Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework.

In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems.

Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketing Systems That Can Save You HOURS Every Week!

Listen to This Episode to Hear More About:

-> Why even a “back of the napkin” marketing plan is better than none

-> Discover the project planning tools Suzi uses in her own business to keep productivity high

-> Why you need to build a “runway” into your project plans and the specific part of the process most of us forget when planning out our campaigns.

-> The content planning process in place for the HerBusiness Growth Retreat.

-> The one thing you must always do before pressing the “send” button on your emails.

-> How to collect more awesome testimonials and case studies.

-> How to create a powerful “Feedback Loop” that accelerates your business growth.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> HerBusiness Growth Retreat

-> Episode 199 - Creating a Runway: How To Pave The Way For The Sale & Get MORE Results For LESS Cost!

-> Episode 245 - 8 Website Mistakes That Could Cost You

-> Kristy-Lee Billett, People Powered HR

Attracting high-paying clients can make ALL the difference in terms of your profitability and also how much you ENJOY and THRIVE in your business.

In today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with coaching and business expert Melinda Cohan about her Brand New Book “The Professional Coach” and how you can use her frameworks to grow your business and find more high paying clients you LOVE working with.

While her book is geared towards Coaching Businesses, the GEMS Melinda shares in this episode are so valuable for ALL business types.

PLUS checkout Melinda’s SPECIAL OFFER for Content Sells listeners when you buy her Must-Read Book.

VISIT: TheProfessionalCoachBook.com

Listen to This Episode to Hear More About:

-> Why you need to shift from an “Amateur” to “Professional” mindset in your business.

-> The 8 Pillars of Professionalism that help you grow a more successful and robust business.

-> Why we’re getting what it means to have a “work ethic” wrong (and how that’s burning us out!).

-> How to come up with your Unique Value Proposition – what makes you uniquely and unapologetically you!

-> Why you may be taking the services you offer for granted and why that’s diminishing the value you are getting paid.

-> How to deliver “exquisite client support” (and why this matters now more than ever!).

-> How to set professional pricing and why this doesn’t have to be daunting.

-> The difference between being burdened by your business and liberated by your business.

-> Rememberable and Repeatable and Writedownable… the 3 things your unique value proposition needs to be.

-> How jargon is killing your ability to attract high value clients.

-> The business success roadmap Melinda has shared with over 100,000 business owners

-> How to apply the power of leverage to: time, wisdom, expertise, content and impact.

-> How to get off the “feast or famine” rollercoaster when it comes to business growth.

-> How to get clients unstuck using a simple idea Melinda learned from a world champion dog trainer.

-> How Melinda is making money “fun”!

-> What if money was a lover? The groundbreaking question Melinda asks to change our relationship with money.

-> How to shake off the employee mindset that may be holding you back from your business going beyond being a “hobby”.

-> Why “charge what you’re worth” has nothing to do with pricing and is one of the most damaging pieces of advice in the business world.

-> “Aligned Pricing”  - how to align your pricing with the results you’re delivering so you can better communicate value.

-> The “reverse” thinking that will help you price and package your products in a profitable and aligned way.

-> How to “Protect your sparkle” and the role of self care in business (Melinda shares a “mic drop” piece of advice around self care that will blow your mind!)

-> How to have a big business while protecting your self care (even during busy launches).

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Get The Professional Coach Book + Bonuses HERE

-> Melinda Cohan - The Coaches Console

-> Episode 15 - How to Create Great Content Without Burning Out

-> Episode 77 - Secrets to Creating Engaged Online Communities With Susan Garrett

-> Episode 110 - Villains, Superpowers and Designing a Successful Content Strategy With Melinda Cohan

Have you ever tried to get PR? Does it feel like you need to speak some “strange language” or pay a PR agent thousands of dollars to get TV, Radio and Press journalists to pay attention to you?

If so, you’re going to LOVE today’s Content Sells episode!

Your hosts, Suzi Dafnis and Michelle Falzon are speaking with someone who has unlocked the power of FREE Publicity to grow her business and “become famous” in her niche.

That person is one of our Marketing Success Masterminders – property lawyer, Amanda Farmer, of Your Strata Property.

We’ve LOVED watching Amanda rack up win after win over the years when it comes to being featured in mainstream media like The Today Show, Sydney Morning Herald, Sky News, 2GB, A Current Affair, ABC News and more.

So, we invited her onto the show to share her secrets!

Listen to This Episode to Hear More About:

-> How Amanda is reaching literally millions of people for FREE via mainstream media

-> What steps Amanda took to become recognised as an expert in her niche by journalists from TV, Radio and the Press.

-> The necessity of having a story to share once a month.

-> How to know what stories journalists will find interesting (and which ones will get ignored).

-> How to build relationships with journalists and the things you must know about them and their media outlet BEFORE you connect with them!

-> How to be resilient and stay in for “the long game.”

-> The side benefits of PR that aren’t getting a flood of leads (these can actually sometimes be even more powerful).

-> Why realising journalists don’t have imagination can be a game changer when it comes to being SEEN by the media.

-> How to avoid the “curse of knowledge” when pitching stories.

-> How to be intentional about the media you want to be in (big tip - consume the media you want to be on).

-> How to come up with powerful hooks and angles that will get journalists featuring you.

-> The one most important thing to include in your FIRST media pitch to a journalist.

-> 3 “universal” types of PR worthy stories you likely have in YOUR business right now.

-> The site that publishes daily FREE Pr opportunities.

-> The “cardinal sin” when building a relationship with a journalist (and how to avoid it).

-> How to use your “PR mentions” after your appearance for long term benefit.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Amanda Farmer - Your Strata Property

-> Cat Matson - Impactful Presenters

-> Melinda Cohan - The Coaches Console

Finding the best way to get to the core of your authentic message can be a frustrating and difficult journey for many content marketers.

That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon are speaking with messaging expert, Erin Weed about how to find your core message and express yourself in a powerful and authentic way.

Erin helps leaders excavate and distil their truth through her unique method called The Dig®.

She says “I created The Dig to help you remember who you are, what you stand for and how to share it with others.”

Listen to This episode to Hear More About:

-> Why it’s not just clarity we are looking for, but EPIC Clarity (and how to get it!)

-> How to feel so confident and “on fire” about your message that you’re not only ready to tell people about what you do, but you’re unstoppable!

-> The straightforward “Grounding Question,” Erin recommends we ask ourselves when we are triggered, to quickly re-centre ourselves and bring us back to who we are.

-> Erin’s 10-word operating system.

-> The one intention we should all have when making a presentation to an audience

The real reason you might be feeling resistance to being more visible (and it’s not what you think).

-> Why self help is not about changing people, but rather helping them get back to the most true version of themselves.

-> How to find the most powerful ways for you to create your unique content with ease.

-> The 3 truths we have running all the time (and why understanding this can unlock your communication).

-> The role of facts, emotions and gut-feelings in your finding your purpose and what your core message is.

-> How to access Erin’s FREE Head-Heart-Core Video Training.

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Erin Weed

-> Erin’s FREE Head-Heart-Core Video Training

-> EP 228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program

-> Belinda Weaver - Copywrite Matters

Are you bamboozling your audience with jargon?

Are you being too complex or technical with your copy?

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward.

Listen to This Episode to Hear More About:

-> Why Plain Language is a lot more than using simpler language in our writing

-> The 4 elements of Plain Language.

-> How to make sure your reader can get & find the information they need, when they need it.

-> The keys to being more understandable!

-> How to communicate so people can actually USE the information you are sharing.

-> Why getting your users to understand begins with YOU understanding your users!

-> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content.

-> The “Plain language edit” – how to create plain language content.

-> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers.

-> Where and how to treat your most important information.

-> The vital piece of information you must always put at the top of any page or website.

-> The precious value of white space!

-> The “word count” hack that lets you know you’ve stepped over plain language barrier and you’re probably being too complex!

-> How to use headings as a way to make it easier for people to navigate your content.

-> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!)

-> The RIGHT way to use jargon (what you must do every time you use jargon)

-> And much more…

 Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Susan Bell - Susan Bell Research

-> Belinda Weaver - Copywrite Matters

-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver

Your website is one of your most important assets as a small business owner. It’s often the first point of contact potential clients have with your business.

So you definitely want to know the common website mistakes that could be costing you clients and sales.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon draw on their decades of experience seeing plenty of websites to identify some of the TOP website mistakes that cost you sales.

Listen to This Episode to Hear More About:

-> How you might be confusing people as soon as they arrive on your website (and why that means they are almost guaranteed to leave immediately).

-> How to craft a compelling headline and the “unforgivable” mistake we see on most websites.

-> The right and wrong way to use visuals on your site when it comes to making sales.

-> What Seth Godin told Suzi about a “banana” that changed the way she created her websites from that day forward.

-> The tech hiccup you need to see your web admin about right now to make sure it’s not happening to you (this one costs you visitors even BEFORE they get to your website!)

-> The must-do process when thinking about your website navigation.

-> And much more…

 Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Amazon Cloudfront

-> Google Cloud CDN

-> Ep 23 - How to Craft an Offer That Sells

-> EP 25 - Is SEO Still Relevant When Creating Content With Kate Toon

-> EP 206 - 16 Essential Elements of a Successful Sales Page

-> Yvonne Shepherd - Women’s Fitness Adventures

-> Stacey Morgan - ROAR Success

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!).

Listen to This Episode to Hear More About:

-> Why being afraid to promote/sell to your email list is stifling your growth potential

-> How to know how often to send emails to your list.

-> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results).

-> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails.

-> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!”

-> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability.

-> How to optimise your subject line to get more of your emails opened.

-> How to segment your email list.

-> How to avoid alienating your subscribers.

-> How to use AI to help you be more benefit-focused by feeding in your product features.

-> How to avoid the spam folder!

-> The metrics that will let you know whether you are succeeding or failing with your email marketing.

-> The power of short sentences.

-> What you need to have done BEFORE and AFTER you add your CTA in your email.

-> How to use your own Spam folder to avoid being caught by other people’s spam filters.

-> How to use the 80/20 rule for deciding how often to send promo emails.

-> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity.

-> And much more…

 Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Belinda Weaver - Copywrite Matters

-> EP 23 - How to Craft an Offer That Sells

-> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened

-> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!

-> EP 207 - How AI is Changing the Marketing Game For Small Business Owners

-> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick

->EP 237 - How & When to Hire a Copywriter with Belinda Weaver

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing.

Listen to This Episode to Hear More About:

-> The FIRST thing you need to realise about ANY VA

-> Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!).

-> Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead).

-> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead.

-> What a busy HR Business Owner found was the KEY to a successful relationship with her VA.

-> The biggest mistake MOST people make when hiring a Virtual Assistant.

-> What “creative” work to outsource to your VA and what to keep to yourself.

-> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained.

-> Why you might want to consider having the person who schedules your content also be the person to REPORT on that content.

-> Why you’ve likely struggled with VAs in the past (and the one simple thing you can do to change that).

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Belinda Weaver - Copywrite Matters

-> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick

-> EP 237 - How & When to Hire a Copywriter with Belinda Weaver

-> Kristy-Lee Billet - People Powered HR

-> Shandra Moran - The Transit Lounge

-> Virginia Wells - WellSorted

-> Gillian Erskine - Forte School of Music

-> Greg Jenkins - MonkeyPod Marketing

Are you thinking about hiring a copywriter?

When should you do it? What is the best way to go about it? How much should you pay?

These are questions we get asked all the time.

And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results.

There’s a lot to think about when hiring a copywriter.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters.

Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter.

Get Belinda’s FREE GIFT for Content Sells Listeners HERE:

3 Tips Copywriting Essentials Mini-Course

This course is for you if you’re “Copy Curious” and would like to get a feel for the craft of copywriting.

It includes Belinda’s 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers.

Listen to This Episode to Hear More About:

-> The signs that you need to hire a copywriter

-> How much to pay for a copywriter

-> Where and how to find a copywriter that’s right for you (there are many different types of copy and you want the right writer for each job!)

-> The 3 main types of copywriters and why you don’t want to get these mixed up!

-> When to chose the all-rounder copywriter vs specialist copywriter

-> The shift in the copywriter’s role given the rise of AI

-> Why listening is one of the most important traits of your copywriter

-> How to create an awesome brief for your copywriter

-> How to support your copywriter understand your brand voice

-> The ideal first project for your next copywriter hire

-> Why you may need to reframe your thinking about how much you pay your copywriter

-> And much more…

Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Belinda Weaver - Copywrite Matters

-> Belinda’s 3 Tips Copywriting Essentials Mini-Course

-> Michelle Martin - Professional Performance Coach

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase.

And that strategy is to create a Quiz!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz.

PLUS BONUS - NEW High Converting Quiz 7-Step Checklist...

Listen to This Episode to Hear More About:

-> The first thing you need to do when considering if a quiz is right for you.

-> How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales).

-> How to use a quiz if you want to get people to register for your webinar.

-> Our top tip for tailoring the quiz to your ideal client avatar, so you’re attracting more of the people you really want!

-> The important step people leave too late in the process that you actually need to be thinking about surprisingly early when creating your quiz.

-> How to fast track finding a compelling topic for your quiz that will attract your prospect in droves.

-> What you need to think about when categorising people based on their quiz results.

-> The thing you must do right away when someone has completed your quiz.

-> And much more…

 Also Mentioned in This Episode:

-> HerBusiness Marketing Success Mastermind

-> HerBusiness Network

-> Suzi’s What’s Your Networking Personality? Quiz Example

-> The NEW High Converting Quiz 7-Step Checklist

-> Ryan Levesque - The ASK Method

-> bucket.io

-> Ep 02 - Your Ideal Client

-> Ep 69 - Why You Need to Find Your Niche

-> Ep 146 - The Power of a Niche With Shelley Brander

-> Ep 218 - Imperfection is Beautiful

-> Episode 229 - Own Your Niche

-> Seona Roberts - The Hooked On Crochet Club