Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

By Braiden McKee | Marketing Tips for Real Estate Agents and Lead GenerationBusinessMarketing
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Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents episodes

  • 129: Content Marketing Trends for Real Estate in 2025

    What are the marketing trends in 2025 for the real estate industry? That's exactly what we are going to cover in today's podcast episode. We'll be talking about content marketing trends for both social media and other online content marketing as it relates to real estate marketing for lead generation and conversion. Listen in and let me know what marketing trends you're seeing in the real estate industry this year.


    🌟 Download the FREE Content Marketing Roadmap for Real Estate Agents Guide


    Content Marketing for Real Estate is The Go-To Podcast for Real Estate Professionals Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder?You’re in the right place! In Real Estate Marketing, we’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm.Hi, I’m Braiden McKee, a real estate marketing educator, and I’m here to help you cut through the noise and grow your business online. On this podcast, you’ll learn:• Proven strategies for real estate SEO that will increase your visibility• How to leverage online marketing to attract qualified leads and convert them into clients• The latest tools and tactics for real estate lead generation• How to streamline your marketing so you can focus on what matters most—growing your business• Ways to build an authentic, engaging online brand that stands out in a competitive marketWhether you’re just starting out or looking to refine your marketing approach, this podcast will provide actionable insights to help you grow and thrive. Let’s build a thriving real estate business that generates leads, builds your brand, and keeps clients coming back for more.Ready to grow your real estate business? Let’s dive in!

    18 min
  • 128: Ultimate Guide: Real Estate Content Marketing Made Simple

    Learn the foundations of creating a simple and effective content marketing strategy for lead generation as a real estate agent. In today's episode, we'll cover real estate marketing basics like:

    • What IS a content marketing strategy?
    • Why content marketing is so powerful for real estate agents
    • The 3 phases of successful content marketing
    • How to build out your own marketing plan and strategy

    • 🌟 Download the FREE Content Marketing Roadmap for Real Estate Agents Guide

      The Go-To Podcast for Real Estate Professionals Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?Want to grow your business while working smarter, not harder?You’re in the right place! In Real Estate Marketing, we’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm.Hi, I’m Braiden McKee, a real estate marketing educator, and I’m here to help you cut through the noise and grow your business online. On this podcast, you’ll learn:• Proven strategies for real estate SEO that will increase your visibility• How to leverage online marketing to attract qualified leads and convert them into clients• The latest tools and tactics for real estate lead generation• How to streamline your marketing so you can focus on what matters most—growing your business• Ways to build an authentic, engaging online brand that stands out in a competitive marketWhether you’re just starting out or looking to refine your marketing approach, this podcast will provide actionable insights to help you grow and thrive. Let’s build a thriving real estate business that generates leads, builds your brand, and keeps clients coming back for more.Ready to grow your real estate business? Let’s dive in!

      25 min
    • 127: REBRAND: WELCOME to Content Marketing for Real Estate (previously The Modern Real Estate Mama)

      Welcome to the NEW show: Content Marketing for Real Estate. This change has been something I've been considering for about a year and I'm excited to share with you.


      Listen in for a podcast episode with all the details about this change and what to expect going forward!


      The Go-To Podcast for Real Estate Professionals Who Want to Master Online Marketing and Lead Generation
      TOP REAL ESTATE MARKETING PODCAST
      Ready to take your real estate business to the next level with effective online marketing?
      Tired of struggling with SEO, lead generation, and marketing strategies that don’t work?
      Want to grow your business while working smarter, not harder?
      You’re in the right place! In Real Estate Marketing, we’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm.
      Hi, I’m Braiden McKee, a real estate marketing educator, and I’m here to help you cut through the noise and grow your business online. On this podcast, you’ll learn:
      • Proven strategies for real estate SEO that will increase your visibility
      • How to leverage online marketing to attract qualified leads and convert them into clients
      • The latest tools and tactics for real estate lead generation
      • How to streamline your marketing so you can focus on what matters most—growing your business
      • Ways to build an authentic, engaging online brand that stands out in a competitive market
      Whether you’re just starting out or looking to refine your marketing approach, this podcast will provide actionable insights to help you grow and thrive. Let’s build a thriving real estate business that generates leads, builds your brand, and keeps clients coming back for more.
      Ready to grow your real estate business? Let’s dive in!

      20 min
    • 126: Should You Have a Real Estate Website in 2025?

      Marketing: In today's podcast episode, we're discussing if you should have a real estate website in 2025. If you're asking yourself, "Do I need a website for my real estate business?" this episode is for you.


      We're diving into a few points like:

      • How a real estate website gives you credibility
      • The power of owning your own website
      • Using a website as a content hub
      • How a real estate website can improve your SEO

      • Listen in today!

        Join ⁠The Breakout Agent Membership⁠

        The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation

        TOP REAL ESTATE MARKETING PODCAST

        Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder?

        You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout. 

        17 min
      • 125: Setting Real Estate Goals for 2025: Reframing your Approach to Goal Setting

        Are you planning your 2025 real estate goals or reflecting on your business from this last year? In this episode, we're discussing how to approach goal setting for REALTOR®s and reframing the typical approach.


        We're talking:

        • Input based goals vs. outcome based goals
        • Short-term vs. Long-term focused goals
        • Building lifestyle goals into your real estate goal planning

        • Listen in to this episode as you reflect and prepare for 2025 real estate success.


          Join The Breakout Agent Membership

          The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead Generation

          TOP REAL ESTATE MARKETING PODCAST

          Ready to take your real estate business to the next level with effective online marketing? Tired of struggling with SEO, lead generation, and marketing strategies that don’t work? Want to grow your business while working smarter, not harder?

          You’re in the right place! I’ll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout. 

          31 min
        • 124: 3 Hidden Gaps (and Opportunities) in your Real Estate Marketing Strategy

          Do you feel like you're doing EVERYTHING when it comes to real estate marketing and lead generation but NOTHING is coming to fruition? In this episode, we're discussing 3 hidden gaps (and the opportunities they present) within your current real estate marketing strategy.


          In this episode, we're discussing:

          -Why it's important to review your marketing strategy

          -Why you need to create local AND real estate content

          -The truth about lead follow-up and conversion

          -Why real estate agents need high-value and long-form content in their marketing plan


          Listen in and enjoy!


          ✨ Interested in booking a CLARITY coaching call? For personalized marketing coaching, advice, and planning, email me [email protected]


          Don't forget to leave a 5 🌟 Rating and Review for the show so that we can help more agents with their content marketing strategy for more real estate leads!


          29 min
        • 123: Real Estate Marketing without Social Media in 2025

          Read & Save the Blog Post Here: Real Estate Marketing without Social Media

          Are you burnt out from social media and algorithm changes? Are you tired of feeling like your on Instagram for hours each day?


          In this episode, we're discussing marketing for real estate agents without social media in 2025.


          We'll cover topics like:

          -Real Estate Marketing Ideas without Social Media for 2025

          -Why relying 100% on social media is dangerous for your real estate business

          -Content marketing strategies that include SEO and long-form content

          -Why email marketing for real estate agents should be a priority in 2025

          -And how you can take action to create a well-rounded 2025 marketing strategy


          If you want to learn more about evergreen, real estate SEO, searchable and long-form content, I want to invite you to join The Breakout Agent membership today!

          39 min
        • 122: Creating a Real Estate Planner with Taylor Johnson from The Mompreneur Paper Co

          Do you feel like you're missing the secret to balancing your real estate business with motherhood? Or like there's not enough time to do everything you need in your home and your business?


          Today we're talking to Taylor Johnson, a Houston, TX real estate agent and founder of The Mompreneur Paper Co. In this epsiode, we're talking:


          Taylor's Background Story & Experience in Real Estate

          Creative Childcare Solutions for Realtor Moms

          Balancing Motherhood & Real Estate

          The Mompreneur Paper Co Planner: How it started & Taylor's vision for this product

          Incorporating your Kids into Real Estate Activities

          Future Goals & Advice for New Real Estate Moms


          Listen in and connect with our amazing guest, Taylor Johnson, Founder of The Mompreneur Paper Co


          Follow The Mompreneur Paper Co & Taylor Johnson on Instagram

          35 min
        • 121: Mastering Real Estate Farming and Relationship Building with Kasie Gray

          In this episode of the Modern Real Estate Mama podcast, Braiden and Kasie Gray dive into the world of real estate farming, postcard marketing, and relationship building. Kasie, a broker associate from Ukiah, California, returns to the podcast to share her journey and strategies that have helped her build a successful real estate business. Starting her career at just 18, Kasie leveraged her background and community involvement to create a brand that is both recognized and trusted in Ukiah, California. The discussion covers a range of topics, including the importance of postcard marketing, tips for real estate farming, and the value of building authentic relationships within the community. Kasie also offers insights into her various volunteer efforts, as well as her advice for other moms in real estate on how to balance work and family life. This episode is packed with practical advice and personal anecdotes, making it a must-listen for real estate professionals looking to enhance their marketing efforts and community presence.


          Connect with Kasie on Instagram.

          Get Kasie's Postcard Marketing Plan here.

          Use Code Braiden15 for our Merch Collab with Kasie.

          00:00 Welcome Back to the Modern Real Estate Mama Podcast
          01:06 Kasie's Journey into Real Estate
          03:44 Balancing Real Estate and Community Involvement
          07:05 The Power of Authentic Marketing
          10:59 Launching a Farming Kit for Real Estate Agents
          16:50 Tips for Effective Real Estate Farming
          20:57 Building Relationships and Consistency
          32:58 Advice for Moms in Real Estate
          42:14 Final Thoughts and Contact Information for Kasie

          45 min
        • 120: Listen if You're Struggling to Get Real Estate Clients

          Unlocking Success: The one thing that might be preventing you from attaining real estate clients and leads right now
          In this episode I'm sharing essential tips for agents feeling stuck in the early years of their career. We outlines common struggles and provides actionable advice on boosting client acquisition through content creation. This episode emphasizes the importance of increasing online visibility, refining messaging, and leveraging social media platforms like Instagram and Facebook. I encourage agents to draw inspiration from real client conversations to generate engaging content. Braiden reassures agents that caring deeply about their clients is a foundation for success and provides strategies to align their passion with effective marketing practices, ensuring their real estate business thrives.
          00:00 Overcoming the Real Estate Agent Trap
          00:53 Introduction
          01:50 Understanding Your Value as an Agent
          07:19 The Importance of Being Known
          09:01 Creating Content for Your Real Estate Business
          15:46 Practical Tips for Content Creation
          19:28 Final Thoughts and Next Steps
          Join The Breakout Agent marketing membership

          21 min

        About Content Marketing for Real Estate | Lead Generation and Marketing Tips for Real Estate Agents

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        Content marketing for real estate agents who want leads without cold calling, door knocking, or becoming a full-time influencer. A working agent shares what's actually generating leads: YouTube, SEO,…