Content Marketing Mastery

👉  Setting goals for yourself

👉  Measuring ourselves and not comparing with other people

👉  Taking baby steps

👉  Being resilient when you face challenges

Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

You can find more about Tai on these websites:

Close the gap foundation: https://www.closethegapfoundation.org/about

Matter: https://matterapp.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback

🎧🎧  You can listen to the whole interview here:

https://anchor.fm/contentking/episodes/Marketing-lessons-from-Apple--Interview-with-Tai-Tran-epls1h

Transcript:

Yeah, that's cool. That's also what you're doing with close the gap, right? Absolutely. Yeah. A lot of our work is to find low-income students before they fall through the cracks. And I think that our goal is not to just come in and teach someone to be a software engineer or marketer, but really helping them find role models in their life to help instill them with confidence, lifelong relationship, and confidence that can carry them through whatever they want to dream of becoming. We don't tell people to come into our program saying that, hey, you have to be this or that.

It's more about, you know, you have a lifetime to discover what you will become. We're just here for this part of the journey to help you have the confidence to figure out what you want to do, right? And I think for us, that's the biggest importance is that you can teach someone to be in an occupation, but that's gonna be fleeting. But if you teach someone to be confident, they're gonna be able to pursue whatever they want in their life, and our goal is to really instill them in that growth mindset to know that you know your dream might change. But as long as you have that confidence, that growth mindset, you can pursue whatever you want, no matter how old, how young you are. And no matter what stage you are in your life, I'm just curious. So when it comes to a growth mindset, how are you doing this? So I mean, do you have strategies? Do you have projects that you implement or how are you doing this?

Yes. So when it comes to a growth mindset, I would say that I like to set goals for myself, but at the same time, it's, you know, it's 2020.

Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life.

☝️☝️  In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️

👉  How to become more confident?

👉  Marketing lessons from Apple

👉  How to become a Forbes contributor?

👉  Your content is your portfolio that never sleeps

👉  How to find your niche for Forbes?

👉  Why we need a new feedback culture!

👉  How to change the culture of feedback?

👉  Trends in digital marketing

👉  The big shift in marketing

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/  Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online

You can find more about Tai on these websites:

Close the gap foundation: https://www.closethegapfoundation.org/about

Matter: https://matterapp.com/

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#forbes #matter #SaaS #marketing #contentmarketing #content #onlinemarketing #forbescontributor #passion #earnedmedia #feedback

The BEST way to generate your dream clients:

1. Start your own podcast

2. Interview your dream clients

3. Analyze during the conversation what they need

4. Pitch them

5. Start again with a new interview

#content #contentmarketing #podcast #earnedmedia

🧑‍🤝‍🧑 The relationship flywheel 🧑‍🤝‍🧑

🧑‍🤝‍🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/

💬 💬 In the first chat, we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬

🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

That's it. That's it. We're done. You that is everything that you and I are doing.

And it works so well, I call it my relationship flywheel, right. Like to me. So by the way, that's my service.

I'm executing that for myself. I'm about to start executing it the way that I executed for clients. Right. But like, I've been doing this right, one person to person and, like, get, you know, I'm a fanatical networker. So it's like I got to know you. Oh, I introduce you to this person, right? Like now, for the last, like, two years i've been doing it on zoom, recording it, chopping it up, and then, you know, same exact thing, man. What?

Like when I would be at a networking event, pre covid and i'd be in a conversation, somebody say something smart, step step to the side of me, and i'd be like, so i'm over here with this person, and you just said cyber hygiene. What does that mean?

You know, and they say, and then I just post that two minute clip on linkedin like I just met this person they're awesome, like yeah, right. That's that's the thing.

Yeah. Yeah. So, like, so now i've designed a whole methodology to execute this as a service that I have been, you know, implementing very deliberately for this $160 million real estate investing fund that's been on the front page of the wall street journal a couple of times.

And, you know, see, this is the core concept, right? But you take inventory of you know who they're trying to serve and who their clientele is. And, like, what else does their clients will want to know about, right? Like, what else do they care about?

Apart from investing in real estate, right? Maybe maybe taxes. How to yeah. Yeah, yeah, yeah. So correct. We've had a tax strategist on.

Yeah, we've had a bunch of clients come on to talk about why, you know, like, they're investing philosophy, but not talk about us, right? Like not like, hey, you know, like, what do you think about us?

🧑‍🤝‍🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/

💬 💬 In the first chat, we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬

🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

I just came up with this wording for it on Friday. But, you know, on that whole theme of you can bond through shared vulnerability.

There was. Did you go away to another city for your university? Or did you stay in the same city? Another city and I also went to another country to china.

Okay, so yeah, kind of far. So you know, never in your life do you ever repeat the feeling of the first couple of weeks of the first year of college.

Because you're you're never again in this situation where everybody, it's new, everything is new to everybody at the same time and you have a blank slate.

Covid is the first month of freshman year of college. Like everybody got, everybody got rocked. So like every everybody got put on. Like, how do I do this now that the chamber of commerce just now so I you know, like everybody had the same feeling it leveled everybody?

And because of that, this has been the best year ever to create a relationship right to like to reinvent yourself to, to go out there and and and level up or get to know something a little bit better. Like I just I really think that man yes. And the podcast is a fantastic way to do this because I have one question that I always ask my interview partners. And this is who do you recommend for my podcast?

And this is so powerful because it I'm getting into the network of geniuses. That's really what it is. Because I would never meet these people when I don't ask this question. So it is a very important question.

And I mean, this is the reason why we're speaking now. Yeah. Yeah. And also interviewing these people who are geniuses in there.

It's like interviewing the avenger's team. Really! Because I mean you have. Yeah. I mean, when you have one hour with iron man, what would you ask him?

Yeah, I mean, it doesn't it's also important what you ask him. But you will get some power from him. You will.

You will learn new skills or the way you think will change. And this already helps you to grow

🧑‍🤝‍🧑 Pablo Gonzales is the inventor of the Relationship Flywheel and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. You can find more information about Pablo on his website: http://connectwithpablo.com/

💬 💬 In the first chat we spoke about content, networking, and the relationship flywheel! Check it out! 💬 💬

🎧 🎧 Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching #networking

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

100% I could not agree more, I think another thing will probably agree with is that doing it through content makes it really, really scalable.

Right? Like that. You know, I came to content just because I’ve always wanted to be best friends with everybody I could meet. And I just want friends.

So so to me, to me, you know, like using content to scale my ability to be likable, to make a relationship with someone, or introduce somebody to somebody else.

Is why you know, it's you know why I’ve made it, you know, core part of my life, right? Like its relationship.

It's like building trust through the content that you create and this the value. This is the currency that we need to need to need to give in order to deliver our message and our products also and our service. Yeah, I like that.

I'm gonna cut that out. Little micro piece of content. Its's content is the currency. Say it again. Well, this is just a one-shot. That's okay. Okay, okay, okay. I'll break it down.

You know, the currency that you have to acquire relationships is the value that you can create for others, and if you could make it into content, those pieces of content become the currency.

This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

What are some different ways just of the top of your head that you think someone could monetize it and give, like, I guess, examples on that?

So one great way is a subscription model. So if you're a thought leader like I’m following a lot of Brendon Burchard, and he, for example, has this what's called high-performance high performance monthly live session or something.

So, like a group, yeah, like a group. But you have you you pay a monthly fee like you're going to the gym or like or it's also called it a little bit also like Netflix.

So you're paying for something and you can consume as much as you want. And you have one session each month where he's teaching 90 minutes or 60 minutes and I think 60 minutes, and he's giving value. And also, although answering questions and giving away also presents in his life sessions and things like that, yeah, very interactive and people, they also get the recording. But if you attempt life, you can get more things.

So this is one way how thought leaders, can very fast, I think can also create extra revenue.

This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

You touched on monetizing like what do you mean by that? What do you mean by tell me a little bit more about what you mean by monetizing the content? Yeah.

So there are different business models for how you can earn money online. So there's, for example, the freemium model.

Okay, that's a combination of free and premium. This is basically the from software companies. So you have a free version of something that you offer in order to get the attention of your customer.

So for example, skype, skype. There's the free version where you use skype. And there's also skype business.

So you have the software industry. This is very common. So many use this. You have a baseline where you offer your service for free. And then if you want more, more minutes per call or something or you want to record the call, then you need skype business. Where you pay something.

Sure, but you can think about this also, about your own business doesn't matter what kind of business you are. You can offer something, but this can be a free consultation.

30 minutes, 30-minute call where you give just advice or strategic lessons and or a free webinar. And at the end, you you're selling some products or, something a coaching session or something like this.

So this is one business model that you create can create. Yeah. That's a great idea. Yeah. The whole coaching session strategy session. I like that.

Yeah.

This is a short interview where Adam Araujo interviewed me about content marketing. Questions that he asked me:

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

What is the number one reason why companies should invest their time and money in putting content? I mean, I know we kind of touched on it a little bit, but, um, I feel this is a bigger topic than then. Just a little bit of what we touched on.

So if a company wants to, create digital revenue so it doesn't matter if you create physical products or not, or just have a consulting business, you can monetize in my opinion everything you want.

So it's important that you create content and think about a business model. So that's the number one thing that you have to focus on because otherwise, you will be out of business.

That's very sad. But that's today the reality because many companies or many at c-level they still think, well, digital business models. That's not our thing. We just have physical products.

I am not sure if this is really long term and really healthy to think about this.

Beck Power, the host of the Amplify Content podcast, interviewed me about content marketing and how to build trust in a digital world. You can watch a short video snippet from our conversation.

👉 Testing things in more powerful than waiting for the perfect strategy

👉 Be ok being messy at the beginning; nobody is perfect!

Do you need support with content? In February 2021 I’m starting my brand new podcast coaching course where I help you create content and generate your dream clients! Just check the link in the comment section for more information!

#content #podcast #contentmarketing #trust #online #digital #onlinemarketing #coaching

You can find more information about my podcast coaching here: https://yakup1988.kartra.com/page/Podcastmentoring

Transcript:

The strategy is overrated. And action is underrated these days. So I would I mean, yes, we need some guidance, but just trying, trying it and doing yourself is the most important thing I think.

And this is just what I wanted to add to what you said just a minute before. Yeah, sure, sure, yeah. Perfect. Yeah. You got to try it and experiment as well because it's not I'm not gonna go viral in the first episode.

Just put something out there. I tell this story, actually, a lot on my podcast is like I used to do stand up comedy.

And, I was really impressed with one of my shows, like my third show or something. I was like, yeah, that was really good.

And the mc comes up to me in the green room, and he's like, yeah, dude, that was good. But like, don't just forget all of these ones that you like, forget all these shows because you're gonna be s*** for 50 shows like you have to after the 50th one then you can start, like, getting good. But he said, do 50 shows and then we'll talk.