Content Performance Culture

A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites.

It’s pretty much impossible to catch up. In this episode I’ll talk about how you can prioritize to truly create that constant performance culture. From my book: https://authenticstorytelling.net/content-performance-culture-book/

In this chapter of the book I’m talking more about the next play mentality and give some examples that you can use to move forward with more success. https://authenticstorytelling.net/content-performance-culture-book/

Highly performing content teams edit for performance and not preference. Let’s dive into why that is important to create a culture of performance.

I heard about experiments of video editing through only voice commands at the Adobe Summit in 2018. I think it’s an interesting topic and strategy that can help us create content even more efficiently as the technology matures.

In this chapter I discuss how content can be created directly in a Content Management Systems and how that helps in a content performance culture.

Should we put our webinar on YouTube and social media, link shorteners and how to pick software. Get the whole book here: https://authenticstorytelling.net/?p=18790

Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.

A look at why and how podcasts can help you drive content performance. From my book: https://authenticstorytelling.net/content-performance-culture-book/

Of course it’s not as simple as following steps, but these steps give you a chance to be seen as a public expert. Content from Content Performance Culture https://authenticstorytelling.net/content-performance-culture-book/