Content Marketing Mastery

👉  Life is all about how to show up

👉  Background: 67 feet behind him

👉  Camera: 7 feet in front of him

👉  See people on a 50-inch television, which is 6-7 feet in front of him

👉  It looks like the partner is sitting on the other side of the table; like on the crosstable having a conversation;

👉  It is all about engagement!

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

So you mentioned something. You're also giving virtual keynotes at the moment because of covid-19, okay. And are there any changes that you recognize and that you or lessons that you learned in the last couple of months through covid-19? So presenting virtually I mean the connection, you don't have an audience in front of you. It's different. You look into a camera.

So do you have some lessons from this process from virtual events? Yeah, absolutely. So first and foremost. I mean, you commented on my studio and my nice set up that was one of the first things I did after covid hit was shifted the way I did things. And it's been through a couple of different evolution, so I'll talk about that first and then I'll talk about some of the lessons that I've kind of extracted because it's partially technology, partially like the application as well.

So when I first started doing it, all I did was the camera, and I was still working on a 27-inch iMac, and I had a different background and I was just kind of the backdrop of my room.

It wasn't an actual, like a studio set up. And so then I started to evolve from there, and I was like, you know, I need to get a backdrop. I need to make sure that I've got things set up appropriately.

You know, that's a real shelf. When you and I last talked, you asked me that I went back and pick the book up off of the shelf, right. I didn't want a virtual background.

I wanted my technology to help differentiate me because I look at life. It's like life is all about how you show up, right? The first thing is that you show up.

The second thing is, how do you show up, like how present, how active, how engaged are you?

👉  What is the context?

👉  Have a 2-3-sentence version of your story

👉  3-minute version of your story for an f.e. a podcast

👉  Keynote: Longer form. Tell the story in 3rd person. Makes it more reliable for people and takes a stronger connection in the reveal moment

👉  Book recommendation: Resonate Nancy Duarte

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

When you create your content, for example, you're creating, you have this beautiful video background and how intentionally do you tell your story as a part of yourself? So is it something that you always tell? And there is a shorter version, and when it comes to a keynote, it is. It is the long version. So how do you choose this for yourself?

Yeah, I think it's all about context and, like, what's the audience? And what's the purpose, right? So I think there will be times that I'll embed my story as like a literally, almost a sentence where it's like: I was run over by a truck. My arm was ripped off, right? There's a slightly more robust version than that.

There's a version that I just told, which is often a similar platform that I tell on these types of venues, right, like podcasts and different types of audiences, where we can compress it in three minutes or less so that it's more of a soundbite and people can capture the whole story, but they get enough context to understand it.

And then yes, to your point, when I give a keynote whether it's live or virtual, I often tell that story in a much longer form. And I give different elements to the story than what we heard today because you have to imagine with as crazy as this story is the three-minute version that I told today or roughly, however long it was, right? There's a lot of details missing, right, and there's a lot of details that actually our formative and meaningful as it relates to like stories and movement in that story.

And so I tell it completely differently from the stage. What's interesting, too, is when I tell it from the stage and again, I'm gonna call that virtual or live. That's the one place that I tell the story. Third-person.

👉  Mental and emotional shift: What we went through is what made us unique!

👉  Be aware of your own story and accomplishments

👉  What are the stories in your life that you went through? The struggle moments in your life?

👉  Once you have a list of stories. Look at the events! How did I grow through the event?

👉  Become intentionally and structure the story that people get teaching lessons

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

So when you reverse engineer this process, what steps would you give other people other entrepreneurs so that they can come back to this kind of story for themselves?

What advice would you give? Yeah, so, by the way, I also think it's interesting. I'm gonna make one comment before I'm gonna answer the question.

There was a long time I didn't think my story mattered. There was a long time. I didn't think I could use my story to help other people. And I've been on stage since I was seven years old, and I don't say that to impress. I say that to impress upon the point like I was literally on stage because my story was unique and I was from a very young age and there was still a lot of times where I felt like my story wasn't that important or it wasn't that big of a deal.

And so often I never led with my story so often, people, I would have friends for 5,6,7 years who would never know about my accident, my injury, my arm at all, because it wasn't something that was like talked about a whole lot. It just was something that was a part of me. And so the reason I say that is I have a crazy, unique story that I obviously have learned how to tell in a way that can have a true impact. But I want to just say for anybody who thinks their story isn't that important, that big of a deal. Mine is one of the most unique I've ever heard.

And again, I don't say that to impress, I say to impress upon the point and I still didn't think it was working. So there's a mental and emotional shift that we've got to move through. That's the first place we have.

👉  Your story matters! Have this mindset no matter what people say to you

👉  There will be people on the planet who resonate and learn from your story

👉  What is the lesson to learn from your story?

👉  Stories are the best teachers that give lessons

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app, or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Do you need support with your podcast? In my free whitepaper, I show you the five things that you need for your own podcast and attract your dream clients: https://yakup1988.kartra.com/page/podcast

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Our-own-stories-are-the-best-teachers-that-we-have--Interview-with-Brian-Bogert-eoh8un/a-a490sm3

Transcript:

There are many people out there, I think, who have a story, but they think, well, it's not like this story, so it is not that big and that emotional it is much smaller.

And what advice would you give to these people when they're when they don't want to share it with other people, you know? And so I'm going to say if people don't want to share it, that's on them. I'm gonna give that piece. But I think there's a lot of people who think that their stories don't matter.

I think that's the root of what I really want to address. If that's okay, I think there's a lot of people who are like oh, my story is not that important it's not that big. It's just something that happened to me. It's not as profound, you know, and here's the reality, and that's why I say that exact statement when I talk about my story, mine is very big.

It is extremely unique. But whether you are suffering from a divorce, financial loss, it doesn't have to be a physical trauma. It doesn't even have to be trauma.

It could literally be a struggle and a story and ways that you overcame. The reality of it is, is we can all learn from our collective stories, and there will, no matter what, be people on this planet that will be able to identify or relate to your story in some way.

Now there's not. A lot of people can relate to getting a limb completely ripped off. But what I've learned from it and the other pieces on a journey or what people connect to not the actual story, right, because that's what's important is one of the lessons that we can become aware of from our stories.

And then how do we become intentional? How do we put them into our lives? And the reality of it is, I think, that stories are some of the best teachers we have.

Brian Bogert has spent more than a decade learning the connections of human behavior and high performance and has coached hundreds of professionals in industries from business to athletics to reach their peak potential. I had the chance to interview him in my podcast and get some insights about his inspiring thoughts and concepts!

☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

👉  Why our own stories are the best teachers that we have

👉  How to identify your own story

👉  How to integrate your story into content

👉  How to create a video set-up for virtual keynotes

👉  How to come up with content ideas and formats?

👉  Why you should create one-shot videos

👉  How to teach life skills to your kids

👉  Why everything begins and ends with you

You can find more information about Brian on his website: https://brianbogert.com/

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#highperformance #habits #onlinemarketing #digitalmarketing #business #storytelling #entrepreneur #contentmarketing #humanbehavior #peakpotential #energy #authenticity

👉  Selling on social is still a baby

👉  It is not about likes, it is about selling

👉  Instagram and Facebook are going to take away the like button

👉  Build your tribe and attract the right customers

👉  Privacy is a new trend; People want personalized content

👉  Speak to one person!

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

Transcript:

So when it comes to social selling? What trends do you see? You know, social and selling on social. Believe it or not, it's still in its infancy.

Okay, it's still a baby. There's a lot of opportunities, and usually, you're coming to the market with something that's very unique. So it's wide open.

There is a new disruptor coming. I don't who that's gonna be, but there is going to be something towards facebook. I feel like it's coming.

Tiktok. Possible. Possible I don't know if TikTok has actually proven that it can sell. Sell, sell like Facebook. I mean, Facebook. Sell, sell, sell, right, Instagram.

And don't get it twisted when we talk about Facebook. We're talking about Facebook and Instagram together, right? So, I mean, that thing just sells like crazy TikTok.

Fantastic. I haven't started building there, but I think you were talking about your building right? You think people build their so I mean you could build audiences.

Let me just put this upfront of you guys. Let me just tell you my book right here. You can't see it, but it says it's not about like it's about sales.

I don't care how many people like your damn TikTok media if you ain't selling nothing, I'm not interested, you know, that's just not me.

You know, I don't care that you've got a home. I got 30,000 people in the group. I don't give a s***. Are they buying?

Who cares, right. That's when it comes to sales. So think about that. Instagram and Facebook are going to remove the likes soon.

👉  There are NO highly successful people who didn’t fail at one point

👉  See as a step to grow and don’t see yourself as a failure

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

Transcript:

This is another thing, guys. It's like i'm starting to my nephew and he wants to do t shirts. So he went out and bought a t shirt press. Until I introduced him to print on demand and he went out and got his own part you know, I was talking to his mother. I'm like, you know what?

It is so good that he's out there doing it. She's like, well, what if he failed and lose all that money? I'm like, that's even better, right? Because now you get over it. I don't i've never met a successful, highly successful entrepreneur that didn't fail it. Some failure is part of the game. Yeah, what I meant is failing is fine.

But seeing myself as a failure, it's not a right approach. I think that yeah, yeah, don't take that as a label. That's a fine difference. But a important one.

No, it's huge. That's yes. That's huge, man.

👉  You can’t scale up an organic campaign

👉  If you have a working ad this can increase your business

👉  If you have a working organic post use it also as an ad

👉  You have to spend money to get results

👉  Each platform needs different creators

👉  If you have exhausted one platform than move to another

👉  If you don’t make dollars, it doesn’t make sense

👉  For every dollar you spend you should get at least a dollar;

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Build context so that you reach your people at the right moment

👉  Make them understand what they feel

👉  Make sure that people understand that you understand their needs

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6

👉  Stop being everywhere!

👉  Go deep instead of wide!

👉  Who are you speaking to? Create your avatar!

👉  If you make something for everybody, nobody cares!

👉  We live in times where customer want personalized solutions

You can find more information about John on his website: JohnLawson.com

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#socialselling #social #onlinebusiness #digitalbusiness #sales #digitalproducts #contentmarketing #content #socialmedia #ads

🎧🎧  You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-use-social-selling-for-your-online-business--Interview-with-John-Lawson-eo6sn6