Content Performance Culture

A look at how you can continuously review the strategy and keep the latest in content strategy in mind to always try to drive results.

This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows.

In this episode I talk about the section of my book that discusses content performance philosophy. We will dive even deeper in the next few episodes as well. Order the book here: https://authenticstorytelling.net/content-performance-culture-book/

A behind-the-scenes look at how I used the blog-to-book strategy for my Content Performance Culture book.

A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.