How can you capture a reader’s attention? What motivates them to keep reading down a page? Better yet, how can we achieve that across our content marketing efforts?

Storytelling in content. 

Scott Nyberg, Content Marketing Manager and Senior Writer at Salesforce, believes you should always introduce the problem in the lead and never stop innovating. After all, any good marketing messaging is based on storytelling. 

Pain points and their solutions should be at the heart of brand storytelling and every content marketing strategy. It’s always better to help your target audience solve their problem instead of just focusing on your products or services. 

Let’s talk about the art of storytelling, how doing your research shows when it comes to innovation, and why it’s important not to be boring. 

There’s no way you can listen to this conversation without becoming a better storyteller. Tune in below!