Content Matterz

In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who's published more than 700+ episodes. As this podcasting entrepreneur says, “I learn something new from every one of my guests. And that’s an amazing gift.” This is an episode all about the art of podcast learning.

With podcasting, this host and thousands more like him, including myself, get to speak with incredible individuals that we otherwise would not have the opportunity to talk to.

Why should you listen? Simple: to understand the undeniable power of podcasting, to learn from an expert who's successfully harnessed it, and to fuel your own content journey.

Key Topics from the art of podcast learning:

• Why podcasting can be your ultimate platform for learning and connecting
• The importance of consistency in brand messaging
• The credibility of podcasting
• Turning podcast episodes into articles, videos, books, and even more podcasts like this one
• The significance of sharing wisdom and serving others through your platform
• The power of asking the right questions 

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider it is one-third of the almost 9 million people that live in London, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

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Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• The Intimate Power of Podcasts
• Podcasts are a Must in 2023

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram
• Featured Guest! Jim James: LinkedIn | Linktree
• The Unnoticed Entrepreneur: website | YouTube

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “The Art of Podcast Learning”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

If I asked you, "Who's the person you listen to the most in your life?" You might name your partner, a close friend, or maybe a family member. But here's a thought to ponder: Are you sure it's not your favorite podcast host?

This is a blog and episode on the intimate power of podcasts. It's mind-blowing!

Before you dismiss this, think about it. Consider this fascinating fact from one of our recent episodes of Saviors of the Metaverse. If you've been an avid follower and listened to every episode, you've given our hosts a full day of your life. Yes, a whole 24 hours!

Shocking, isn't it? And that's just from one podcast. Let's bring another example into the mix: the beloved podcast superstar, Joe Rogan. If you're a regular listener of his weekly shows, you've willingly fed hundreds of hours of your life to his captivating conversations. That's a huge chunk of time, my friends!

Now, don't worry, this isn't a rant about "wasting time." On the contrary, we're in awe of the raw, intimate power that podcasts hold. Because, well, it's kind of beautiful, right? This close, personal connection you forge with the voice humming from your Apple AirPods, discussing everything from the mysteries of the universe to the latest digital marketing strategies to the state of the economy.

Podcasts offer a level of intimacy that's unmatched by any other medium. And there's something incredibly personal about letting these voices - these stories, insights, and ideas - flow directly into your ears. It's like they're speaking just to you, right? There's a sense of connection there, a bond formed through shared thoughts and stories that's incredibly powerful.

This phenomenon is a testament to the rising influence of podcasts in our lives. Podcasts have truly become an intimate part of our daily routine, playing a role as vital as any close friend or mentor in shaping our thoughts and perspectives.

And that's something worth celebrating.

To learn more about this topic, make sure to check out this episode of Content Matterz where we discuss the powerful, intimate relationship we form with our favorite podcast hosts. An episode titled, "The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear".

Remember, next time you pop in those AirPods, you're not just "listening to a podcast." You're joining a conversation, becoming part of a story, and allowing someone to speak directly to you. That's the magic and the power of podcasts. And you can be a part of it by hosting your own podcast... we'll help you!

So, keep listening, keep engaging, and start creating your own podcast. Let's continue to cherish this amazing medium together.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider it less than the population of metro San Diego, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

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Useful links from The Power of Podcasts:

• Podcast Production by KazSource

Related Content:

• The Return on Investment of a Podcast | Audible Style Blog
• The Mind-Blowing Leverage and Return of Your Own Show

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “The Intimate Power of Podcasts Is More Than Just a Whisper in Your Ear”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate, Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, "A prospect that finds you first is more likely to buy than if you find them first." In this short episode taken from a long-form podcast conversation, Eric and Perry explore the concept of creating content that grabs attention and leads to people finding you.

Key discussion points:

• Attracting vs. Chasing Prospects: Perry and Eric share personal examples of how prospects that find you first are more likely to buy. By putting yourself out there through content, you can attract clients who are genuinely interested in what you have to offer.
• The Power of Genuine Connections: When prospects come to you first, it leads to authentic and meaningful conversations. These connections can help foster trust and, ultimately, result in business opportunities.
• Making the Shift: Perry discusses how shifting from chasing people to attracting them transformed his life and made it feel like play. This approach can reduce stress and create a more enjoyable experience for both the seller and the buyer.
• Renaissance Mindset: Embracing a mindset of play and exploration can lead to more fulfilling and successful business interactions.

Listen now and learn how to transform your approach to prospecting! And remember, a prospect that finds you first is more likely to buy.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There's plenty of room for new podcasts. Your podcast. Let's talk about it... contact us here.

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Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• The full episode featuring Perry Marshall on Entrepreneur Perspectives
• The Mind-Blowing Leverage and Return of Your Own Podcast
• Amazon Prime: Proof of Content
• Content as a Sales Tool

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “A Prospect That Finds You First Is More Likely to Buy”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

“They” said having a podcast does not offer a good return on investment. But that’s wrong.

Podcasts offer a ridiculous return on investment.

This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast”

You can read the full article here.

Below is a preview of the article:

We’ve all cold-called, networked, and tried to connect with people, looking for new business. And we’ve all lost money and time in the process. But on this day, the CEO reached out to us. He drove to our office, spending his time and money to talk to us. And he wasn’t just doing us a favor. He came because we could offer him something he wanted and needed, the ability to talk to the public through our podcast.

And that’s leverage. Producing the podcast does cost us something in both time and money, but it’s easily affordable, and it’s a great deal, considering the value we can create for our listeners and guests, value that means them offering us their time is a great deal for them. 

And when one CEO comes to talk, others follow. Some of them decide to work with us, becoming paying clients for many years.

That sure beats cold-calling!

And then consider all the other benefits we’ve received from hosting a podcast that we’ve discussed in our blog (here, here, and here) and on the podcast itself (here and here).

That’s leverage. That’s return.

Oh and by the way, not everyone has a podcast:

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There’s plenty of room for new podcasts. Your podcast.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

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Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Editing a Podcast for Quality Sound
• Stay in the Now with Podcasting
• Back to Basics: Why an Entrepreneur Should Start a Podcast in 2023

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Audible Style Blog | The Return on Investment of a Podcast”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post The Return on Investment of a Podcast | Audible Style Blog appeared first on KazCM.

We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of them start with creativity that connects people. And with the community aspect of Web3–that’s where it has the potential to go to another level. Community is the keyword in that.

This short episode is all about how creativity connects people. 

This episode is a clip from the episode on SportsE+ titled, “Web3 | NFT Player Cards With DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”
• Creating Content Changes Lives

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Creativity Connects People”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

The post Creativity Connects People appeared first on KazCM.

Content + Technology = Where It’s At

How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. 

This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other creatives to seeing what is happening in the Web3 space.

This audio is a clip from the episode on SportsE+ titled, “NFT Player Cards with DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”
• Charlotte Startup Uses Branding and Content FTW

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Education Through Content”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

Podcast Guest: Daniel Pardo | Founder – DPC Labs

Providing athletes of all ages the opportunity to own their own moment — with NFT Players cards.

DPC Labs: website | Twitter | Instagram

Daniel Pardo: LinkedIn | Twitter

The post Education Through Content appeared first on KazCM.

People freak out! That’s what happens when content is taken out of context.

Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s context. Seek to understand. Snippets, segments, bits, headlines — they are all useful, but we must understand the risk. Now if someone really does seek to understand, this is where the long-form content along with snippets work together for the better. 

This episode is a clip from the episode on SportsE+ titled, “Cybersecurity For Web3 | Conversation With Eden Data Founder, Taylor Hersom“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Are a Must in 2022 +
• Digging for the Story That Matters

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “What Happens When Content Is Taken Out of Context?”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)
• Here it is on Apple Podcasts & Spotify.

The post What Happens When Content Is Taken Out of Context? appeared first on KazCM.

Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. 

Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling!

An internet recency bias does not sound like the best combo.

Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this. The most recent thing is not the most important thing (usually). The most recent article is not the most important article. The most recently written book isn’t the best book. The most recent post on Twitter or LinkedIn is not the post you should read right now. But when you take a recency bias and the internet, you start paying attention to what doesn’t matter. And there are a lot of available pieces of content to pay attention (or not pay attention to).

In this episode, we talk about internet recency bias, your news feed, bad news, click-bait culture, reading, productivity, and more.

This Content Matterz episode is from the conversation on the Saviors of the Metaverse podcast titled, “The Zucks Episode + Dd Peckers, Recency Bias“.

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We want to produce your podcast! Contact us here.

Sign up for your new favorite email right here.

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Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• How Online Content Is Affecting Our Lives For the Worse
• Stream of Consciousness: TikTok

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Why the Internet Recency Bias Is Bad News for All Humanity”.
• About Jared Nichols (as heard in this episode): Jared is the founder and creator of the NU Futurist and The Foresight Academy, a program that teaches leaders and teams the same skills that innovators, industry disruptors, and change-makers, use to guide and make the future they want to see.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Why the Internet Recency Bias Is Bad News for All Humanity appeared first on KazCM.

It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic.

We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of us to think there aren’t negatives.

Now more than ever, people have access to immediate content all over the world. This includes good news and more typically, bad news. Bad news sells. Bad news generates user engagement. And all the news nowadays includes all the comments about the news (good and bad). This is where it gets toxic. It could be as simple as you are excited that your football team won a game, you leave a comment to that news saying as much, and here come the naysayers — saying how they got lucky, they aren’t good, or much worse. Or the news could be related to something devastating or it could be clickbait to get you to go down a scary rabbit hole. 

Simply put, online content is affecting our lives. And sometimes it is in amazing ways, but we are seeing how online content is affecting our lives for the worse. We hope a podcast episode like this featuring a mental health professional will help. We hope to create content for the better and content to make you think. And we hope you too will create content with these same things in mind while understanding all sides of online content.

More about the guest of the episode: How Online Content is Affecting Our Lives For the Worse

Derek Bylsma of Millennium Counseling Center:  Website | LinkedIn

Derek Bylsma was a guest on our podcast Entrepreneur Perspectives. The episode where this full conversation can be heard is titled, “Therapist Shortage + Consuming Bad News“

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

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Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Podcasts Changed My Life
• Connecting Through Content
• Stream of Consciousness: TikTok

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “How Online Content Is Affecting Our Lives For the Worse”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post How Online Content Is Affecting Our Lives For the Worse appeared first on KazCM.

Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR is the Founder and CEO of Shift Group. They help build the best sales teams in the world with the best athletes in the world. He knows a thing or two about sharing stories, selling services and products, building teams, being a part of winning teams, and more.

The main takeaways from this episode:

• Tell the story the way you want it told — control your narrative
• Your podcast could impact one person and that can make all the difference
• Podcasting allows you to become a better professional
• In 2023, a podcast is like having a business card in 1992 – in other words, podcasts are a must in 2023 +
• Maybe your podcast will impact someone you love. And maybe that’s enough
• There is a significant upside to podcasting…

Yes, there is absolutely unlimited potential when it comes to podcast and content creation. Maybe someone will offer you millions of dollars for your podcast, maybe it will net you a new client or your dream job, maybe it will help get you into college, or maybe it will create more value for your business. The point is, there are known and unknown benefits. And while it’s hard to sit down and spreadsheet the ROI (return on investment) of podcasting, that doesn’t mean there isn’t an ROI. Maybe it’s an intangible ROI or maybe it’s ludicrous! Like thousands of percent ROI.

JR Butler was a guest on our podcast, Sports Bring People Together, on the platform SportsE+. Listen to that full episode here.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

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Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Changed My Life
• What Makes a Good Podcast Guest and Long-Form Interviews
• Sharing Stories Through Podcasts

Connect:

• Eric Kasimov: Twitter, LinkedIn
• KazSource: Twitter, Instagram

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcasts Are a Must in 2023 +”.
• This podcast episode exists because of KazCM. The content production company inside KazSource, Inc. Our rallying cry: “content brings people together”.
• We would be grateful if you subscribed to this podcast on your favorite podcast player. Search: Content Matterz (with a z!)

The post Podcasts Are a Must in 2023 + appeared first on KazCM.