Content Marketing Mastery

Content Marketing Mastery

By Ceyhun Yakup Özkardes-CheungBusinessMarketing
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Content Marketing Mastery episodes

  • Why we all should kill SEO in 2021! Interview with Ben Hirons

    Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021!

    ☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

    👉  Why we all should kill SEO

    👉  Check these SEO core components

    👉  Don’t do it for google; do it for your customer

    👉  How entrepreneurs should start their journey

    👉  How important is Google My Business?

    👉  Lessons from the year 2020

    👉  Trends for the future

    You can find more information about Ben Hirons on his website: due-north.co/  

    🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

    Got value, please 👍

    🧑‍🤝‍🧑 Let's connect to see more content like this 😁

    #seo #marketing #digitalmarketing #business #sales #entrepreneur #contentmarketing #google #googlemybusiness #seotrends

    51 min
  • What niches work best for online courses?

    👉  Use the external motivation that people have

    👉  3 different segments:

    • 1. To help people pass exams or interviews
    • 2. Hobbies
    • 3. Unique and specific outcome with a special method
    • You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      6 min
    • How to identify the correct price for your online course?

      👉  Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell)

      👉  How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills;

      👉  What kind of shoppers do you want? Wallmart shoppers or luxury shoppers?

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      6 min
    • Why your mail list is your most important asset

      👉  It is much easier to engage with people

      👉  They are asking for products or services

      👉  Use the data and create an evergreen system

      👉  Building your audience is much easier

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      5 min
    • How to create content for my online course?

      👉  What is the outcome that you want to give?

      👉  The starting point of your target audience

      👉  How to reverse engineer the outcome that people want?

      👉  Make sure that you bring people from A to B (Define A and B)

      👉  Use fiverr.com and outsource most of the work!

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      4 min
    • How to find information about your niche?

      👉  Check out Facebook groups and the excitement of the people

      👉  Ask yourself: Are people engagement

      👉  Benchmarks: How many people are looking for your topic?

      👉  Check Adwords for the costs for ads

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      4 min
    • People don’t buy information! They buy the outcomes!

      👉  Main benefit: Productizing your knowledge

      👉  You put out an online course and sell it again and again

      👉  Perfect business model

      👉  Collect questions from the client; Create something that people asking for

      👉  Give them what they want

      👉  People don’t buy information; they either buy transformation or outcome;

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      🎧🎧  You can listen to the whole interview here:

      8 min
    • How to create online courses and sell them? Interview with Tom Lipelt

      Tom Lipelt is the founder of several businesses and helps entrepreneurs to create and market their video online course.

      ☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

      👉  Why is it important to create online courses?

      👉  How to find information about your niche?

      👉  How to create content for my online course?

      👉  Why your mail list is your most important asset

      👉  How to identify the correct price for your online course?

      👉  What niches work best?

      You can find more information about Tom Lipelt on these websites:

      Smart Brand Marketing - (Marketing/Traffic/Conversions Services)

      SEO Singularity Plan - (Improve your visibility - designed for small businesses and influencers)

      We Market Online Courses - (Upgrade your sales process & get more students)

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #onlinecourses #seo

      45 min
    • How to build your PR foundation

      👉  You need to be PR ready

      👉  You have to have a PR structure on your website

      👉  Is your website converting?

      👉  Do you have a powerful Call-to-Action?

      👉  Do you have a follow up sequence after people optin?

      21 Day PR Action Guide: https://bit.ly/PRActionGuide

      Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

      Online Press Kit Database: www.SearchPressKits.com

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

      🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7

      5 min
    • How to land your message on Dr. Phil, Oprah or Wall Street Journal?

      👉  Really clearly formulate the value that you provide

      👉  Ask yourself: What value can you bring?

      👉  Ask yourself: What is your message and why is it unique?

      21 Day PR Action Guide: https://bit.ly/PRActionGuide

      Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

      Online Press Kit Database: www.SearchPressKits.com

      🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

      Got value, please 👍

      🧑‍🤝‍🧑 Let's connect to see more content like this 😁

      #pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

      🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7

      3 min

    About Content Marketing Mastery

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    I love all topics around Content Marketing and PR.