Content Marketing Mastery

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉  It is not only about quantity; it is all about quantity AND quality!

👉 Gary is constantly liking sharing, and commenting on comments! That’s the reason why people love him so much

👉 He created a valuable PDF about how to create 64 pieces of content a day; you can find the link in the comment section;

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq

Here is the link to this amazing PDF from Gary Vee:

https://www.garyvaynerchuk.com/how-to-create-64-pieces-of-content-in-a-day/

Transcript:

Yeah, I absolutely agree with that. And I think in terms of content as well, I said this on another podcast. You know, if you're creating one piece of content, whether it's a video or whatever, every week, then you have at the end of the year, 52 videos and you had some practice. It's great.

But if you create, you know, three videos a week, you know, or try to do a thing where you do it once every day.

Not, only are you building your skill. You know, you're doing three times more. You're getting three times more pieces of content. You're building your skill.

And you know, if you're posting every day on any platform, it's gonna love you. You know your algorithms are gonna love you. You're gonna get tons of traction, followers, clients, whatever you are looking for.

A lot of times, the more you post, the more successful you are on different platforms like Gary Vee says to post, like 40 or 50 times a day, sometimes on different platforms.

I don't know if I agree with that. That feels excessive to me. What do you think? So Gary has, I mean he polarizes people that's for sure.

But I like him and I also respect him within the industry because he's a, in my opinion, one of the big, big guys.

And I also read this pdf that you mean where he explains how to create? I think 64 pieces of content each day. Yeah, so I think, well, I mean, when you're starting and somebody gives you this you will be overwhelmed.

So I think when you like people like us, it's I think we have to check it and challenge this. And in my opinion, there are many parts which I think are very, very good.

For example, he doesn't say that only quantity is the most important thing. But he posts and then he watches what is happening?

So this is something that many people miss. They just push. They push their content but they don't they don't like when people are commenting on their posts.

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉 Create video content that shows you and your interview partner adding value to your community

👉 Many people are forced to stay home and go online! So, they have to decide if they trust you or not based on videos, audios, and articles that you published.

👉  Make sure that you solve the problems of your target audience

👉  Go watch some of Brian Bogert’s videos on his channel! He creates amazing videos!

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq

Transcript:

And do you think there's like in terms of finding that balance to build trust online? Is there a like process that you use to help people decide what they should do, like what type of content they should produce?

It comes down to your target audience. That's always the thing. But I recommend video. I mean these days. I mean, through corona.

Many people are forced to stay at home, so they are surfing online and many more businesses going online, and many people are not sure. Can I trust this person?

Who is this person? Can I trust him or her? And I trust somebody when I see him or her. So I would recommend starting with video and video is for many people.

Many people are scared to stay in front of a camera and to speak. But I think in the long term if you can, if you can train your video skills in front of a camera, this is the best thing that you can do in my opinion.

And that's also what I always recommend. But some do it some don't, which is fine. I feel a little bit strange when I say video is a trend because I already started 10 years ago.

So my first job in a tv station, it was 2009 and I realized there already. Okay, I must be good in front of a camera. This was a must for me, and since then, I’m practicing it.

It's not perfect, but I’m becoming better. And that's the most important lesson. Also for the people who are watching this. You become better when you do it.

That's the most important thing to remember. Yeah, there are so many times in, like, different situations in life where we're looking at doing something and we're thinking about it and we're waiting and you can't really?

Most of the time you can't get good at something unless you actually do it. No matter how many books you read about making videos or how many TikTok videos you watch or whatever like until you practice and you put something out there, that's when you start to like things have to start.

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉  Don’t overcomplicate the process. It’s very simple.

👉  Choose a topic. Start recording videos about your topic. Get some feedback. Start again!

👉  You don’t have to know all the details about content creation in order to start producing something valuable!

👉  It is better to start instead of being perfect!

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq

Transcript:

What else do you think they struggle with? I know. My clients, my clients struggle with, like, thinking that they're posting too often or worrying that their content isn't perfect. Do you have other issues that you have encountered?

They think after one month, producing two podcasts, it has they have to find a sponsor, for example. It has... Yeah, or they're posting one.

They're posting one video, and they're thinking, this is not going viral. Why? It looks like that. So I think you have to be.

It's like a skill. That, and you have to. And the weird thing is, when it comes to digital skills, everybody thinks it's like in the matrix that you put a stick USB stick and then you have all the knowledge, all the experience.

But you have to train people. You have to train yourself. Also for these digital skills. That's the important thing. And many don't realize this, but it takes effort and it takes time.

Yeah, it takes time. It takes effort. It takes failing. You know people, people wanna look good online. You know, everyone's posting their yachts and Lambos and stuff like that or, you know, they're perfect family or whatever it is. And everybody wants to look good and to look, I think sometimes do you know, like, you know, when people go the opposite direction, you know, everybody looks really good. Usually. And then some people, they're like, oh, I have to look vulnerable.

And I have to look like people should trust me and love me and like, you feel closer to me. So I’m going to share something. But then they go, like, too far, like overshare another direction. And it's like, oh, god, that was way too much information.

Yeah. I feel like people need to find a balance in the middle, not showing off some fake stuff, not over-sharing.

You need to find something in the middle. Yes, absolutely. I think it's a yin and yang. So you have to find the balance between both. Think of it as a diary.

You don't have to share 100% of the things that you are writing down in your diary. So maybe 80% is enough. Keep some secrets.

Yeah, keep it. Yeah,

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉  Think about the struggles that you and your target audience share

👉  Include the story of your struggle and how you overcome it into your content

👉  Showing yourself vulnerable is a strength

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq

Transcript:

And like, when I know exactly what you mean, right? Like telling, clients, for example.

Okay, well, yeah, you have this great offer, but stop with this crappy content that's all about you and start making it about the clients, do you have any difficulty trying to get your clients to see things from that point of view?

Yes, of course, all the time. So at the beginning is always like tension. So you have to convince them almost that they have to create content that has nothing to do with them.

So forget all about this hero marketing, so I am the best. I'm the biggest. I'm the strongest. So, tell stories that are related to your target audience that makes maybe you also vulnerable so that you show weakness. That's also fine.

If it's included in your content strategy, this is totally fine. But many struggles with this.

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉  In my opinion, a podcast is a great way to earn trust in your marketplace!

👉  Interview guests and learn more about their wishes and goals so that you create perfect offers for them!

👉  Record the interview with zoom so that you can use video and audio for your own social media channels;

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/How-to-build-trust-in-the-digital-world--Interview-with-Yakup-zkardes-Cheung-ep1cdq

Transcript:

Awesome so for people who are starting out with their content. Or maybe they're just they've been in business a long time, but they haven't really. They know they should be doing more content.

What are your tips for them if they're feeling like, oh, holy crap? There's just so much to do. So if they didn't start yet right?

If they're starting out with content, okay, yeah, I would start with a podcast, so this would be the easiest. So if you if you're starting out because the podcast, it's the easiest to produce because you can record like this zoom call.

You can take the audio and you can publish it on your podcast host. And you already have one episode. So this is a very good starting point podcast because you get you, you get in connection with like-minded people.

You speak with them, you interview them and maybe they'll become your clients because, I mean, you're spending one hour very close asking questions and then recording this and publishing it.

So maybe they also become your dream clients. You never know. So this would be my advice that you start your own podcast related to your business. So if you, for example, if you I mean my podcast is content marketing mastery. So I’m focusing on the area of content marketing because that's my area. But you can focus on your area and start your own podcast.

That's a great thing. Yeah, and for people I know in those types of groups where people say, I’m thinking about starting a podcast and then there waiting, like, six months, you know? And they want to get their podcast art and they wanna hire, audio editor.

And they need to find out. You know how sponsorship works and which platform they should host on. There's a lot. I mean, listen, there's a lot of questions when you're starting out.

And you and I can go, we could start a podcast in one minute. You know, it's, really easy to do. You just get grab an app, record yourself.

Push published. But some people want to overthink that do you have any advice for them? Yeah, just do it. I mean, just instead of listening to this episode start your own podcast would be my advice.

☝️☝️  Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. ☝️☝️  Really thank you Beck for this great opportunity!!

Questions and topics that we spoke about:

👉  Do you know this new way to build trust online?

👉  The truth about showing yourself vulnerable

👉  Ever struggled to create content? Watch this!

👉  The BEST way to generate trust in a digital world

👉  Why Gary Vee is so successful!

👉  A powerful way to generate constant new clients

👉  Why action is more powerful than strategy

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app!

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #garyvee #trust

👉  The good and the bad things

👉  Shift mentality from a victim to ownership

👉  We can all be our own savior

👉  Do I blame other people or situations?

👉  Ask yourself: Am I my own savior? If not, how do you become your own savior?

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

It's this idea of, and I've said this for a long time, the terminology is now changing. I think everything begins and ends with you, right?

And so when we realize that we realize that the good things that happened to us and the bad things that happened to us begin and end with us as well. So it's this concept of shifting from the victim mentality to the ownership and accountability mentality.

Right? And so many people have been like, how did you move through what you've done? I talked about it like I learned not to get stuck by what happened to me, but instead get moved by what I could do with it.

And so the reality of it is like this. This concept that I'm playing with is that we all have the ability to be our own savior. Right?

We don't need to rely on somebody else to pick us up. We don't need to rely on somebody else to pull us along. Like if we actually center and really connect with the fact that we are our own saviors, we can and will be our own saviors.

Then we are the ones who are gonna be responsible for the outcomes in our life. Good, bad, or indifferent. And so I would just ask anybody who's listening today to really take tall on your life. And look at. Hey, am I in a victim mentality? Do I place blame on other people for where I'm at? What's happening? Do I feel like life is fate and it's just happening to me?

Or do I feel like I can influence control that? And once you have the answer to that question, then you apply the lens of okay, what if I was my own savior?

What if I was my own savior? What would I be able to do if I could fix these problems? If I could put myself in the best position to succeed? That's what I wanna leave people with.

👉  “I am “ statements (I am strong, capable, strong …)

👉   Growth mindsets

👉  Focus more on the process instead of the outcome

👉  Reward the work they give effort

👉  We get in life what we put into it

👉  Book recommendation: Mindset by Carol Dweck

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

And I asked. I asked myself. Okay. Is he teaching some entrepreneur skills to his children? And if yes, how? So because I also have a little son. So that would be interesting. Also for me. So I wouldn't call it entrepreneur skills. I would call it life skills. But we're super intentional about it, right. So and I think that those things apply holistically.

And that's just, like, generally our philosophy. So, yes. You know, both of my kids have been doing "I am" statements from the time they could talk, and I am statement is an answer to who are you question.

Right. So I could ask: Yakup who are you? And you could answer that question based on who you are today and the things you've already done or based on who you want to become. The things you want to accomplish.

Both are equally powerful. And so literally. Since the time my kids have been talking, we've been doing I am statements like I am strong.

I am worthy of. I am brave. I am. I am capable of. Right? And we've got certain statements that we say every morning before we go to school and you know, it was pretty cool because my son, when he was in preschool, we picked him up from preschool, and that was one of the exercises that they did in his class. And his teacher came up to me as I was picking him up and said, you won't believe what happened today. I was like, what? She said. We always ask people to just complete the statement I am.

And she said, four and five-year-olds completely struggled with this and she said, but not your son. Your son rattled off.

I am strong. I am brave. I am kind. I am unlimited. I am the manifestation of my thoughts. I'm like he literally rattled off like six, and she was like, blowing away.

👉  See your videos like a one-shot; like a keynote

👉  We make mistakes; that’s ok and makes you authentic

👉  Trains your video skills on camera

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

So one thing is very interesting. One-shots. So this is also something that I learned from Brendon Burchard. That you shoot the video like when you deliver a keynote, you don't have chances to get back and say something in a different way.

You deliver your message, and if there's a moment where you're not focused, that's it. You don't have a second chance. And why don't you figure out the exact same way on camera so that you produce one-shots, that you just have this one bullet, nothing else! And when you produce videos with this mindset, it becomes much better in the long term.

And then and then it translates to your life skills as well. I couldn't agree with that more. I think that's exactly the case. And, you know, if you even watch some of my last ten videos, there's a couple of them where I make a mistake and I, like, call it out in the post-editing right. I mispronounced a word or something, and I didn't even realize it until my editor went and started working on it, you know, and it's like and we just make a joke about it because we're human.

Right on stage. I make mistakes like we make mistakes, roll with it, don't get caught up in it, and just, you know, it's not that big of a deal.

And I think you're exactly right. Like, that's part of the reason I do one take now on Bogert's bullets. It is what it is. I don't even re-watch them anymore.

Like I used to watch him, pick him critic him, edit him. Now, I'm at the point where my content guy, literally, I send it off.

👉  Think about different content formats: Video, audio, written content

👉  Writing articles: where is my place of expertise? Where did I or my clients overcome struggles? Longer form version with action steps. Repurpose the article into videos, keynotes, or other formats

👉  Audio/ Video: longer-form content within online courses; giving actionable tools (10-20 minute videos)

👉  Short-form videos: 100% Freestyle

👉  Borgert’s bullets: Topic, good quote,

👉  Think about your relevance or credibility for your audience

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

Okay. You already mentioned it several times when it comes to content creation. So the interaction with the audience is very important, but also the topics. So how do you come up with ideas?

Because this is something that many people struggle with. I don't know the topics. I don't know what to write about or to shoot my video about.

So do you have a strategy or how do you come up with content ideas? Yes. So and I look at content in multiple different mediums because we have video content, audio content. We've got written content and I think I look at those through slightly different lenses.

No pun intended there. But it's one of those things where, you know, for articles, in particular, I look at articles and the ones that we write, the ones we've been published that have been published in Forbes and other things have been really around a structure on, like, where is an area of expertise that I have either working with clients, overcoming something myself, something with study and human behavior performance.

And how can we create, like, a longer-form piece of content that can actually give actionable tools that somebody can read and consume in a different way, right? People read and consume differently than how they watch and consume or hear and consume.

And so you know, we'll write the content I work with. I work with a copyrighting team to be able to help, like take my thoughts and put them into some sort of a structure. They're still my words. My, my, my, my thoughts, my lessons.