👉  The job of the media is not to promote your service; their job is to deliver value for their audiences

👉  Ask yourself: How can you bring value to their audience?

👉  Ask yourself: How can I add value with my personal story; which tips, techniques, lessons can I give their audience?

21 Day PR Action Guide: https://bit.ly/PRActionGuide

Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

Online Press Kit Database: www.SearchPressKits.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7

👉  Give them everything they need

👉  Make their job easier

👉  Use Searchpresskits.com

👉  Create a welcome page for journalists on your website with news and stories about yourself and your business

👉  Add a Q&A section on your website

👉  Add pictures they can use

👉  Add all the ways how journalists can contact you

👉  Create a one-pager which journalists can print and take it to meetings

21 Day PR Action Guide: https://bit.ly/PRActionGuide

Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

Online Press Kit Database: www.SearchPressKits.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7

👉  Budgets are shrinking

👉  What are the most economical ways to get attention?

👉  The media is like having an influencer who speak about your product or company

👉  If you want to build a business then PR is not essential, but if you want to build a brand PR is critical!

21 Day PR Action Guide: https://bit.ly/PRActionGuide

Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

Online Press Kit Database: www.SearchPressKits.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-PR-ready-with-your-company--Interview-with-Drew-Gerber-emvcu7

Drew Gerber is CEO of Wasabi Publicity Inc www.WasabiPublicity.com and helps clients to be featured in traditional media like Dr. Phil, Oprah, Wall Street Journal or Inc.

☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

👉  Why is it important to think about PR?

👉  Why you need a presskit for your pr strategy

👉  Biggest PR mistake that entrepreneurs make

👉  How to land your message on Dr. Phil, Oprah or Wall Street Journal?

👉  How to build your PR foundation

21 Day PR Action Guide: https://bit.ly/PRActionGuide

Schedule a meeting with Drew: www.WasabiPublicity.com/Schedule

Online Press Kit Database: www.SearchPressKits.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #marketing #branding #writers #writing #contentmarketing

👉  Hunger

👉  Curiosity

👉  Feedback loops

👉  Passion in your niche

👉  Direct marketing knowledge

👉  Humility

👉  Show your work with pride

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

👉  Build deep relationships with the people you work

👉  Take a zoom call and speak with them;

👉  Start a conversation proactively

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

👉  Assess your assets and contents

👉  Check your list: personal friends, Instagram follower, Facebook follower

👉  Go to people and ask for feedback

👉  Who is in the market in your niche with a big following? Where you’re not directly competitive but can bring value

👉  Do an affiliate or email swap with somebody

👉  Cheap marketing: spending a few hundred dollars on Facebook ads

👉  Going on a podcast and public speaking

👉  Attend online events as a speaker

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

👉  Treat your email list like family members

👉  Utilize

👉  Enhance

👉  Appreciate

👉  Refer

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

👉  Use the RFM model

👉  Segmenting your list is based on transactions

👉  How they buy and how much they spend?

👉  Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently

👉  Frequency: A multi-buyer who bought more than once is also more valuable

👉  Money: How much did they spend?

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn

👉  It is all about quality building

👉  The numbers are not important

👉  On the ground list building

👉  Use your list as a tool to build a connection with your audience

👉  Do email swaps with other entrepreneurs

👉  You really want people who are really interested in your topic

👉  Be congruent and consistent with sending mails

You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn