SOPs, email automations, FAQs, and beyond
• How to overcome your fear of AI and use it ethically and effectively
• Why she says ChatGPT is just as revolutionary as the invention of the internet

Tools & Resources Mentioned:

•  Irena's Instagram: https://www.instagram.com/the.sologenius/
• ChatGPT Solopreneur Club: https://www.thesologenius.com/the-chatgpt-solopreneur-club
• ChatGPT Brand Builder (FREE template): https://subscribepage.io/vYogyw

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Is your Instagram working for your business — or just sitting pretty?

In this live social media audit episode of The Side-HustlHER Podcast, I sat down with Kiana (@CaladoraXBeauty), a luxury hairstylist and brow artist based in Connecticut, to give her content strategy a complete glow-up.

Kiana's goal? To grow her brand beyond the chair by launching her own hair extension line, hosting henna brow trainings, and building a business that actually gives her more freedom. But like many beauty pros, she was struggling with how to show up online in a way that attracts dream clients and drives bookings.

We covered:

• How to optimize your Instagram bio for search and conversions
• The one tweak that can instantly improve your profile’s SEO
• What type of content helps you stand out in a crowded market
• How to inject more personality into your page (without being cringey)
• The secret to rotating hashtags so you don’t get shadowbanned
• Why email marketing might be your most slept-on strategy
• Creative ideas to boost engagement and build trust with new followers

Whether you're a hairstylist, beauty pro, or side hustler looking to improve your content strategy, this episode is packed with practical tips you can apply today.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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Are you leaking money in your business without even realizing it?

In this episode of The Side-HustlHER Podcast, I'm joined by my business bestie and financial coach Abigail Sarage of Tailored Financial Solutions. Together, we pull back the curtain on the financial habits that make or break your business in the first year — especially if you're building your brand while still working full-time.

We talk about:

• The money mindset shifts you must make before launching your business
• Why separating personal and business finances is non-negotiable
• How to avoid shiny object syndrome and budget smarter from day one
• Ways to financially prepare before you go full-time in your business
• Common money mistakes side hustlers make (and how to fix them)
• How to use your 9-5 income to fund your business goals strategically

We also dive into the power of stewardship, how to avoid going into debt for your business, and what it really looks like to track your finances as a founder (yes, even if you hate spreadsheets 👀).

Abigail also shares a free downloadable resource that’s helped so many women get clear on their money:

• “Where is My Money Going?” Budgeting Spreadsheet: https://tfsjourney.com/budget
• Take her “Do I Need a Financial Coach?” Quiz to find out where you stand: https://www.tfsjourney.com/quiz

Bonus: Mention “Side-HustlHER Podcast” when booking a discovery call with Abby and receive 20% off your service!

🔗 Connect with Abigail:

• Instagram: @tfsjourney
• Website: www.tfsjourney.com

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this solo episode, I’m taking you behind the scenes of my own business and giving you a cozy, unfiltered look at what’s actually working in my marketing right now. I recorded this in my pajamas (yes, seriously) because I didn’t want to miss the chance to pour into you while everything was fresh on my mind.

If you’ve been feeling overwhelmed with your marketing or unsure about what to prioritize, I’ve got you. In this episode, I’m sharing the five marketing strategies that are currently moving the needle in my business — no fluff, just the real stuff that’s working.

Here’s what I’m breaking down:

• Why in-person events (both attending and hosting) are helping me consistently book new clients
• How paid ads are helping me reach new people without exhausting myself creating endless content
• Why email marketing still outperforms social media in my business (and probably yours too!)
• How I’m using SEO and Google reviews to boost my visibility and show up in more search results
• How I’m rewarding client referrals and turning happy customers into repeat clients

Whether you’re just getting started or looking to refresh your strategy, this episode will help you cut through the noise and focus on what really matters.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston! 

We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy.

We dive into: 

How 201 Loft House got started (spoiler: it started with a real need!)

• Why marketing a local business is different from an online business
•  The power of in-person networking, local ads, and community building
•  Content strategies that actually attract local clients (not just views!)
•  Why consistency beats perfection every time
•  How Novi is expanding her brand by focusing on experience and community

If you’re building a local business, trying to grow your visibility, or wanting to create a loyal fanbase in your city — this episode will give you the roadmap.

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you're balancing a full-time job and building a business, this episode is about to bless you! Today, I’m pulling back the curtain and sharing the exact systems and tools I use to keep my brand running smoothly — even while working my 9-5 and chasing my little one around.

I'm diving into the behind-the-scenes structure that helps me stay consistent, organized, and sane as a side-hustling entrepreneur. From content creation and client management to email marketing and finances — I’m giving you the real rundown.

In this episode, we cover: 

• My favorite tool for email marketing and building my community (hello, Flodesk!)
• How I manage clients, contracts, invoices, and proposals all in one place using HoneyBook
•  The recording and hosting tools I use to keep my podcast workflow simple
• The content creation apps that save me HOURS every week
• Automation tools that help me run my business while I’m at work (or sleeping!)
• How I track my business finances without drowning in receipts
• Plus — the website platform I swear by for building beautiful, functional sites (even if you're not tech-savvy)

If you've been feeling overwhelmed trying to “do it all,” this episode will show you how the right systems can change everything — without needing a big team or endless hours at your desk.

—

Mentioned in this Episode:

• Try Flodesk and get 50% off your first year: Click Here
• Check out HoneyBook for client management: Click Here
• Record your podcast interviews with Riverside: Click Here
• Host your podcast with Buzzsprout: Click Here
• Automate your workflows with Zapier: Click Here
• Set up your DM automations using ManyChat: Click Here

—

P.S. If this episode helped you, take a second to send it to a side-hustlin' friend who could use some support too! And don’t forget to subscribe + leave a review — it helps us get this show in front of more amazing women building their dreams. 🖤

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us Fan Mail

In this week's episode of The Side-HustlHER Podcast, I’m sitting down with Rockie, a licensed esthetician and makeup artist who's shifting her business toward skincare and self-care essentials.
⁠
Rockie came to the audit feeling stuck on what to post, how to position her services, and how to make her page actually work for her. In this live social media audit, we walked through exactly how to clean up her Instagram profile, strengthen her messaging, and start attracting the right clients — without feeling overwhelmed.

If you've ever felt confused about how to brand yourself when you wear many hats (or struggled to figure out what your audience really wants to see), you’re going to love this conversation!

⁠
 In this episode, we cover:

• How to clarify your main offer and niche without limiting yourself
• Why your profile name and bio matter so much for visibility
• What keywords you should be using in your Instagram bio to actually get found
• How to clean up your services list so you don’t confuse potential clients
• Easy content ideas for beauty pros and service providers (even if you hate being on camera!)
• How behind-the-scenes content, testimonials, and simple branding tweaks can level up your page
• Bonus tips for long-term growth like email marketing and collaborating with local influencers

If you want your social media page to not just look good but actually generate more business, you’ll want to grab a notebook for this one! 

Resources Mentioned:
→ Sign up for a FREE Social Media Audit: cdcreativecoagency.com/audit
→ Join the Weekly Marketing Newsletter: cdcreativecoagency.com/newsletter

Connect with Today’s Guest:
Follow Rockie on Instagram → @skinloungebyrockie_

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve ever wondered why your dream clients aren’t finding you—even though you’re posting consistently—this episode is for you.

In today’s conversation, I’m diving deep into how to make your social media profile fully SEO-friendly. Not just your website or your blog—your Instagram, TikTok, LinkedIn, and even Pinterest profiles can (and should) be optimized to show up when your ideal audience is searching for you.

I’m breaking down:

• What it really means to have an SEO-friendly profile
• How to find the right keywords your audience is already searching for
• The exact spots to add keywords (name field, bio, links, and more!)
• How to make your link in bio actually work for you
• Bonus SEO tips for your captions, hashtags, and overall content strategy

Visibility isn't just about posting more. It's about being found when it matters most.

If this episode helped you, don’t forget to subscribe, leave a review, and share it with a side-hustling friend who needs to hear it too!

____________________________

🔗 Follow Me On Socials:
Instagram: @cd.creativeco 

📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day

📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!

📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk

📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat

🎧 Don’t Forget to Subscribe & Leave a Review!