Content Marketing Mastery

👉  Everything has changed through Covid-19

👉  People are way more used to do virtually purchase

👉  Remember: The biggest companies started in tough times

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Knew that there will be a positive shift into the digital world

👉  See at as a relief to do projects that were in the pipeline

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Think about digital business models

👉  Most public speakers don’t know how to package their knowledge

👉  Use public speaking for testing your offer

👉  Create teaching and training courses

👉  Coache people through a zoom call

👉  Create Membership sites (normally lower priced as a training course)

👉  Organize group coachings (interacting with each other; giving educational content)

👉  Organize online Live Events

👉  Organize challenges; extracting something from your training material

👉  Write a book

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Choose one format first: Blog articles, videos, podcasts

👉  Repurpose your content;

👉  Use screen share so that people hear only your voice if you don’t want to be in front of camera

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Trust is the holy grail in social; never break the trust that you have;

👉  Segment your list; communicate to people who purchased from you different than people who are new in your list

👉  Build upsells and cross-sells

👉  Build trust and authority with content

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here:https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

Transcript:

So what are some of the mistakes that entrepreneurs make when it comes to the topic of social selling? So what are the mistakes that they make? Often times that you see.

Okay, so the biggest mistake you can make socially. All right, we're talking about social here. The sale part will figure we'll touch.

But the biggest thing you can screw up is the trust back. If people are already trusting you, you don't want to jeopardize their trust. Trust and social selling is the holy grail. That's the one thing. Once you establish the trust, never break it.

Okay. And sometimes you could destroy the trust by just making a bad offer right? Just like I bought something from you. I trusted you.

And then all of a sudden, you threw something into the mix that wasn't even related to our relationship. And suddenly I don't trust you. People do that emails all the time.

They'll they'll, you know, instead of segmenting their list, they just send everything out to everybody. And they end up breaking the trust of people that have already purchased from you. You should talk to people that have already purchased from you completely different than somebody that is brand new that you're trying to make aware of a product.

Yes. Definitely. Yeah. Cool. And when? When it comes to trust building, is that something that you I mean?

Yes. It's obviously to do it through content that you create. But do you have a special structure or when you think about trust in social? Do you have do you have a strategy?

I got a strategy for that goes all the way through that selling and trust is a part of that. All right. I mean, you think about the old school sales funnel right.

So at the top, you have awareness the next level is interest, consideration, preference.

Why selling means helping people

👉  Be more scared about being broke

👉  Learn to skill! What is the source of your fear?

👉  Create an offer in order to help them!

👉  Selling means helping other people

👉  Most of the time we are afraid that people don’t buy

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

Transcript:

I have many conversations where people are very scared from selling. So what? What do you what do you suggest to entrepreneurs who think of selling not as a good thing? Maybe there scared. What lessons do you give these people?

Well, if you're scared of selling, you should be more scared of going hungry and being broke. Okay, so that will help you get over selling first.

You know, because if you are broke and destitute and have no food, I guarantee you're gonna sell something, or you're gonna beg for something, right? So you wanna you wanna avoid that?

So learn to sell, because the first thing you have to think about is what's the source of your field? Why why? Why do you feel selling? Not saying you when I say that.

Listen, you know, figure out what the source of that is and figure out how to deal with it. Then keep your perspective okay, because I had a problem getting on stage and asking for money, right? I had that problem.

Then, you know, I had this paradigm shift because it was, like would get off stage and didn't make a offer right.

And then people would ask me, follow me like, oh, john, you know, that was great.

You know? How can I how can you help me? How can I need this? This is this is so good. And I was like, okay, well, you know, i'm leaving people hanging by not having an offer, you know, it's like all of a sudden, I couldn't help those people because I didn't make sure that I had an offer to help the people.

And that's when you're talking about, you know, just regular, you know, when you're selling information or what you know, so that's one way.

But I mean, even if you've got a product that can save someone's life, that could make them look better, make them feel better about themselves.

Why won't you help those people? See, that's a paradigm shift. I have to tell you about my product. I'm not helping you. So it's not selling.

What is social selling?

👉  Social is just the platform to use

👉  Selling is just selling! Social selling is a technology switch on an old school topic

👉  Sales are always social interactions

👉  Social selling is leveraging technology for generating transactions

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

Transcript: 

So when it comes to this topic of social selling. So there are many definitions. What what is your? What is your definition of social selling?

Well, see, here's the thing. People get three words or forwards, kind of. They think they're all the same thing.

So you've got social media, social networking, social marketing, right and social selling or social commerce, which I like to call it right.

But the thing is, they use those words interchanges, and they're not. If you take off the thing that's common on all of them, you just take off social.

Then you get left with the media, networking, marketing, and selling. And those things are completely different things. Social is just the platform that we use. Selling is just selling right.

So social selling is a technology twist on an old school thing, right? Sales have always been social.  I don't know anywhere. Well, maybe if you walk up to a machine when you buy a coke out of the machine, that's about the only time I think it's not social.

Anytime somebody's on the other end of that transaction, it's a social interaction, so social selling is all about, you know, leveraging your social interaction for the transaction.

Like that, absolutely so because we're not. Because, quote on quote, I don't have a business, or I don't know how to make business.

Business means just interaction between two people because people are making business with people. That's basically what is the most important thing about selling.

John Lawson is the “go to” authority when it comes to online selling success in the Digital Age. He is the bestselling author of “Kickass Social Commerce for Epreneurs” and I had the chance to ask him specific questions about social selling!

☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

👉  What is social selling?

👉  Why selling means helping people

👉  The holy grail in social

👉  How to start with content?

👉  How to monetize your knowledge?

👉  The biggest lessons from Covid-19!

👉  A huge transformation in the business world

👉  If you make something for everybody, nobody cares

👉  Why context is key for your success

👉  Why you need ads to scale your business!

👉  Why failures are part of the game

👉  Trends in social selling

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

👉  What is it that you want to say?

👉  Why do want to say it?

👉  What is that people get from your content?

👉  Start with the end in mind!

👉  Ask yourself: How to make things even better?

You can find more information about Gina Gardiner on these websites:

https://genuinely-you.com

https://enlightenedleadership.co

https://ginagardiner.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj

Twitter (link): https://twitter.com/Genuinely_You

YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel

Facebook (link): https://www.facebook.com/genuinelyyouprograms/

Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/

Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault

Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957

👉  Think about selling like helping people

👉  Rather than seeing it as selling; let people know that you have something that people help to achieve their goals

👉  Instead of push something just offer help;

You can find more information about Gina Gardiner on these websites:

https://genuinely-you.com

https://enlightenedleadership.co

https://ginagardiner.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#pressreleases #media #publicrelations #pr #marketresearch #onlinemarketing #mindset #onlinemindset #coaching #authenticcontent #contentmarketing

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-be-genuinely-you-and-create-authentic-content--Interview-with-Gina-Gardiner-envcrj

Twitter (link): https://twitter.com/Genuinely_You

YOU TUBE: https://www.youtube.com/channel/UCSUvrwWOKQb6SrfYeXRZyHg Really love to increase subscribers and traffic to my You Tube Channel

Facebook (link): https://www.facebook.com/genuinelyyouprograms/

Linked In (link): https://www.linkedin.com/in/ginagardinerassociates/

Tumblr: https://www.tumblr.com/blog/enlightened-leader-success-vault

Apple: https://podcasts.apple.com/us/podcast/thriving-not-surviving-with-gina-gardiner/id1344885957